If you listen closely, you can hear marketers collectively begging their tools to please, for the love of ROI, work together. That’s why we built the Optimizely Connect Platform (OCP): a powerful data orchestration layer that unifies your CRM, PIM, CDP, ERP, analytics, and content systems into one intelligent ecosystem. Because let’s be honest, marketers don’t need another tool, they just need the current ones to start talking to each other. The result (besides happier marketers)? Better context for Optimizely Opal, faster personalization, and automation that actually understands your customers. And with External Content, you can pull assets, product info, and data from ANY source straight into Optimizely CMS—no downloads, no dev tickets, no manual updates. In the agentic era, context = competitive advantage. OCP is how you unlock it: https://lnkd.in/d9nNUfYS
