Name: How AI can boost influencer marketing, not replace creators | PartnerCentric, Inc. posted on the topic | LinkedIn
Uploaded: 2025-11-18T12:03:01.018Z
Duration: 1 min 22 s
Channel: PartnerCentric, Inc.

PartnerCentric, Inc.

3,824 followers

AI is transforming influencer and affiliate marketing… but not always in the ways people assume. As PartnerCentric Founder & CEO Stephanie Harris shared in a recent discussion with Max Willens, Senior Analyst at EMARKETER, AI is at its best behind the scenes, powering discovery, vetting, fraud detection, and scale. But, when AI moves front of house and replaces the creator entirely? Consumers notice—and they don’t love it. In our latest study, over half of respondents reported negative sentiment toward AI-generated creators. Because here’s the truth: ↪ Trust drives conversion. ↪ Authenticity drives trust. ↪ Humans—not algorithms—drive authenticity. AI should support influencer programs, not become the influencer. Use it to increase efficiency, match the right partners, and eliminate fraud. Yet, keep the storytelling, connection, and creativity firmly in human hands. That’s where real performance comes from. You can access the entire discussion here: https://lnkd.in/g85MpsbC #influencermarketing #affiliatemarketing #creatoreconomy #digitalstrategy #AI

Transcript

Ice very. AI is very powerful. That's sort of a understatement of the year. And you know, for discovery, for vetting, for fraud detection, I think it's great as a behind the scenes tool for your programs and that's where it's used best. I think the risk comes in when it's not used behind the scenes, but more front of house. Like in that most recent study that we did, we know that over half of our respondents. That they had a negative sentiment about AI creators. You know, that actually is a big turn off. And it's not about automating to as many people as possible the presentation of an influencer. It's about authentic, resonant, creating content, real connections. And so front of house should really be about the human connection. That's what builds trust. Trust is what builds conversion to a purchase and we can use AI. When it's used, best is used behind the scenes to power the scale, the speed, the fraud detection, the matchmaking. To some degree, I think that's where it's most appropriate.

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