"Setting the right price for operations and sales"

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"Your bidding it wrong!" Operations comments to the sales team. "Your price is too high!" Sales team can't close the deal because operations is too expensive. Heard that before? Setting reasonable expectations is the key to long-term relationships. That means selling what operations can deliver at the price it can be delivered at. Understanding of scope and expectations should be set before the sale is completed. Not getting this right is frustrating for everyone--the customer, the salesperson, and the operator. Everyone needs to use the same side of the ruler--to sell and measure performance. When you get it right, magic happens and you become a market leader.

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