"Your bidding it wrong!" Operations comments to the sales team. "Your price is too high!" Sales team can't close the deal because operations is too expensive. Heard that before? Setting reasonable expectations is the key to long-term relationships. That means selling what operations can deliver at the price it can be delivered at. Understanding of scope and expectations should be set before the sale is completed. Not getting this right is frustrating for everyone--the customer, the salesperson, and the operator. Everyone needs to use the same side of the ruler--to sell and measure performance. When you get it right, magic happens and you become a market leader.
"Setting the right price for operations and sales"
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Sales vs. Operations Sales: “Why can’t you deliver what we’re selling?” Operations: “Why are you selling what we can’t deliver?” Sounds familiar? 😄 This friendly friction exists in almost every organization — Sales pushes for growth, while Operations ensures delivery and quality. But when both teams work in silos, it leads to misalignment, delays, and customer dissatisfaction. The real success comes when both sides collaborate: 🤝 Sales understands operational limits and timelines. ⚙️ Operations adapts to meet evolving customer and market needs. When Sales and Operations align, growth becomes sustainable, delivery becomes reliable, and customers get exactly what they were promised. Because in the end — it’s not Sales vs. Operations, it’s Sales + Operations = Success.
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🔧 Sales Teams Must Be More Than “Problem Forwarders” 🛢️ Many field challenges are unique and urgent — credit issues, product positioning, pricing queries, competition tactics, workshop objections. And too often, every small problem gets pushed straight to the Head Office. 📩➡️🏢 But let’s be honest… HO teams should not become a customer complaint desk. They should be a knowledge center and strategy enabler. 💡 The right approach? ✅ Sales Team → Take insights, tools & knowledge from HO ✅ Sales Team → Apply it confidently in the field ✅ HO → Focus on strategy, product, pricing, and support — not firefighting every day Because a salesperson who depends on HO for every small call… ➜ loses confidence ➜ slows down decision-making ➜ weakens customer trust But a salesperson who owns the market and solves problems on the spot… 🔥 builds credibility 🔥 speeds up growth 🔥 earns long-term influence --- 🎯 Sales is not just selling — It’s solving, advising, and leading the market at the front line. Let’s stop forwarding problems. Let’s start closing them in the field. 💪 #Lubricants #SalesLeadership #MarketOwnership #FieldExecution #EmpoweredSales #AutomotiveAftermarket #IndustrialSolutions
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One thing my Sales experience has made crystal clear: Most departments can say, “That’s not in my hands.” Sales can’t. Delivery delay? We handle it. Warranty issue? They call us. Billing mismatch? We’re expected to resolve it. Product not available? Still our responsibility to explain. Because Sales is not just about closing deals — it’s about owning the customer’s trust, even when the situation is beyond our control. We are the bridge between teams. The face of the company. The voice that listens, guides, solves, and follows up. ⸻ What Sales has truly taught me: • Accountability • Empathy • Resilience • Standing by the customer even when the answer is tough In Sales, we don’t say, “It’s not in my hands.” We say, “Give me a moment — I’ll get it sorted.”
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"Yes, we can!" shouts Sales. "But HOW?" whispers Operations, drowning in the aftermath. This isn't just a meme; it's the unspoken war costing companies millions in failed projects, client churn, and internal burnout. The disconnect between audacious sales promises and the ground-level operational reality is a crisis. You will have to work on a common strategy in your operational activities and keep monitoring the progress and problems on a daily basis so that the action mode of the businesses remains in a positive direction.
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One of the biggest time wasting exercises that our salesperson will experience within the freight forwarding industry is countless internal meetings unnecessary pipeline reports unnecessary weekly reports unnecessarily sales meetings I feel that sometimes salespeople have to do four different reports that ultimately give you four different answers when nothing actually get sold if you want to be a great sales leader sales manager or even a great director ask your team what challenges are you facing how can I help you and what accounts that you're working on where you need a help apart from that you don't need micro reports exactly know what they're doing
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The Real Reason Behind Sales Failure: When sales targets are missed, we often blame the price, brand, company reputation, or market conditions. But we rarely look at our own mistakes. Many challenges actually come from: ✔ Weak sales approach ✔ Limited product knowledge ✔ Poor communication skills Before blaming external factors, we must improve ourselves. Stronger skills lead to stronger results.
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⚖️ Sales: The Unsung Heroes of Smooth Operations Sales manages the entire flow: Sales funnel and pipeline Orders management Payment follow-ups Cash flow challenges When problems arise, everyone looks to sales to fix it, chase it, or solve it. But when everything runs smoothly? ✅ The pipeline flows ✅ Orders are processed ✅ Payments come in on time ✅ Cash flow is healthy Who notices? Often no one. That’s the irony: sales keeps the engine running quietly, yet their work only becomes visible when there’s a problem. Successful organizations recognize that sales is not just the revenue engine — it’s the operational stabilizer, keeping relationships, payments, and processes on track. Respect the team that handles the chaos — and the calm. #SalesLeadership #B2B #BusinessGrowth #PipelineManagement #Orders #CashFlow #RevenueOperations #IndustrialSales #Teamwork #OperationalExcellence #CustomerExperience #Leadership #sales
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As per my sales experience, one thing has remained constant: while every department can say “That’s not my area,” Sales cannot. Delivery delays, warranty concerns, billing issues, stock shortages — the customer brings everything to us. Sales isn’t just about closing deals; it’s about carrying the customer on your shoulders and representing the entire company. It builds accountability, empathy, and resilience. In Sales, we don’t say “Not my problem.” We say, “Let me handle this.” ⸻ #salesgrowth #customerservice #customersatisfaction #businessgrowth #problemsolving #smartworking #staypositive #success #teambuilding #selling #salesmindset #resilience #accountability #empathy
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Want to grow revenue? Start with the clients you already have. Many sales teams chase new business while leaving untapped opportunities in their existing accounts. The key to unlocking growth? Look within the business relationships you’ve already built. In Inside the Box, Drew Boyd and Jacob Goldenberg show that the best solutions don’t come from chasing something new, they come from maximising what’s already in front of you. One simple but powerful strategy is to conduct regular account reviews: ✔ Identify gaps where your solution can add more value. ✔ Spot opportunities for upselling, cross-selling, or expansion. ✔ Keep clients engaged and show them you’re invested in their success. If you’re not proactively looking for ways to help your clients grow, someone else will. At MST, we teach sales teams how to turn existing accounts into ongoing revenue opportunities. Message me for more info.
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Strong relationships open doors that targets alone never could. After 12 years in the beverage and FMCG industry, I’ve learned that sales isn’t about numbers — it’s about people. Every strong client relationship starts with a conversation, not a pitch. When you take time to listen, understand needs, and show genuine care for your clients’ success — you build trust that lasts. I’ve seen customers stay loyal for years, not because of discounts or promotions, but because of consistency, honesty, and great service. 👉 My 3 golden rules for sales success: 1️⃣ Build relationships before you sell. 2️⃣ Be consistent — small actions build big trust. 3️⃣ Understand your clients’ goals better than your own. Sales will always be challenging, but when you focus on people, everything changes. Strong relationships open doors that targets alone never could.
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