X Games is excited to announce a landmark three-year partnership with Monster Energy, establishing Monster as the Official Energy Drink of the X Games and Founding Partner of X Games League (XGL). As the most significant deal to date between Monster and X Games, it underscores a shared mission: to put athletes first and create a sustainable future for action sports. “Everything we do at X Games starts with athletes,” said Cherie Cohen, Chief Revenue Officer at X Games. “This partnership ensures that our athletes who define our culture have more opportunity, more security, and more spotlight. Monster Energy has stood beside these athletes for years, and now, as we launch the X Games League, they’re helping us build a platform that gives them year-round careers and global recognition.” For more info, click the link: https://lnkd.in/gudqv4Gs #XGames #XGL
Congrats Cherie R. Cohen and team! The future looks even brighter for X Games League.
Badass X Games
Would be great to see some Povora/ Jockeycam systems in use.
Arf that's not Red Bull that's less legit ;-) I'm kind of joking but that's probably what potential partners outside this field are thinking.
THIS IS AWESOME
Fortunate!