VIANT SPOTLIGHT—SPECIAL EDITION
CHRIS VANDERHOOK TALKS REAL AI, NOT MARKETING DUST: AD AGE
“Our AI Decisioning is designed to be much more transparent and much more human in the loop.” – Chris Vanderhook , COO & Co-Founder, Viant.
As highlighted by Chris Vanderhook in Ad Age , Viant is building a fully autonomous programmatic advertising model, integrated with our AI-powered planning, bidding, and measurement tools already in-market.
What’s the bottom line? Viant is delivering real autonomous solutions to advertisers, not just “marketing dust.”
Check out the full incisive breakdown via Garett Sloane of Ad Age, above.
OUR ANA EVENT AT VIANT HQ: BTS
We teamed up with the Association of National Advertisers to bring industry leaders together at Viant HQ, and the results were next-level.🔥
Hear from leaders at brands like Mazda, King's Hawaiian and Clorox about how impactful this event was in shaping their marketing strategies today and far into the future.
Thank you to everyone who joined us for this high-impact conference. We'll see you at the next one!
VIANT NEWS
G2 ROUNDUP NAMES VIANT THE "BEST DSP FOR CTV ADVERTISING"
We’re proud to be named the 𝗕𝗲𝘀𝘁 𝗗𝗦𝗣 𝗳𝗼𝗿 𝗖𝗧𝗩 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 in G2 ’s latest roundup of top demand-side platforms.🚀
The article highlights what sets Viant apart:
✅ Scalable and precise campaigns across CTV
✅ Household-level precision targeting
✅ An exceptional support team recognized for its proactive, responsive, and customer-first approach.
Thank you to our clients and partners for sharing your experiences on G2—it’s your feedback that makes recognition like this possible.
Read more via Tanuja Bahirat of G2 , here.
VIANT WELCOMES ZACH STEGMAN, VP OF PRODUCT MANAGEMENT
We’re excited to welcome Zach Stegman to Team Viant as our new VP of Product Management!
Zach brings over 12 years of ad tech experience across DSPs and data companies, with a career spanning Account Management, Partnerships, and Product Development. Most recently, he led Data and Identity Product at Deep Sync, building their identity spine and offline-to-online identity graph. Before that, he spent five years at The Trade Desk, driving identity and cross-device partnerships and integrations, and earlier in his career contributed to innovation at Rocket Fuel and [x+1].
At Viant, Zach will expand our identity frameworks, helping drive our top priorities: advancing addressability, scaling CTV, and fueling ViantAI with effective, privacy-safe data.
Welcome aboard, Zach—we’re thrilled to have you leading the way in identity innovation at Viant! 🚀
TEAM VIANT HOT TAKES
VIANT CMO JON SCHULZ ON THE RISE OF LIVE SPORTS
"The traditional cable bundle is unraveling — and Live Sports is the catalyst." — Jon Schulz , CMO, Viant.
Check out the latest from Jon on the rise of CTV Live Sports, the fall of cable bundles, and what the shift tells us.
KEITH PETRI TALKS LOCKR ACQUISITION, BUILDING FOR THE FUTURE
Keith Petri , CEO & Founder of Lockr by Viant reflects on this year's acquisition, his new role as SVP of Product at Viant and what our latest strategic hire means for the future. Read here.
WHY ARE WE OVERLOOKING CTV?
In this post, Viant Account Director Tyler Schloessmann breaks down why CTV is undervalued despite being where consumers spend most of their time—and why marketers should rebalance spend beyond performance media.
LATEST SHORTS: ICYMI
THIS OR THAT: ADTECH EDITION PARTS 1 & 2
EXPLAIN YOUR ADTECH JOB TO YOUR FAMILY, WITH Josh Hare
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