🛍️ Strengthen the performance of your holiday best sellers with Google Analytics & Google Ads! 🎁 By analyzing real-time behavior and historical trends, you can stock the right products and focus your Ads budget where it counts. Check out more features to help you get in front of your customers → https://goo.gle/481B6JL
Google Analytics
Technology, Information and Internet
Mountain View, California 564,295 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Are you using Google signals to inform your GA data yet? Google signals: session data that Google associates with users who have turned on Ads Personalization. With these, you can… 💡 enrich your first-party data 💡 improve your key events 💡 benefit your cross-device remarketing Make sure you’re set up for success: https://goo.gle/43HHvqX
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Covry, founded by two friends with a shared vision, transformed the eyewear industry by prioritizing fit for lower and thinner nose bridges. Through perseverance and smart use of Google Analytics, they identified their key markets and expanded their community, ultimately opening a flagship store in Costa Mesa, California. #ProudlyOwned Watch their story and more: https://goo.gle/3XHF1VO
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The holiday shopping season is here. 🎁 Success this #BlackFriday and #CyberMonday requires strategic use of your data, to ensure every dollar drives impact. Here are 3 strategic ways to use Google Analytics to help you maximize performance throughout the holiday push: 📲𝗔𝘀𝘀𝗲𝘀𝘀 𝗥𝗢𝗜 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Accurately measure the contribution of channels and allocate budget where it matters most → https://goo.gle/3JT8vNr 🛍️𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗿𝗲𝗽𝗼𝗿𝘁: Spot bestsellers and highlight profitable deals → https://goo.gle/49sPyvj 🔮 𝗧𝗮𝗿𝗴𝗲𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Focus your campaigns on high-value customers → https://goo.gle/3Ma4dBP
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🔒 SAVE THIS GA CHEAT SHEET 🔒 Streamline your reporting workflow and shortcut straight to the feature that provides the best solution, whether you need to… 🛣️ View the customer journey with Path Exploration 🔽 Analyze drop-offs with Funnel Exploration 📲 See which channels are driving key actions with Attribution … and beyond. Find your way around GA: https://goo.gle/4nWRRul
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𝗧𝗵𝗲 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲: 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗩𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 📈 This in-depth guide helps you get the most value out of Reporting in Google Analytics, covering fundamental concepts to advanced analysis and integration. You can: 📊 𝗚𝗲𝘁 𝘂𝘀𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗢𝗜: Reports, Explore, and Advertising ⚙️ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗯𝘂𝗶𝗹𝗱 𝗰𝘂𝘀𝘁𝗼𝗺 𝗺𝗼𝗱𝗲𝗹𝘀: Data API and BigQuery export options 🎯 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 & 𝗲𝗻𝘀𝘂𝗿𝗲 𝗱𝗮𝘁𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆: Using Audiences in GA and avoiding common reporting “gotchas” 🔒 Save this post to keep this guide readily available for reference. Download the resource at the top of this Help Center page: ➡️ https://goo.gle/48d7yZr
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Google Analytics reposted this
Google Analytics is a valuable tool for growing your business because of the rich insights you can get from your reports. This is your 101 guide to report types → http://goo.gle/3JIRnd4 ⏱️ Realtime reports: see user activity in real time ✅ Premade reports: address the most common questions, no setup required 🎯 Detail reports: dig deeper into an area of interest (for example, e-commerce customer journeys) 👀 Reports snapshot: at-a-glance summary of your other reports
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Introducing Your Data-Driven Personal Analyst: Analytics Advisor is Here! 🚀 We're thrilled to announce the launch of 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, the new in-product conversational AI experience designed to help you make 𝗯𝗲𝘁𝘁𝗲𝗿, 𝗳𝗮𝘀𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 than ever before. Your data-driven personal analyst is ready to answer your most complex questions in natural language, taking you from 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 in one place. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝘂𝗿𝗻𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝟭. 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 💬 𝗔𝘀𝗸: "How is my site doing?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Get an immediate, tailored pulse check on your business health with a comprehensive view of your key metrics. 𝟮. 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 "𝗪𝗵𝘆" 💬 𝗔𝘀𝗸: "Why did my active users spike on September 25th?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Go beyond reports—Analytics Advisor delivers 𝗸𝗲𝘆 𝗱𝗿𝗶𝘃𝗲𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, helping you attribute the causes of performance change. 𝟯. 𝗠𝗼𝘃𝗲 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 💬 𝗔𝘀𝗸: "What is the best opportunity to convert or re-engage the most valuable users from that traffic?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Get 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 with specific, step-by-step instructions that align with your business goals. Analytics Advisor will be available in December for all English language properties in both GA standard and Google Analytics 360 → https://goo.gle/48b0AnO
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Get your data collection laser-focused on your unique goals. Creating custom events with Google Tag Manager helps you measure the user actions that are most important to you. 🫵 Collect granular insights about interactions specific to YOUR website and business goals, so you can increase your funnel and improve your user experience. Get started: https://goo.gle/47HWwKk
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🧙 Summon the power of Google Analytics DebugView to uncover the mysteries hiding in your reports. Any misconfigurations lurking in the shadows will jump out at you: https://goo.gle/4nRyHqi 🧟♂️ This special mode isolates your device's activity, sending a real-time stream of events and parameters to the DebugView report in GA4. This means you can see exactly how your tags are firing, if events are missing, or if parameters are coming through incorrectly — all without negatively impacting your main reports.
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