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“YouTube has redefined what TV is” - Kerry Flynn, Media Reporter at Axios Hear what industry experts had to say coming out of Creator Premieres on a new era of creator-led entertainment. Special thanks to our contributors: Bryce Adams, SVP of Partnerships, Open Influence Kerry Flynn, Media Reporter at Axios Laura Martinez, Associate Director of Creative Strategy, Influencer Leanna Truong, Digital Senior Strategist, Ticketmaster

Our Creator Premieres proved it: Creators are the new Hollywood 🎬. Here are 5 YouTube creators that are drawing viewers in with their episodic content 🧵⬇️ ✨ Alex Cooper ➡️ https://goo.gle/49HBjD0 ✨ Jesser Sports ➡️ https://goo.gle/488ZSWU ✨ Julian Shapiro-Barnum ➡️ https://goo.gle/48eJhB5 ✨ Kinigra Deon ➡️ https://goo.gle/49Ho7ya ✨ Michelle Khare ➡️ https://goo.gle/3XDfayF

Creator Sydney Morgan’s recipe for a successful brand collaboration: flexibility. When a brand trusted her vision, she was able to infuse their product into a format she knew her audience loved. The results? 📈55 Million views on the branded Short 👀1.8 Million views on the dedicated long-form video 💬 A comment section flooded with people saying, "I need this!" The lesson for marketers: The creator knows their audience best. Give them the freedom to make your product resonate authentically, and you'll create that high-demand moment. Hit play to hear directly from Sydney ▶️ 🔊

We asked industry leaders, "How do you feel like creators are changing the face of the entertainment landscape?" Their answers confirm one thing: creators are shaping how we watch, connect, and create. Watch below for insights directly from those at the intersection of creator content and brand advertising 👇 Special thanks to our contributors: Leanna Truong, Digital Senior Strategist, Ticketmaster Racine Levy, Sr. Director, Brand Performance & Media, Care.com Sean Atkins, CEO of Dhar Mann Studios Bryce Adams, SVP of Partnerships, Open Influence Steffanne Pena, MBA, Manager, Account Services, WPP Media Laura Martinez, Associate Director of Creative Strategy, Influencer

Part 2 is HERE! Our YouTube creators are back with more essential green and red flags to help brands achieve successful creator partnerships ✍️ Keep these insights in mind for your next brief and set yourself up for unmatched results. If you missed the first set of tips, go watch Part 1 now! 👇 https://goo.gle/4oiRiet Huge thanks to our YouTube creators for sharing their insights: Hafu Go @Hafu @BrunoCorrea Luria Petrucci @livestreamingpros

Unboxings, hauls, and reviews! Oh my! 🛍️ Dive into the most recent Culture & Trends Report to discover ways brands can partner with YouTube creators and their communities to influence purchasing habits and increase sales.

A red carpet, popcorn and a front row to seat to the future of entertainment. 🎬 Our first-ever Creator Premieres was a star-studded night that proved yet again that YouTube creators are the new Hollywood. Keep an eye out for this premium content to align with your brand: 🍿Trevor Noah’s new comedy special, “The Lost SA,” exclusively on YouTube 🍿YouTube’s first ever late-night show, “Outside Tonight”, hosted by Julian Shapiro-Barnum 🍿New seasons of your favorite shows like Brittany Broski’s Royal Court 🍿& much more!

Creator Premieres is making waves! 🌊 On the heels of the event, the industry is taking note of the incredible content coming soon to YouTube. Deadline Hollywood: https://goo.gle/4oUW4zK Variety: https://goo.gle/489ocIj The Hollywood Reporter: https://goo.gle/3KaAXu7

Need more marketing budget? Meridian gives you the proof points you need to make the ask, according to Yeimy Garcia Smith, SVP at Circana. Circana is leveraging Meridian to provide the predictive clarity and deep insights necessary to drive outcomes and transform how marketers justify and optimize every dollar spent. Watch to find out why Circana is going all-in on the Meridian partnership. 👇 https://goo.gle/47VlE1K #Meridian #MarketingMixModeling #MarketingMeasurement #MeasurementWithMeridian