Measuring Success Of NLP In Chatbots

Over the last year, I’ve seen many people fall into the same trap: They launch an AI-powered agent (chatbot, assistant, support tool, etc.)… But only track surface-level KPIs — like response time or number of users. That’s not enough. To create AI systems that actually deliver value, we need 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰, 𝗵𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 that reflect: • User trust • Task success • Business impact • Experience quality    This infographic highlights 15 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 dimensions to consider: ↳ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆 — Are your AI answers actually useful and correct? ↳ 𝗧𝗮𝘀𝗸 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 — Can the agent complete full workflows, not just answer trivia? ↳ 𝗟𝗮𝘁𝗲𝗻𝗰𝘆 — Response speed still matters, especially in production. ↳ 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 — How often are users returning or interacting meaningfully? ↳ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗥𝗮𝘁𝗲 — Did the user achieve their goal? This is your north star. ↳ 𝗘𝗿𝗿𝗼𝗿 𝗥𝗮𝘁𝗲 — Irrelevant or wrong responses? That’s friction. ↳ 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗗𝘂𝗿𝗮𝘁𝗶𝗼𝗻 — Longer isn’t always better — it depends on the goal. ↳ 𝗨𝘀𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 — Are users coming back 𝘢𝘧𝘵𝘦𝘳 the first experience? ↳ 𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 — Especially critical at scale. Budget-wise agents win. ↳ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝗽𝘁𝗵 — Can the agent handle follow-ups and multi-turn dialogue? ↳ 𝗨𝘀𝗲𝗿 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗦𝗰𝗼𝗿𝗲 — Feedback from actual users is gold. ↳ 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 — Can your AI 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘢𝘯𝘥 𝘳𝘦𝘧𝘦𝘳 to earlier inputs? ↳ 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 — Can it handle volume 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 degrading performance? ↳ 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗥𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 — This is key for RAG-based agents. ↳ 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲 — Is your AI learning and improving over time? If you're building or managing AI agents — bookmark this. Whether it's a support bot, GenAI assistant, or a multi-agent system — these are the metrics that will shape real-world success. 𝗗𝗶𝗱 𝗜 𝗺𝗶𝘀𝘀 𝗮𝗻𝘆 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗼𝗻𝗲𝘀 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀? Let’s make this list even stronger — drop your thoughts 👇

We've analyzed 349 AI Assistant conversations in the last month. Our success rate jumped 146%. If you're not doing evals, you're not an AI PM. While AI companies race to add more natural language interfaces and 100s of AI agents, we're obsessing over something way less sexy: does our AI actually work when a sales rep needs it to? Anthropic's CPO Mike Krieger now screens specifically for evaluation skills during PM interviews. There's a reason why. Real AI product work happens in spreadsheets, not strategy meetings. Every week, we're reviewing hundreds of actual user conversations - sales reps asking "Find direct-to-consumer ecommerce brands that need paid media" or "When a company posts SDR jobs, add B2B SaaS companies to a list." We score each one on a simple question: Did the AI actually help the user complete their job? The process is unglamorous but critical. We source conversations directly from production, refresh test cases weekly, and turn every failure into a bug ticket. When users ask for prospect lists, we verify the list quality, data accuracy, and whether they'd actually use the results. We identify patterns across failures and aggregate them into action plans for the Assistant and its army of agents to improve. The 146% improvement didn't come from better models. It came from fixing the boring stuff our evaluations caught: AI completely butchering complex requests like "find executive directors at nonprofits in Canada" by returning regular directors in random locations, promising to export contact lists then delivering 404 error pages, and choking on workflow requests like "if the client doesn't pick up, send email, but if they pick up, create different tasks based on call outcome." These aren't edge cases - they're the difference between a tool that gets used and one that gets abandoned after the first frustrating experience. The results that matter: Prospecting use cases hit almost 80% success rate. Workflow creation jumped 2x. But the best part? Our AI Assistant is becoming truly proactive - suggesting filters to apply and guiding users like an Apollo workflow expert would, helping them build workflows iteratively. Next time you try out an AI product, ask for their eval reports. The companies shipping AI without them are just gambling with your time.

You've built your AI agent... but how do you know it's not failing silently in production? Building AI agents is only the beginning. If you’re thinking of shipping agents into production without a solid evaluation loop, you’re setting yourself up for silent failures, wasted compute, and eventully broken trust. Here’s how to make your AI agents production-ready with a clear, actionable evaluation framework: 𝟭. 𝗜𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁 𝘁𝗵𝗲 𝗥𝗼𝘂𝘁𝗲𝗿 The router is your agent’s control center. Make sure you’re logging: - Function Selection: Which skill or tool did it choose? Was it the right one for the input? - Parameter Extraction: Did it extract the correct arguments? Were they formatted and passed correctly? ✅ Action: Add logs and traces to every routing decision. Measure correctness on real queries, not just happy paths. 𝟮. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝘁𝗵𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 These are your execution blocks; API calls, RAG pipelines, code snippets, etc. You need to track: - Task Execution: Did the function run successfully? - Output Validity: Was the result accurate, complete, and usable? ✅ Action: Wrap skills with validation checks. Add fallback logic if a skill returns an invalid or incomplete response. 𝟯. 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲 𝘁𝗵𝗲 𝗣𝗮𝘁𝗵 This is where most agents break down in production: taking too many steps or producing inconsistent outcomes. Track: - Step Count: How many hops did it take to get to a result? - Behavior Consistency: Does the agent respond the same way to similar inputs? ✅ Action: Set thresholds for max steps per query. Create dashboards to visualize behavior drift over time. 𝟰. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿 Don’t just measure token count or latency. Tie success to outcomes. Examples: - Was the support ticket resolved? - Did the agent generate correct code? - Was the user satisfied? ✅ Action: Align evaluation metrics with real business KPIs. Share them with product and ops teams. Make it measurable. Make it observable. Make it reliable. That’s how enterprises scale AI agents. Easier said than done.