How to Switch Industries as a Job Seeker

Struggling to change careers? Here are 7 steps I used to jump from healthcare to Microsoft: 1. Start With Foundational Knowledge I started by learning the basics of my new field. I scoured the web for the top 3 introductory courses on marketing. I devoted a month to taking all of them. But education doesn't get you hired, results do. This was just the starting point. 2. Create A Sandbox Next, I set up my own website. I explored all the digital marketing channels: I published articles (SEO). I ran small paid campaigns to it. I started social accounts for it. I made an email newsletter. This let me get hands on with real tools I'd use. 3. Volunteering Now it was time for the real deal. I reached out to 100s of local businesses. I told them about my goal to transition industries. Then I offered them my services for free with an out to cut ties at any time. This gave me "real" experience and testimonials. 4. Consulting Next, I started charging for my services. I started with a low monthly retainer. Then I used my volunteering case studies to get clients. As I helped more clients, I increased my rates. I also expanded my experience and skills. I was getting paid to learn! 5. Documenting The Journey As I learned, I shared. I created content about: - Strategies I was testing - Mistakes I made - Results of tests I ran - Big wins Writing helped me cement what I learned. It also acted as a "resume" where employers could see how I operated. 6. Action-Oriented Education I didn't stop taking courses after Step 1. I used my "real world" work to guide me. If a client gave me a task I couldn't do? I'd take a course on it. If I realized I needed a skill to level up? I read a book on it. Action refined my education. 7. Packaging It All Up This process allowed me to create my own experience. I put it on my resume, in my LinkedIn, and used the examples during interviews. When I started, I was working in healthcare. By the end, I'd landed my dream job at Microsoft. I hope it helps you too!

Software to Hardware. Banking to Tech. B2B SaaS to ClimateTech. [insert basically anything] to AI. ↔ Career shifts come in all shapes and sizes, but shifting an industry can be challenging, particularly in a tighter hiring market where experience is valued. Over the years, I’ve interviewed hundreds of people who are looking to move into a new industry and I’ve found a few things influence whether or not someone will be successful at making the leap. 1️⃣ Find the thread - If you want to make a change, it’s your responsibility to craft a story that makes sense. Don’t force the person reading your resume or interviewing you to guess why you’re able to make this jump. At MuleSoft, I interviewed a program manager at a non-profit for a recruiting role. Sounds completely unrelated, but throughout the interview, she did the best job showing me how many of the things she had accomplished in her role actually translated incredibly well to recruiting. She took the guesswork out of it for me and actually convinced me over the course of the interview that she knew enough about the job and had enough of the skills that she could make the pivot. As you’re prepping for your interviews, make a list of all the things you’ve done that translate to working in the new industry and make it a point to share those in your conversations.  2️⃣ Do your research - I’m the biggest fan of benchmarking conversations when you’re hiring for a role on your team. The same logic applies here - find people who are experts in the industry you want to pivot into and ask if they’d spend 15 minutes with you so you can get advice on how to pivot. Come prepared with great questions and soak up the trends, lingo, etc. Doing even 3-5 of these calls will make you sound exponentially smarter and better researched for your interviews. 3️⃣ Ask great questions - Basic, surface-level questions, “what’s it like to work here?” indicate you haven’t done your homework and send a red flag that you’re potentially unable to make the shift. At Dropbox, I interviewed an equity analyst from a big bank for an Enterprise AE job. Sounds like quite a jump, but he asked the best questions about the product and company. He understood the role we were hiring for and sounded like he had been in our industry for years. His intellectual curiosity sold us on his ability to make the jump. 4️⃣ Network hard into companies - Part of the challenge in making a career shift is being able to get your story across on why you can make the leap. A reference at the company where you hope to work can do this for you. Maybe it’s not an obvious connection, but see if you can dig deep. For example, you may find a past coworker who knows an investor in a company you’re interested in, and that investor may be able to forward your information, with the appropriate color, to the hiring manager or recruiting leader so you get a proper look. What else have you all seen that’s been useful for those trying to switch industries?

Here’s how to actually pivot into a new career successfully 👇 (As someone who did it 6 times) Yes, the job market is tough, and changing careers makes it even harder. But it’s totally doable. The key is clarity and strategy: 1. Get specific: ➞ The clearer you are about what you want, the easier it is to get there. ➞ Pick a role that excites you, research what it takes, and align your skills. 2. Rebrand yourself: ➞ Tell the story of why you’re the right fit for this new path. ➞ Highlight transferable skills, quantify your impact, and use keywords. 3. Build real connections: ➞ 80% of jobs aren’t even posted. ➞ Show up where the right people are. ➞ Comment on LinkedIn posts, join industry groups, and connect. 4. Play the long game: ➞ If you keep hearing “you don’t have experience” start creating it. ➞ Take on freelance projects, build a portfolio, get certified. 5. Apply smarter, not harder: ➞ Leverage referrals. ➞ Customize your resume for each role. ➞ Prepare for interviews like it’s your full-time job. 🧡 BONUS TIP: Get a mentor in your target industry. Find someone who’s already made the switch and learn from them. A quick 20-minute chat with the right person can save you months of frustration. Who here has successfully pivoted? Share your best tip below! 👇 PS: If you need help mapping out your next career move, make sure to steal my FREE Career Clarity Journal from my profile. I've got you covered.