How to Highlight Customer Outcomes on Your Resume

This resume landed the candidate a PM interview at Amazon. It’s a masterclass in how you should write resumes to get interviews in 2025. I’ve seen 1000s of resumes during my time as a recruiter at the top companies. This one stopped me as it screams, “I’ve made an impact. I know how to drive results. And here’s proof.” Let’s break it down. → The headline isn’t just a job title. Right under her role, she's written: “Owned messaging platform to create, target, and deliver personalized messages across emails, push notifications, app inbox, and site banners.” This tells me three things immediately: 1. She owned something. 2. She worked across multiple channels. 3. She understands personalization at scale. Most people miss this; they just list tools and teams. She leads with ownership and scope. → Every bullet shows outcomes, not activities. This is where 90% of resumes fall flat. They say what they did, not what it led to. This one says: “AB tested and rolled out event-triggered personalized push notifications... accounted for $35M incremental revenue annually.” That one line tells me she’s data-driven, understands experimentation, and delivered real business value. Same thing here: “Improved targeting capabilities... leading to better engagement and conversion.” “Boosted customer retention by 200bps...” “Launched an inbox feature... added $20 million in revenue.” → The story builds across roles. Each role connects. Groupon → Home Depot → Sears → Amazon → Infosys. Different industries, but the thread is clear: customer experience, personalization, product ownership. There’s a through-line. It doesn’t feel random. That matters. → Formatting that respects time. Bold job titles. Clear sections. Easy to scan. Hiring managers spend less than 60 seconds on most resumes. This one makes that time count. So no, it’s not just the big names that got her the interview. It’s the way she showed her work, told a story, and made the impact impossible to ignore. If you're applying to FAANG, study resumes like this. Not to copy, but to understand how to: → Lead with ownership → Quantify your impact → Align your story to the role → Make every line earn its place And remember, your resume isn’t a summary of everything you’ve done. It’s a highlight of impact you can bring to your next role. Repost this if you found value. P.S. Follow me if you are a job seeker in the U.S. I share real stories and proven frameworks to help you crack your dream offer.

Working on your resume and want to show your impact? Here are two things to remember: 1. Impact is almost never related to keywords in the *job description.* Impact comes from turning around or resolving a business problem. These business problems rarely show up in job descriptions. 2. To show impact, your *accomplishment* needs to be put in the context of the business problem it solved. That is, impact = "<a problem existed>, so <I did a thing>, and <business benefits resulted>." Your resume must show impact for the hiring manager to bring you in for an interview. For example (based on a story from a client I worked with): * Brattle had long struggled to quantify analyst performance, limiting business success. I developed an accurate algorithm and internal tool that supported analyst decisions, gave managers clear tracking, and became a competitive differentiator - accelerating sales cycles and removing a key barrier to growth. This bullet: • Sets the context of a meaningful problem ("failure to quantify analyst performance") and why it was worth solving. • Shows the business outcome ("decision support" and that it created a competitive differentiator leading to faster sales). • Implies mastery of many key product management skills - discovery, prioritization, working with developers, etc. Review your resume's bullet points. Is it clear what business problem your accomplishments address? Is it clear why the result was meaningful? (I don't mean, "Could someone 𝘨𝘶𝘦𝘴𝘴?" I mean is it explicitly clear, no guessing required?) Are your bullet points showing your impact? Or are they simply saying, in effect, "I did my job." --- (Yes, I know it's long, and it has no metric - but it's still 10x more likely to get my client an interview than his previous bullet point - because it shows his impact. Here's the original: "Developed improvement processes around data quality of risk analytics, resulting in greater confidence in the attribution platform and reducing the team’s manual efforts by ~20 hours per month." Nothing about competitive differentiation or accelerated sales. Nothing about a long-term struggle to come to grips with this analysis. Just a useless metric that may or may not represent a meaningful change.)

I've reviewed thousands of resumes. And there's one mistake I see 90% of the time: People describe what they did, not what they achieved. Here's the truth: Companies don't care about your job duties. Turn your job duties into achievements with Teal's Resume Builder → https://lnkd.in/g9KM_UHw They care about the impact you made. 💥 Think about it from their perspective: → They don't need to know you 'managed social media accounts' → They need to know you 'increased engagement by 45% and generated 200+ qualified leads' → They don't care that you 'handled customer service inquiries' → They care that you 'resolved 95% of issues on first contact, improving satisfaction scores by 30%' The difference? OUTCOMES over ACTIVITIES. Here's my formula for turning boring job duties into compelling achievements: 1️⃣ Start with a success verb Instead of 'responsible for' or 'duties included,' use power verbs like: • Accelerated • Generated • Transformed • Streamlined • Launched 2️⃣ Add the what (noun) Be specific about what you impacted: • Revenue • Processes • Team performance • Customer satisfaction • Product launches 3️⃣ Include the metric Numbers make it real: • Percentages • Dollar amounts • Time saved • Team sizes • Volume handled 4️⃣ Show the outcome Connect it to business impact: • '...resulting in $2M additional revenue' • '...reducing processing time by 3 days' • '...enabling team to take on 25% more projects' Can't think of metrics? Ask yourself: 💰 Did I make or save the company money? ⏱️ Did I speed up any processes? 📈 Did I improve anything measurable? 👥 Did I train or influence others? 🎯 Did I solve any major problems? Every role has measurable impact. Even if you think yours doesn't. Real examples from Teal users: Before: 'Managed inventory for retail store' After: 'Optimized inventory management system, reducing stock-outs by 40% and saving $50K annually in carrying costs' Before: 'Taught English to high school students' After: 'Elevated student performance through innovative teaching methods, achieving 92% pass rate (vs. 78% district average)' Before: 'Worked on marketing campaigns' After: 'Spearheaded 5 integrated marketing campaigns that generated 3,000+ MQLs and contributed to $1.2M in pipeline' Remember: Your resume isn't a job description. It's a sales document. And what you're selling is your ability to drive results. 🚀 Whether you're crafting bullets for your resume, preparing for interviews, or making the case for a promotion—always lead with impact. Because at the end of the day, companies don't pay for activities. They pay for outcomes. Turn your job duties into powerful achievements with Teal's AI-powered Resume Builder → https://lnkd.in/g9KM_UHw #ResumeTips #JobSearch #CareerAdvice #ResumeWriting #JobHunt #CareerDevelopment #LinkedIn #PersonalBranding ♻️ Reshare to help someone make their next job move. 🔔 Follow me for more job search & resume tips.

Dear job seekers, if you're struggling to show impact on your resume, here's a quick and easy method that can help you stand out: It's called "The 5 Why’s". The 5 Why’s is a technique used to find the root cause of a problem, but it’s also a powerful tool to uncover the business impact of your work. Here’s how it works: 1) Start with an achievement or task you completed. 2) Ask "Why?"—and keep asking it five times to dig deeper into the impact. 3) Spoiler alert: The last "Why?" is almost always about making the company more money. Let me show you an example: Example: BI Developer Task: Built a pipeline and dashboard to show customer progress. 1) Why? To automate reporting and save manual labor. 2) Why? So the business can monitor client progress. 3) Why? So the business can reduce churn. 4) Why? So they can have more happy customers who refer new customers. 5) Why? So the business can make more money. By the time you reach the fifth "Why," you’ve uncovered the real impact of your work. This method is effective whether you're writing resume bullets, crafting your LinkedIn about section, or preparing for an interview. Bonus Tip: If you’re unsure of the impact of your current tasks, take the time to find out. And if you’re not using the 5 Why’s method yet, start thinking this way in your current role. Because guess what? If you keep thinking like this, I’ll bet you progress in your career faster. Try it out and let me know how it works for you! ------------- ➕ Follow Jaret André for more actionable job search tips. 🔔 Hit the bell icon to stay updated with strategies that help you land your next role.

Are you telling the story that gets you hired? What separates candidates who get interviews from those who get offers? It’s not just your resume It’s the story you tell with it After years of supporting candidates across industries, I keep seeing the same pattern The ones who get hired don’t just list responsibilities They communicate impact Here’s the difference between listing tasks and showing value: • Managed customer accounts • Managed 30 enterprise accounts, identified upsell opportunities, and drove $1M in new annual revenue • Led marketing campaign • Led product launch campaign that generated 1,200 signups in 30 days and shortened the sales cycle by 20% The difference? • Numbers that matter • Outcomes, not activities • Value created, not tasks completed    Before your next application or interview, ask yourself: 1. What problem did I solve? 2. What changed because of my work? 3. What measurable value did I create?     What’s one bullet point you could rewrite today?