How to Inspire Others Through Written Content

I recently came across a LinkedIn post from a copywriter whose content I usually find insightful and engaging. This individual often shares valuable tips and case studies that illuminate the art of persuasive writing. However, today's post left me contemplating the ethical dimensions of our craft. The post in question advocated for the use of 'FOMO' - Fear Of Missing Out - as a tool in copywriting. It suggested that we should tap into people's anxieties to compel them to act. It also discussed the power of 'Urgency' or scarcity as a motivator. I confess, I have employed these tactics myself in the past, and they can indeed 'work'. But it's time we ask ourselves: at what cost? I believe we need to challenge the status quo and rethink our approach to marketing. How about the power of giving, of contributing to others' success without the expectation of immediate return. Or, as Seth Godin says, lets market by 'making a ruckus' - being bold, creative, and authentic in our work. So, how can we apply these principles to our craft as marketers and copywriters? We need to shift our focus from exploiting anxieties to understanding and addressing genuine needs. Instead of creating a false sense of scarcity, let's highlight the unique value our products or services can bring to our customers' lives. Let's replace FOMO with a sense of excitement and anticipation for the positive change we can facilitate. Let's strive for authenticity in our messaging. Instead of resorting to manipulative tactics, let's be transparent about what we offer and why it matters. Let's build trust with our audience by being honest, consistent, and respectful. Let's remember that our ultimate goal is not just to sell a product or service, but to create a positive impact. Our words have the power to influence perceptions, shape decisions, and even change lives. Let's use that power responsibly, with empathy and integrity. In the end, the most effective marketing doesn't just 'work' - it resonates. It speaks to our shared human experience, our hopes and dreams, our challenges and aspirations. It doesn't exploit our insecurities, fears, and anxieties, but acknowledges them and offers solutions. It's not just about making a sale, but about making a difference. So, let's call each other to a higher, more restorative way of marketing. One that respects our audience's intelligence, values their trust, and seeks to enrich their lives. Because that's not just good marketing - it's good business. Who else is with me? #marketing #copywriting #work #people #power #change #empathy

In a world saturated with content, standing out is more challenging than ever. Here are 3 major keys to help you capture attention and spark interest with your content. 😺 Emotion Over Promotion: Early in my career, I learned that messages which resonate emotionally have the most impact. Dive deep into the stories your audience lives every day. Speak to their challenges and aspirations. When you evoke emotion, you're not just creating content; you're starting a conversation. I recommend "Made to Stick" by Chip and Dan Heath if you want to dig deeper into how to craft memorable messages. 🌟 Value-Driven Narratives: At SLAM! Agency, every campaign we craft centers around a core principle: showcasing transformations over features. It's not just about what you offer, but the tangible change you bring to the table. When audiences can visualize their journey with you, the connection is profound. One of my favorites books on narrative is "Building A StoryBrand" by Donald Miller. This book presents a wonderful framework to help you tell your business story. 🔄 Consistent Engagement & Refinement: Throughout my journey in the marketing world, one lesson has stood out: the power of iteration. As the digital landscape shifts, so do audience preferences and needs. By consistently engaging with your audience, gathering feedback, and refining your approach, you ensure your message remains impactful and relevant. I'm a big fan of "Lean Analytics: Use Data to Build a Better Startup Faster" by Alistair Croll and Ben Yoskovitz. While the book is geared towards startups, its principles on using data for iterative improvement and consistent engagement are universally applicable, especially in the context of refining marketing messages. 💵 💲 🚀 🔥 📈 In this era of endless content, you have to be meaningful, not just loud. Share your strategies and experiences below, and if you found value in this post, please share it with your network. Let's elevate the conversation together and truly stand out!

As a leadership communication speaker and adjunct lecturer at Harvard Kennedy School, I developed a framework to guide us in our journey to speak with impact. The ACE model consists of three pivotal strategies that can revolutionize your communication skills every day: 1. Authenticity: Be YOU. The foundation of impactful communication is authenticity. When you speak from the heart, you create trust-based relationships. 2. Clarity: Cut through the noise. Make your message crystal clear so your audience can resonate with it effortlessly. 3. Energy: Fuel your words with the right energy. It's incredible how the energy you bring to a conversation - and the power of your physical voice - can inspire and move people to action. When you apply the ACE model, you unlock the power to connect deeply and leave a lasting impact on people's lives every single day. Let's elevate our communication and lead with authenticity, clarity, and energy. #Leadership #Communication #LeadWithYourVoice

6 signs your messaging might be missing the mark: • You keep losing deals to competitors. • Your words leave room for little engagement. • You’re not attracting high-quality clients to your offer. • Your content doesn’t activate people to buy from you. • You often have writer’s block and take forever to write. • You leave people feeling unsure of what they get working with you. If you want to create messaging that emotionally resonates and makes people step forward… Bridge the gap between what you do and what your client desires. Here's one way to start. The internet is filled with platitudes and vague claims: - live your purpose - unlock your potential - stop self-sabotaging beliefs It starts getting dull, right? Use it to your advantage and relate to what clients want: - have more quality time with your spouse and children - get promoted to higher-level role without the burnout - recognize their mind can be their worst enemy It’s not easy to dig into this kind of level of specificity. That’s why I start with embodiment sessions with my clients. We don’t settle for the surface-level buzzword messages and ask: 1. Why is it important to them? 2. Why does it matter? 3. How does it translate in their day-to-day life? 4. What do they REALLY want? It's an art to create messaging that truly connects. - One of my clients recently shared: "I now have clarity on the messages that will resonate with my audience. Plus, I feel confident I'm steering my business in the right direction."

As promised this post is about content writing. I am sharing My seven mantras for content writing: 1. Know Your Audience: Understand who you're writing for, is it a specific domain or a general one? Knowing whom you are writing for, helps to tailor your content to their interests, needs, and preferences.       I write about various topics on Intellectual Property and Technology transfer, my experience, achievements, and motherhood. I post a combination of specialized and generalized content. For instance, while writing about IP and technology transfer, I keep it specific but simple so that anyone can understand. 2. Start with an interesting beginning: Our attention span has decreased with the advent of social media there are so many options, so how do you ensure getting your reader's attention right from the beginning? You could start with a thought-provoking question, a surprising fact, or a compelling anecdote. The book cover adds value to the book similarly the opening lines of the post determine its success. 3. Provide Value: Value varies from person to person, but offer information, entertainment, inspiration, or a solution to a problem which valuable to your audience. 4. Maintain Clarity and Conciseness: Write clearly and straightforwardly. Avoid jargon or overly complex language that might confuse your readers. Unless you plan to define the jargon, it is better to avoid it. IP and technology transfer have a lot of legal terms that may not be known to everyone, thus, I try to define the jargon that I am using either in the post or in the Newsletter. I have now made a practice to include it in presentations as well. 5. Use Visuals and Multimedia: Incorporate images, videos, infographics, or interactive elements to enhance the visual appeal. 6. Tell a Story: Stories are relatable and memorable, in addition to captivating the readers. Narratives enable the connection. I have noticed I get more engagement when It is related to some instance from my life. Though it is personal, it is original and many can relate to it. 7. Encourage Interaction: Invite your readers to leave comments, ask questions, or share their own experiences. This fosters a sense of community and engagement. A call for action is a must to add. Sometimes you get ideas for your next posts from the comments. Also, Experimentation helps to find what the audience seeks and which content style is working. Share your mantras for content writing. #contentwriting #content #storytelling #ip #techtransfer #licensing Aparna G Kumar Shubham Gaur Dhvaani Inoberry LLC

Received a message yesterday that said "Your post made me stop what I was doing and go take a hike. Thank you." It reminded me of a conversation I had recently with someone about my LinkedIn posts mainly being about intentionality, creating boundaries, and seeking work/life harmony to have a content life. He accurately said that I post more about these topics than I do about the work that I do full time -- market research. He's right. I do. I do because I don't think everything has to be transactional. I can write about what is important to me (building my business AND being a kick a** mom and happy overall human) without trying to make money from it. I can share what others may want to hear sometimes (you don't have to choose between career and family; you can have both if you're intentional about how you set up your day/your week/your month, etc.) instead of just reminding people of the importance of listening to their market while building out their products or services (Do that! We can help! :) My message to him was this and I share it with you here: Write what's authentic. Share what you think is helpful to the world to hear, and don't worry if you can put a price tag on it. Not everything has to be transactional. Put it out there because it's helpful. That's enough motivation. Because really, what's the ROI on that person taking a hike yesterday because of a little bit of inspiration? I have no idea, but I know it made my day.