Converting Visitors To Customers

𝟔𝟔% 𝐨𝐟 𝐀𝐈 𝐮𝐬𝐞𝐫𝐬 𝐬𝐚𝐲 𝐝𝐚𝐭𝐚 𝐩𝐫𝐢𝐯𝐚𝐜𝐲 𝐢𝐬 𝐭𝐡𝐞𝐢𝐫 𝐭𝐨𝐩 𝐜𝐨𝐧𝐜𝐞𝐫𝐧. What does that tell us? Trust isn’t just a feature - it’s the foundation of AI’s future. When breaches happen, the cost isn’t measured in fines or headlines alone - it’s measured in lost trust. I recently spoke with a healthcare executive who shared a haunting story: after a data breach, patients stopped using their app - not because they didn’t need the service, but because they no longer felt safe. 𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐝𝐚𝐭𝐚. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐩𝐞𝐨𝐩𝐥𝐞’𝐬 𝐥𝐢𝐯𝐞𝐬 - 𝐭𝐫𝐮𝐬𝐭 𝐛𝐫𝐨𝐤𝐞𝐧, 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐬𝐡𝐚𝐭𝐭𝐞𝐫𝐞𝐝. Consider the October 2023 incident at 23andMe: unauthorized access exposed the genetic and personal information of 6.9 million users. Imagine seeing your most private data compromised. At Deloitte, we’ve helped organizations turn privacy challenges into opportunities by embedding trust into their AI strategies. For example, we recently partnered with a global financial institution to design a privacy-by-design framework that not only met regulatory requirements but also restored customer confidence. The result? A 15% increase in customer engagement within six months. 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐫𝐞𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐰𝐡𝐞𝐧 𝐢𝐭’𝐬 𝐥𝐨𝐬𝐭? ✔️ 𝐓𝐮𝐫𝐧 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐢𝐧𝐭𝐨 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭: Privacy isn’t just about compliance. It’s about empowering customers to own their data. When people feel in control, they trust more. ✔️ 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐏𝐫𝐢𝐯𝐚𝐜𝐲: AI can do more than process data, it can safeguard it. Predictive privacy models can spot risks before they become problems, demonstrating your commitment to trust and innovation. ✔️ 𝐋𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐄𝐭𝐡𝐢𝐜𝐬, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Collaborate with peers, regulators, and even competitors to set new privacy standards. Customers notice when you lead the charge for their protection. ✔️ 𝐃𝐞𝐬𝐢𝐠𝐧 𝐟𝐨𝐫 𝐀𝐧𝐨𝐧𝐲𝐦𝐢𝐭𝐲: Techniques like differential privacy ensure sensitive data remains safe while enabling innovation. Your customers shouldn’t have to trade their privacy for progress. Trust is fragile, but it’s also resilient when leaders take responsibility. AI without trust isn’t just limited - it’s destined to fail. 𝐇𝐨𝐰 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐫𝐞𝐠𝐚𝐢𝐧 𝐭𝐫𝐮𝐬𝐭 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧? 𝐋𝐞𝐭’𝐬 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧𝐝 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐞𝐚𝐜𝐡 𝐨𝐭𝐡𝐞𝐫 👇 #AI #DataPrivacy #Leadership #CustomerTrust #Ethics

So you’re a digital brand, what’s your physical touch point? Oh… you don’t have one? Listen to this (you might want to make a coffee first)👇🏼 Last year Snap Inc. launched Snapchat+ membership gift cards via Amazon. They saw memberships rise from 5 million in September to 7 million by end of December. That’s a 40% subscription increase in one quarter. I think all of our finance teams would agree that’s the greatest Christmas present of all. So this year Snapchat are doubling down. They’ve just introduced physical gift cards in retail stores marking a strategic move to blend digital experiences with tangible interactions. In an age where 82% of consumers say they feel more connected to brands that offer in-person experiences, digital brands are realising that physical touchpoints not only reinforce loyalty but can also bring a whole new depth to their offerings. Here’s why this approach matters—and how some of the most innovative digital brands are pulling it off ⬇️ 1️⃣ Meeting Customers Where They Are – IRL Digital-first brands are finding that physical experiences resonate in powerful ways. Look at Runna - a running training app that brought its brand to life with a pop-up at the New York Marathont this weekend, offering runners real-world support, community, and connection. These brands turn online experiences into memorable in-person touchpoints, meeting users in the moments where they’ll connect best. Smart! 2️⃣ Tangibility Boosts Brand Loyalty There’s something about holding a product that brings a brand closer to home. Bumble Inc. the networking and dating app, understood this when they launched Bumble Hives—real-life lounges where users could attend dating workshops and networking events. These moments make the app experience feel more personal, building stronger loyalty. 3️⃣ Targeting the Gift-Givers - NOT the receivers While Gen Z is immersed in digital ecosystems, physical products like Snapchat gift cards are designed for their parents and grandparents. These tangible items offer a straightforward way for older generations to gift experiences that align with Gen Z’s digital lifestyles, effectively bridging the generational gap. This is what makes this super smart. 4️⃣ Why It Matters Now – People Want Real-World Experiences Consumers are increasingly seeking real-life interactions with their favorite brands, especially digital-first brands, as 78% of people now say they want brands to connect with them in more experiential ways. Physical experiences, whether pop-ups, branded parties, or beautifully crafted stores, offer a chance for digital brands to deepen relationships, bring their values to life, and connect with audiences in memorable, tangible ways. — As marketers, it’s essential to recognise the value of this intersection - but only when it’s smart, not just for the sake of it. What are some of your favourite examples of digital meets physical? Who’s doing this REALLY well? 👇🏼👇🏼👇🏼

Most brands are targeting Gen Z wrong. After analyzing hundreds of campaigns across the Middle East, I've noticed the same fundamental mistake everywhere. Marketers treat "Gen Z" like it's one ONE group when it's actually three completely different audiences with different motivations, spending power, and media consumption habits. An 18-year-old university student in Dubai has completely different priorities than a 26-year-old working professional in Saudi Arabia.  Yet brands keep using the same messaging for both. Here's how it should be segmented  - School Gen Z (13-18) prioritize social status and trending culture. They have parental money but limited decision-making power. - College Gen Z (18-22) are exploring identity and independence. They have almost no disposable income but high engagement rates. - Working Gen Z (22-28) have established careers and real purchasing power. They want efficiency and quality over trends. The brands winning understand this: Netflix creates different Arabic content for each segment.  → Teen dramas for school Gen Z,  → University life shows for college students,  → Professional development content for working Gen Z. Namshi runs separate campaigns. Trendy pieces for teenagers, budget-friendly basics for students, and work-appropriate fashion for professionals. Anghami curates different playlists - study music for college kids, workout tracks for working professionals, and viral sounds for teenagers. When you segment properly, engagement rates increase by 200-300% because your message actually resonates with your audience's specific life stage.

Data privacy isn't just compliance – it's about winning trust. 1. Understanding the Basics: In our recent campaign, we delved deep into understanding not just the regulatory aspects of data privacy but also the consumer sentiment. Recognizing that with great data comes great responsibility, we adapted our campaign strategies to be proactive rather than reactive. 2. Transparent Communications: Clear communication is the bedrock of trust. We ensured that every user was well-informed about how their data was being used. This approach not only made our campaign transparent but also helped in building a trusting relationship with our audience. 3. Tailored Solutions: Using cutting-edge technology and tools, we implemented personalized privacy settings. Giving users control over their data empowered them and demonstrated our commitment to keeping their best interests at heart. 4. Continuous Learning: The digital landscape is ever-evolving, and so are the challenges associated with data privacy. We've taken our recent campaign as a learning opportunity, refining our practices, and ensuring that we're always at the forefront of data protection. In our journey towards creating compelling campaigns, it's become evident that addressing data privacy is paramount. It's not just about adhering to rules, but about creating a foundation of trust and transparency. #DataPrivacyMatters #CampaignTrust #DigitalResponsibility

As consumers seek more individual experiences and interactions, companies turn to #AI to deliver 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣𝙨 𝙖𝙩 𝙨𝙘𝙖𝙡𝙚. For some time now, companies have been trying to address customer needs through #personalization, using data and analytics to craft more relevant consumer experiences. Using improved analytics models, brands and retailers can better provide valuable offers to micro-communities wherever they want to engage. Meanwhile, #genAI enables marketers to create tailored content that is relevant to those groups. According to McKinsey & Company, marketers should unlock personalization at scale, by upgrading five areas of their #martech stack and processes: 1. Data: by improving #data collection and analysis, marketers can gain deeper insights into customer behaviors and preferences. 2. Decisioning: to develop personalized promotions and content through more robust targeting, companies can also benefit from refreshing their #decision engines with new AI models. 3. Design: a sophisticated design layer that oversees offer management and #content production helps manage the process, fueling both operational excellence and agility. 4. Distribution: achieving true, real-time personalization requires a sophisticated #marketing architecture that delivers seamless and consistent messaging to the right audiences at the right time on the right channel. 5. Measurement: to validate the #ROI of personalization efforts, rigorous incrementality testing, standardized performance metrics, and measurement playbooks are essential. Are there other capabilities or technologies required for marketers to better target promotions and deliver individual content?

Most brands focus on aesthetics of their website. But a high-converting site is built differently. Here’s my 7-step CRO & UX framework to turn underperforming websites into revenue machines: Step 1: Brand & Product Deep Dive Every project starts with the brand's story. I do an intro call to find: • Your reason to start the brand • Your product’s unique selling points • What makes you memorable Step 2: Google Analytics Insights The data tells us where are the gaps: I analyze: • Which landing pages have high bounce rates? • Which PDPs get traffic but low conversions? • What's the drop-off rate at each stage? Step 3: Heatmaps & User Behavior Analysis GA tells you where users leave. Heatmaps tells why. I look at: • How many users actually see the add-to-cart button? • Do they engage with product images? • Do they read descriptions? Step 4: Competitor Benchmarking Don’t copy, observe. I study: • Best practices in your niche • What sections competitors prioritize • Trends that improve conversions Step 5: Wireframing Key Pages I redesign with purpose: • Homepage → Engaging first impression • Collection page → Easier product discovery • Product page → Stronger trust & persuasion • Cart & checkout → Minimal friction Every section on each page has a job to do. Step 6: UX & Visual Design Once the wireframe is locked, I bring it to life. Fonts, colors, layouts, branding. Creating a site that converts, without compromising aesthetics. Step 7: A/B Testing & Performance Tracking Make improvements once the site goes live. No assumptions. Just data. I test different layouts, CTA placements, copy, and imagery to see what actually moves the needle. This process isn’t for web design. It’s for a conversion-focused web design. Most brands redesign for aesthetics. Smart ones optimize for conversions. What’s stopping you?

How I use 7 SEO/CRO tips to increase product page profits. 7 examples to put 8-figures through PDPs: There's no secret or hack to a winning product page. We HAVE to test for incremental gains. CRO helps SEO. SEO helps CRO. Here's 7 product page tips: 1. Crush Product attributes: (Most DTC brands struggle with this) - Audit competitor product pages - Use data research tools for digging - Improve on ranking factors like titles & descriptions - Find and fill content gaps 2. Customer reviews built trust with DTC purchasing: (Increase conversions with reviews) - Encourage reviews for social proof - Show off your customer ratings - Google crawls reviews - Build credibility with authentic testimonials 3. Invest in high-quality digital assets: (Conversions are built on visuals) - Use and rank your photos & videos - Create engaging product videos - Optimise images for customers & search engines - Use visuals to create a "wow" effect 4. Use 101 sales psychology: (Create urgency, authority, proof) - Use urgency -> limited time offers - Create authority with influenced UGC - Display scarcity -> low stock warnings - Use social proof  -> popular items, reviews 5. Cut your jargon: (Focus on solutions, not hype) - Address customer problems directly - Offer clear product benefits - Avoid overhyped language or buzzwords - Use simple language -> like this post 6. Build in your value proposition: (Highlight unique product benefits) - Showcase how your product solves problems - Show your unique selling points - Align product benefits with customer needs - Focus on outcomes, not just features 7. Use segmented FAQs: (Answer key customer questions) - Address common customer concerns - Include product-specific FAQs - Reduce buyer friction with clear answers - Keep FAQs easy to find and click through SEO is ranking for transactions. That's it. Extra tip in the comments 👇 ----- No brand should have stagnant product pages. Brands have changed the game with product pages. Your brand needs to keep up with customer demands. 9-figure DTC brands spend big budgets on testing. Nothing is saying you can't take a little inspo 😉 Spending your marketing budget on acquiring customers is just one part of your marketing strategy.  You now have to work on increasing conversions 💳 What would you add to increase product page engagement? P.S. I like to visualise and map out systems. #Shopify | #SEO | #ecommerce

🌎 Designing Cross-Cultural and Multi-Lingual UX. Guidelines on how to stress test our designs, how to define a localization strategy and how to deal with currencies, dates, word order, pluralization, colors and gender pronouns. ⦿ Translation: “We adapt our message to resonate in other markets”. ⦿ Localization: “We adapt user experience to local expectations”. ⦿ Internationalization: “We adapt our codebase to work in other markets”. ✅ English-language users make up about 26% of users. ✅ Top written languages: Chinese, Spanish, Arabic, Portuguese. ✅ Most users prefer content in their native language(s). ✅ French texts are on average 20% longer than English ones. ✅ Japanese texts are on average 30–60% shorter. 🚫 Flags aren’t languages: avoid them for language selection. 🚫 Language direction ≠ design direction (“F” vs. Zig-Zag pattern). 🚫 Not everybody has first/middle names: “Full name” is better. ✅ Always reserve at least 30% room for longer translations. ✅ Stress test your UI for translation with pseudolocalization. ✅ Plan for line wrap, truncation, very short and very long labels. ✅ Adjust numbers, dates, times, formats, units, addresses. ✅ Adjust currency, spelling, input masks, placeholders. When localizing an interface, we need to work beyond translation. We need to be respectful of cultural differences. E.g. in Arabic we would often need to increase the spacing between lines. For Chinese market, we need to increase the density of information. German sites require a vast amount of detail to communicate that a topic is well-thought-out. Stress test your design. Avoid assumptions. Work with local content designers. Spend time in the country to better understand the market. Have local help on the ground. And test repeatedly with local users as an ongoing part of the design process. You’ll be surprised by some findings, but you’ll also learn to adapt and scale to be effective — whatever market is going to come up next. Useful resources: A Complete Guide To UX Localization, by Michal Kessel Shitrit 🎗️ https://lnkd.in/eaQJt-bU Localization Playbook For Product Teams (PDF), by Phrase https://lnkd.in/egncG8ph UX Localization Handbook, by Phrase https://lnkd.in/eKN7usSA UX Design Across Different Cultures, by Jenny Shen https://lnkd.in/eNiyVqiH Internationalization 101: How To Take Your Product Global, by 🇺🇦 Galina Ryzhenko https://lnkd.in/eZ8G9JH4 IBM Globalization Checklists https://lnkd.in/e9jvCufY ✤ Books: ⦿ The Culture Map, by Erin Meyer ⦿ Cross-Cultural Design, by Senongo Akpem ⦿ The Language of Localization, by Kit Brown-Hoekstra ⦿ UX Writing & Microcopy, by Kinneret Yifrah #ux #design

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

I used to drown in LinkedIn content advice. “Comment everywhere!”   “Prime the algorithm!” “Engage all day!”  So I did. Hours lost.  Eyes red and sore.  Talking to everyone (except buyers). The worst part: It worked — kinda. And I get it. It's easy to get caught-up in social media attention, but we have to be careful because: More posts, may not lead to high-intent leads.  New reach, may not be targeted attention.  More followers isn't "sales growth." A social media presence isn’t the whole house. It’s the front door. Which is why we can't replace the fundamentals of conversion content with "LinkedIn best practices." Conversion content involves these 5: 1) Wisely pick a niche in demand  2) Targeted content on deep pains 3) Solving step 1 of their problem for free 4) Presenting your solution as a growth opportunity 5) Inviting them to continue teaming (ask for the sale) That’s when your coaching sales get easier. Fewer posts.  Targeted words.  Real conversations. Less chasing. More closing. The best marketing doesn’t whisper to everyone. It speaks directly to someone.