How To Use Surveys To Improve Landing Pages

Conversion optimization pros won't like this: but listening to your users is more valuable than 90% of the experiments I review. I've made this mistake too. My teams spent years running dozens of "high-impact" experiments to improve our signup rate. It helped, but we knew something was missing. Then, we started running a survey on the high-intent pages of our site that changed everything... The question was simple: "Hey, thanks for visiting the site. Mind sharing what's stopping you from creating a free account today?" But the answers were super helpful. "I don't understand the product" "Not sure if I'm your ICP" "The pricing model is confusing" "I need to see what it looks like first" "Can't figure out if you solve for [specific use case]" Some were painful to read. But they refocused us on solving the right problems for our users. Instead of running blind experiments based on what WE thought the problem was, we started brainstorming new impactful ways to improve our conversions: copy changes, video updates, image adjustments, page layout changes - based on the THEIR feedback. Not sure how to take your signup rate to the next level? Try asking some flavor of this question. You’ll get some incredible insights. PS we used Hotjar | by Contentsquare to run the survey, but there's plenty of other tools out there to do this. It's about getting input from real people. That's where the magic happens.

Post-purchase surveys are being used wrong by 99% of DTC brands ↳ Here's how to actually make them valuable Everyone runs post-purchase surveys asking: → "Where did you hear about us?" → "How did you find our brand?" But the uncomfortable truth is: Your customers are GUESSING these answers. When was the last time YOU accurately remembered where you first saw a brand? Exactly. These surveys aren't the attribution solution everyone claims they are. But you could be mining them for creative insights. Here are the questions you should ask instead: 1. "What almost stopped you from buying today?"     → Reveals purchase objections → Shows what's missing from your ads → Identifies landing page weaknesses 2. "What's the main problem you're hoping this solves?"     → Reveals customer pain points → Gives you language for new hooks → Reveals benefits you're not highlighting 3. "What other brands/products did you consider?"     → Shows who your real competitors are → Highlights your unique advantages → Exposes gaps in your positioning Using surveys for attribution is good (better than relying blindly on attribution tools) But they can be used for something more powerful. Using them for creative insights is a goldmine. More informed creative = better performance = more $$$.

Ive optimized thousands of pages. Here are 25 (profitable) questions I've used to improve your site, sales, and products: ## To improve your site: Ask the following questions on your site using live chat, Hotjar or a VWO survey. — Is our pricing clear? — What's missing on this page? — What did you think of this article? — What other subjects would you like us to write about? — Is there any section on this page you found confusing? — Were you able to complete the purpose of your visit today? — Fill in the blank: My biggest challenge with this is _____? — If you didn't subscribe to our newsletter, what stopped you? ## To improve your sales: Ask the following questions on your site (e.g. product or checkout page) or via an email survey to your leads and customers. — What information is missing? — Where did you first hear about us? — If you didn't sign up today, what stopped you? — What is your biggest fear or concern about buying? — What stopped you from continuing after your free trial? — What's the one thing that almost stopped you from buying? — What other products/services would you like to see us offer? ## To improve your product: Ask these either on your site (in the members area) or via an email survey. — How satisfied are you with our support? — What's the one thing our product is missing? — What is the main reason you're cancelling today? — What are your 3 favorite things about our product? — What are 3 things we should improve about our product? — What's the one feature we could add to make this invaluable — to you? — What results have you seen with our product? What was life — like before you started using it? — Did you look at any other solutions? If so, which ones? And what made you choose us over them? ## How you can get started: First, set up Hotjar or VWO polls. Run questions on each page of your main funnel. ✅ Pro tip: You can set up the polls to fire on exit, so it's not too disruptive to your visitors. Second, create an email survey using Google Forms or Typeform. Then email the link to your list and start gathering feedback! You can do all this in under two hours. And the insights you'll gain will help you improve your site, your sales, and your products. Which question will you use first? ✅ Get sweet marketing advice at: FunnelCandy. com #digitalmarketing #copywriting #cro #productivity #marketresearch