Interactive 3D Product Displays

We don’t scroll like we used to. A few years ago, content was just a feed. Swipe, like, scroll. That was it. But now? People explore. > They try on sunglasses before buying. > They preview furniture in their living room before ordering. It’s subtle, but it’s a massive shift, from consumption to participation. And this is where XR quietly emerges as a winner. At Metadome, we’ve been seeing it first-hand. When we replaced static product pages with interactive 3D views, people began to explore. Clicked. Zoomed. Tried. In fact, users spend 4–5x more time on these experiences compared to traditional content. We’re not the only ones seeing it: 1. Nike’s virtual try-ons increase engagement by +40%. 2. SEPHORA’s AR mirror increased conversion and reduced returns. 3. The IKEA Place app lets customers visualize furniture in their homes. 4. Lenskart.com’s 3D try-ons are now one of their biggest conversion levers. Why does this work so well? Because interaction builds conviction, when people can experience a product, they’re not just browsing; they’re imagining themselves with it. It’s not marketing anymore. It’s storytelling through experience. So, if your product lives in the real world, why are you still showing it in 2D?

A unique case study on capturing consumer attention in retail marketing. With brands investing in physical spaces to build deeper connections, the challenge is clear: How can they attract customers, increase brand awareness and stay top-of-mind in an oversaturated market? [ad] An example of this is Footlocker’s flagship store during the Paris Olympic Games. Earlier this year, the store used HYPERVSN’s cutting-edge technology to display intricate 3D visuals, creating a dynamic, eye-catching experience for passersby. As pedestrians strolled past, they could immerse themselves in Footlocker’s latest products, brought to life through holograms seemingly floating mid-air. In an age where attention is the new competition currency, HYPERVSN’s technology transformed Footlocker’s window displays into a living story, with products and logos captivating passers walking by the store. Recent studies have shown consumer demand for immersive retail experiences is on the rise. Shoppers now expect brands to provide engaging and interactive moments that go beyond traditional displays. In return, by investing in innovative display technologies, brands can: • Amplify Their Story
↳ Craft compelling displays that bring your brand to life, communicate your values, and attract new customers. • Enhance Customer Engagement
↳ Encourage interaction with dynamic content, like HYPERVSN’s floating visuals, drawing people in and encouraging exploration. • Stand Out in a Competitive Market
↳ Differentiate your brand with unforgettable, immersive displays that capture attention in an overstimulated retail environment. • Deliver Personalised Experiences
↳ Use digital signage and smart technology to tailor messages and promotions in real time, making shopping more meaningful. • Adapt Quickly to Trends
↳ Update displays effortlessly to reflect the latest trends, seasonal promotions, or product launches, keeping your brand relevant. According to Coresight Research, 88% of brands investing in virtual storefronts report a direct boost in sales, while Zendesk’s 2023 Customer Experience Trends report highlights immersive experiences as a key competitive advantage. - 2025 will be the year of exceptional customer experience. Consumers are craving memorable brand moments like never before. Watch the video and share your thoughts, do you think this is the future of retail marketing?

🚀 𝗣𝗮𝗿𝘁 𝟮: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝟯𝗗 𝗖𝗔𝗗 𝗗𝗮𝘁𝗮 🚀 Imagine a sales team bringing their products to life for a customer—not with static images or 2D drawings but with interactive 3D models that allow the customer to explore options and configurations. This is the future of sales, and it’s already happening today. In Part 2 of my series, I explore how 3D CAD data is revolutionizing customer engagement, shortening sales cycles, reducing errors, and improving satisfaction. Real-time, interactive 3D tools offer clients a deeper understanding of complex products, making decision-making easier and more accurate. Here’s a powerful example: At Terex Utilities, customers who once struggled with 2D drawings now use interactive 3D models of custom equipment. One Terex customer noted, “It’s now 99.99% accurate to what we thought we were purchasing.” This shift has enhanced satisfaction and eliminated rework, saving time and resources. Check out the full article to see how companies are leveraging 3D CAD to elevate their sales process. Stay tuned for the next part, where we’ll look at optimizing service and factory operations with 3D CAD data. #innovation #engineering #cad #manufacturing #customerexperience

How is the Automotive Aftermarket embracing the Spatial Web? Let’s look at how these technologies are being used in the automotive aftermarket industry. The automotive aftermarket is a vibrant sector where enthusiasts and consumers look to personalize their vehicles with parts ranging from performance upgrades to aesthetic enhancements. Traditionally, customers would have to visit a physical store or browse through catalogues to find what they needed, often relying on imagination to visualize how a part would look on their car. But the Spatial Web is changing all that. The Problem: Imagining the Outcome One of the biggest challenges for aftermarket parts manufacturers has always been helping customers see how their products will look and perform on their vehicles. Buying a new set of rims, for example, is a significant investment, and customers want to be sure they’ll look great before they buy. The traditional method involves looking at pictures online or seeing a sample in a store, but this doesn’t always translate into a clear picture of what the final product will look like. The Solution: Immersive, 4D Experiences Now, imagine a customer shopping for aftermarket parts in a fully immersive 3D environment. They put on a VR headset and are instantly transported to a virtual garage where their car is waiting. With the help of AI and AR, they can browse through a catalog of parts and see how each one looks on their car in real-time. Want to see how a set of chrome rims would look? Just tap a button and watch them appear on the car. Thinking about adding a new spoiler? Swap it in and see how it affects the car’s aerodynamics. These experiences aren’t just visual; they are interactive. Customers can walk around the car, zoom in on details, and even take it for a virtual test drive to see how the modifications perform. The AI system can offer suggestions based on the user’s preferences, making the experience feel tailored and personal. And because it’s all happening in real-time, there’s no need to wait for loading screens or pre-rendered animations. This immersive experience not only makes the buying process more enjoyable but also reduces the uncertainty that comes with purchasing aftermarket parts. Customers can make informed decisions, knowing exactly what they are getting, which increases their confidence and satisfaction. What are your plans for the Spatial Web. Leave your comments below ⬇️

Specs can't sell on their own. AR and 3D fill in the gaps. Not everything belongs in a spec sheet. For industrial brands selling complex products, showing how something works can be just as important as 𝘸𝘩𝘢𝘵 it does. That’s where AR, VR, and 3D come in. These tools aren’t just “nice-to-have.” When used strategically, they solve real buying friction: 𝗥𝗼𝘁𝗮𝘁𝗮𝗯𝗹𝗲 𝟯𝗗 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 Let buyers explore machinery from every angle, reducing back-and-forth with sales. 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗽𝗹𝗮𝗻𝘁 𝘁𝗼𝘂𝗿𝘀 Build trust by showcasing your facility, safety standards, and capabilities—especially useful for global buyers. 𝗔𝗥 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 Allow users to visualize how your product fits into 𝘵𝘩𝘦𝘪𝘳 environment, improving confidence and cutting evaluation time. These immersive experiences don’t replace traditional content. They 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 it, giving buyers the clarity and certainty they need to move forward. And they’re not just for the “fancy” industries. We’ve seen manufacturers, logistics companies, and even steel fabricators use 3D models to great effect. The results? → Better-qualified leads → Faster decision-making → Less strain on your sales team --- Follow Jeff Gapinski for more content like this. ♻️ Share with an industrial brand rethinking their sales tools.