Interactive Ecommerce Features

In 2018, BK launched what might be the most diabolically clever campaign in fast food history: They offered Whoppers for one penny, on one condition: To unlock the deal, customers had to download the Burger King app, enter a McDonald's location, then order while standing inside. The app used geolocation to verify you were actually in a McDonald's before unlocking the offer. The campaign turned a competitive weakness into promotional power. Having fewer locations than McDonald's suddenly became a strength. Think about what happened when a customer participated: Walking into McDonald's to order from Burger King felt mischievous, even rebellious. That emotional charge was the motivation to complete an otherwise mundane app download. Users filmed themselves "sneaking" into McDonald's, giving Burger King millions in free exposure across social platforms. The media couldn't resist covering the stunt. There's something so odd about ordering a Whopper while surrounded by Big Mac posters that people couldn't stop thinking about it...or talking about it. A single week of this campaign delivered more app installs than an entire year of traditional digital marketing. Burger King knew they couldn't outspend McDonald's. So they outthought them. The next time you look at a competitor with a market advantage, ask yourself if you've examined whether their strength could become your weapon. Want growth hacks like this that can catapult your business forward? Sign up to my weekly growth hacks newsletter for easy to implement hacks every Sunday: https://lnkd.in/ePmCxAEP

TikTok Shop is not messing around. At Spree, we're building a shoppable video platform, but also a studio where we help brands and creators onboard, market, and sell through social platforms. Think of it like influencer marketing in a post-cookie world: full funnel from awareness to purchase, but all in one short-form video. Recently, our TikTok Shop partnership has been getting a lot of love. A few interesting learnings from this holiday season: 1. 'Viral' products are a shortcut. We uploaded one 'viral product' into the system and started getting sales before we posted our first video. Naturally, we ordered a few hundred more ASAP. 2. TikTok Shop success aligns closely with the rules of great influencer marketing. Get a creator with an engaged, lean-in audience. Find a product they actually like that their audience will actually like. Sell by telling a story, not by telling viewers to buy. 3. Most brands want to be on TikTok Shop but don't know how. It's complex. But once you've done it dozens of times (per day, in our case) it moves fast. I don't care if you're a mom and pop stationary shop, a creator merch brand, or a Fortune 500: you want to experiment here with a team who knows this market. 4. Live is great, but don't sleep on shoppable VOD. A perfect 30 second video of a product can do the work of a one hour live stream. Both are valuable, but too many people are talking about live shoppable and not enough are talking about shoppable shortform. 5. Trends + Product = Sales. Wednesday Addams' dance is popping? Sell the costume. King Bach flashlight dance is trending? Sell the flashlight. Spotify Wrapped is everywhere? Sell headphones. 6. Creators beware: not all audiences want this. If you make gold digger prank content, don't start selling The Feminine Mystique hardcover. If you are a creator and want to try it, make great content first and let a brand ride along. 7. Create like a creator. This is the rule for every brand on every social platform, but certainly pertains here. Don't do one tentpole shoppable live stream on TikTok and judge TT Shop on that. You need to habituate your audience, build a format, and keep it entertaining. In case you can't tell, this is addicting for a social media wonk like me. Smart influencer marketers are already testing this market understanding it will be a huge part of their ecommerce future. And those who haven't need to start today. #ecommerce #creatoreconomy #tiktok https://lnkd.in/e926z8zm

In the clutter of D2C brands, customization can make you win. Last weekend, I was trying to buy a gift for my friend's anniversary, but every option felt generic. Basic. Non-memorable. Then, I found a leather wallet and cardholder set online where I could add their initials, choose the leather texture, and even include a hidden photo inside. Suddenly, it became a gift they’d remember. This experience made me realize that as the landscape matures, we’re moving from an era of 'product-market fit' to 'product-person fit.' Here’s why I think mass customization is becoming the new competitive advantage in retail: 1/ The New Consumer Psychology Five years ago, customization was a luxury add-on. Today, it's becoming the baseline expectation. When I asked my teenage nephew why he refused a popular sneaker brand, his answer was telling: "If I'm wearing the exact same thing as everyone else, what's the point?" The data confirms it: > 60% of Millennials and Gen Z prefer customized products. > More surprisingly, they’re 4x more likely to recommend brands that offer customization. 2/ The Business Transformation The most fascinating insight I’ve discovered as an investor: Customization is creating an entirely new business model. Take Traya – they analyze your background, health, diet, and lifestyle through a 30-question diagnostic, then create regimens with 4x higher efficacy. The result? ₹7Cr → ₹300Cr in 2.5 years. Or Bombay Shirt Company – by letting customers design everything from the collar to the thread, they’ve achieved what seemed impossible: mass-produced customization at scale. 3/ The Economic Advantage When we analyze the unit economics, customized products are creating an unfair advantage: > Customer acquisition costs drop by 35% (word of mouth increases). > Return rates fall by 55% (customers keep what they helped design). My favorite examples: > Perfora’s name engraving on toothbrushes. > Mokobara’s luggage monograms (they started it). > Lenskart.com’s custom-fit frames. Yes, it adds cost and effort. But it makes you stop while you’re scrolling. And it makes the customer feel like the ONLY customer. That’s everything today. 😉 Which customized product experience has impressed you the most? #ConsumerTrends #Customization #Retail #D2C

Goodbye loyalty, Hello emotional connection. +81% of Gen Z and millennial consumers have switched brands in the past year. It doesn’t come from punch cards or points, it comes from connection. Gen Z isn’t interested in routine rewards or brand names passed down from previous generations. +22% of Gen Z beauty consumers consider themselves loyal to a single brand. This marks a clear shift away from traditional brand loyalty models. Instead, Gen Z responds to brands that make them feel seen, involved, and emotionally engaged. >>EXPERINCE is the new Loyalty currency<< Loyalty is no longer about repeat purchases, it’s about repeat emotional impact. Brands that offer exclusive events, immersive content, personalized interactions, and community-driven initiatives are building deeper bonds with Gen Z. In fact, these experience-based loyalty programs perform 2.5x better than traditional point-based systems. +87.5% of loyalty program owners plan to engage with customers in non-transactional ways in the next three years, Physical spaces offer a canvas for storytelling, connection, and shared experiences, turning foot traffic into fandom and in-store moments into long-term brand love. +Values over points: Gen Z shops from brands that reflect their beliefs. +Moments over merchandise: Memorable experiences drive loyalty more than discounts. +Emotion over habit: Loyalty now lives where storytelling and interaction meet. >>LUXURY through Experience<< For Gen Z, luxury is no longer defined by price tags or prestige, it’s defined by access, authenticity, and experience. Traditional symbols of luxury are being replaced by intimate, exclusive moments that feel personal and shareable. +62% of Gen Z consumers view luxury as encompassing the buying experience This generation wants luxury they can live, not just own. Brands that offer immersive, emotionally charged experiences are transforming retail into a stage for self-expression and storytelling, making luxury feel less like a transaction and more like a journey. +Limited-edition drop +Secret pop-up +behind-the-scenes invite Concluding: It's no longer about what you own, but what you experience. Traditional loyalty is fading, replaced by emotional connections forged through immersive retail, shared values, and memorable moments. To win this generation, brands must turn physical retail into a stage for storytelling and spark digital engagement that drives lasting impact and online sales. Find a my curated search of examples, and get inspired for your next hit. Featured Brands: Burberry Chanel Fendi Gentle Monster Gucci Moet & Chandon Louis Vuitton Prada Tiffany & Co #beautyprofessionals #luxuryprofessionals #marketingprofessionals #beautybusines #luxurybusiness

I've created 100s of SaaS landing pages that (1) rank in Google and (2) convert traffic into customers. And I'm now doing the same for my own SaaS, Kleo. Here's the exact landing page plan I'm following: 1. Hero section Company logo: Ensure branding is immediately visible. Headline: Benefit-driven headline that captures attention and clearly states the (compelling) value proposition. E.g. "Discover and create the best LinkedIn content" Subheadline: Supporting statement that adds further clarity to the headline. E.g. "Kleo is the free browser extension that helps you easily find inspiration and create content on LinkedIn." Primary CTA: Button that stands out and guides the user to the desired next step. E.g. "Install on Chrome" Social proof: Show that people like the reader are also using the product (and how many). E.g. "Loved by 27,000 LinkedIn users" (include visuals like user images or logos) Image or video: Add an image, video, or GIF that visually communicates the product in action, making it easy for users to understand how it works. 2. Benefits section Key benefits: Show the main benefits of the product and give a brief description of the features that achieve this. E.g. "Study any creator’s content. Zoom in on your favourite creators to get better insight into their content and standout posts." Supporting visuals: Include images to reinforce the benefits and showcase the product in action. 3. More social proof Testimonials: Include quotes from satisfied customers to increase authenticity. Trust signals: Add logos of well-known brands or individual users to further establish credibility. E.g. "Trusted by 1,000+ teams worldwide" 4. FAQ section Address the most frequently asked questions to overcome any objections. E.g. "Is Kleo detected by LinkedIn?" Use Google autosuggest, keyword research tools, and search modifiers to find SEO-focused questions to further optimise for your target keyword(s). E.g. "Why is Kleo the best LinkedIn content tool?" 5. Final call to action (CTA) Encourage users to take immediate action. E.g. "Start using Kleo for free" 6. Internal linking Links to related features: Provide links to other feature pages to keep users exploring. E.g. “See how you can preview posts with Kleo" Make sure to also link to the new landing page from other pages with optimised anchor text. 7. Mobile optimisation Ensure the landing page is fully optimised for mobile users with quick load times, easy navigation, and mobile-friendly CTAs. 8. Footer section Contact information: Include contact details like email, phone number, and address or a link to support. Legal information: Provide links to important pages such as Privacy Policy and Terms of Service. 9. Repeat for every feature We created 8 of these feature pages for a B2B SaaS company a few months ago. They now: - Rank for searches directly looking for their product - Get 20,000+ "warm" SEO traffic per month It really works.

🛍️ 𝗙𝗿𝗼𝗺 𝗦𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗟𝗲𝗮𝗽 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝗻𝘁𝗼 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲📈 #Socialmedia has transformed from a place for connection and content into a bustling digital #marketplace. This evolution has witnessed platforms like Facebook and Instagram integrating #shopping features, leading to a new shopping paradigm. 🌟 TikTok Shop - 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 TikTok, with its 1.67 billion active users, isn't just for dance challenges anymore. 😁 It's quickly becoming an #ecommerce giant. TikTok initially trialed Shopping with select Shopify merchants in US and UK, later expanding to Canada, but have since rolled it out on a broader scale. The feature's launch into e-commerce in the US was part of TikTok's strategic expansion, tapping into the booming #socialcommerce market projected to hit $67.32 billion in the U.S. in 2024. This past holiday season proved to be TikTok Shop’s first major test. According to TikTok, about 150,000 creators and sellers published shoppable videos or Live shopping streams during the #BlackFriday and #CyberMonday week. Furthermore, TikTok said over 5 million new customers made a purchase on TikTok Shop during that weekend — a result of 22.8 billion views across all shoppable livestreams and videos. 🌟How TikTok Shop Changes the Game: 🛍️ Integrated #ShoppingExperience: Users can browse and buy without leaving the app. Shopify integration means businesses can manage their TikTok campaigns alongside their e-commerce operations. 🔮 #PersonalizedDiscovery: The 'For You' page tailors product discovery to user preferences. 🎨 #CreativeFreedom: Brands can leverage unique, authentic content that resonates with the TikTok audience. 🌟Why This Evolution? 🔄 Consumer trends are shifting towards more #immersive and #interactive shopping experiences. 🎢 The seamless blend of entertainment and shopping caters to the desires of #GenZ and even #Millennials. 🔍 In the #fashion industry, several brands have effectively leveraged TikTok Shop to boost their online presence and sales. 🛍️ ASOS.com: Builds community with behind-the-scenes clips, fostering authenticity. 😂 Crocs: Embraces TikTok's humor with engaging, trendy content. 👖 #Levi’s: Balances trendy and educational content about denim and fashion history, adding a vintage brand feel. 🎥 ZARA SA: Attracts with visually captivating editing, showcasing stylish fashion. 👟 Nike: Strengthens community through interactive posts and interviews. 🏞️ The North Face: Shares adventure vlogs, aligning with their brand's adventurous spirit. 🛹 Vans, a VF Company: Connects with skateboarding culture, embodying youthfulness and boldness. ❓ 💬 Are you ready to tap into TikTok Shopping for your brand? Share your thoughts! #TikTokShopping #SocialCommerce #EcommerceStrategy #DigitalMarketing #RetailInnovation #FashionTech

Zomato applied "Cialdini’s Principle of Social Proof" in a subtle manner. How? I was browsing Starbucks' menu on Zomato when I noticed ✅ Java Chip Frappuccino is tagged as "Highly Reordered." It made my decision slightly easier. Zomato is now tagging food items on its menu interface with labels like: ↳“Highly Reordered” ↳“Less Ordered” These tags appear right below the item name. They convey social proof, a cognitive shortcut that tells you, “Others ordered this a lot, so it’s probably good.” It’s not just UI polish. It’s UX intelligence. Let's understand how. This feature is rooted in 𝐂𝐢𝐚𝐥𝐝𝐢𝐧𝐢’𝐬 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟, one of the most studied ideas in behavioral science. ❇️ “When people are uncertain, they look to others’ behavior to guide their own.” — Robert Cialdini, Influence: The Psychology of Persuasion In moments of cognitive load (like choosing between 17 types of coffee), simple nudges can greatly reduce decision fatigue. 🧪 𝐖𝐡𝐲 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬? 1️⃣ Reduces Friction 2️⃣ Builds Trust (It says, “Others tried and liked this.” That’s free validation ) 3️⃣ Drives Conversions 4️⃣ Reinforces Habit Loops: 5️⃣ Personalization Friendly 𝐖𝐡𝐲 𝐝𝐢𝐝 𝐈 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐝𝐞𝐬𝐢𝐠𝐧? ✅ Microcopy → “Highly reordered” is neutral, positive, and measurable. 👀 Placement →Just below the item name, close to a decision point. 🟢 Visual Cues → A clean icon (like a green reorder bar) adds visual validation. 🧭 Contextual Relevance → It appears correctly, in the moment of ordering. These are hallmarks of what Don Norman called “user-centered design.” You meet the user where they are, with just enough information to help without overwhelming them. Nice feature by Zomato :) #ProductDesign #BehavioralScience #UXDesign #Zomato #DesignPsychology #ProductThinking #SocialProof #UXStrategy #CognitiveBias #ProductManagement #ProductManager

Here’s something most retail brands are finally waking up to: What works at one store might totally flop just 10 km away. I’ve seen this first-hand. Back when I was at Reliance Retail, heading marketing for 170+ stores across 30 cities, we had a dedicated budget for local store marketing. But this wasn’t centrally planned. We encouraged local store teams to take the lead, to understand their micro-market and suggest activities that would grow awareness in their communities. From sponsoring local events, eye check up camps at housing societies & corporates, organising in-store promotions tied to local holidays or festivals, or even collaborating with nearby businesses for cross-promotions, we did everything to reach the people closest to us. Even when marketing our malls, we follow the same philosophy. Hyperlocal marketing helps us connect with our hyper-primary catchment—the people most likely to visit, shop, and return. And that lesson carries over just as powerfully to online retail today. Online retail is playing on the same turf now. D2C brands are using geotargeting campaigns, collaborating with local influencers, offering region-specific discounts, and running ads in local languages. In both worlds, today, physical and digital, local context wins attention. And often, loyalty too. Because today, success doesn’t come from being everywhere. It comes from being right where it matters most. Have you spotted a hyperlocal campaign that made you stop and take notice, online or offline? #marketing #retail #hyperlocal #branding

Imagine getting a burger from Burger King for 1 cent, but only on one condition: you need to go to McDonald's first. Sounds weird right? This was exactly the genius behind Burger King’s “Whopper Detour” campaign in December 2018. They wanted to drive app downloads and increase sales of its flagship product, the Whopper. But instead of a typical discount or promotion, they came up with this interesting idea. They used geofencing technology to detect when a customer was within 600 feet of a McDonald's. Once the customer reached near a McDonald’s, the app would direct users to the nearest Burger King to redeem the offer. The results were staggering: 📍 App downloads increased from 2 million to 6 million. 📍 300% increase in BK app sales during the 9-day promotion. 📍 200% sustained increase in app sales post-promotion. 📍 Highest foot traffic in 4.5 years. Why it worked: ↳ They leveraged curiosity and the allure of a great deal. ↳ They created a memorable, shareable experience. ↳ They drove app adoption. Sometimes, the most effective marketing strategies are those that dare to be different. By turning their biggest competitor's locations into their own promotional tools, Burger King created a campaign that was impossible to ignore. What unconventional marketing strategies have caught your attention recently? Let me know in the comments!

Interactive demos are still relatively new and haven't been widely adopted yet. Theoretically, showing your product and allowing website visitors to interact with it should increase conversion rates and speed up the sales process, right?   So in this report, we analyzed more than 2M website sessions to understand whether this hypothesis is valid. In short, yes it is. In Navattic's report, Natalie Marcotullio found that interactive demos can increase website conversion rates by 16%. Our dataset shows a slightly different picture—significantly better, in fact. We found out that: -Interactive demos increase the chance of generating MQLs by 63%. -If the website visitor engages with the interactive demo before submitting the demo form, we see a net 1.5x better MQL:SQL -Companies with interactive demos on their websites close deals 23% faster than those without. The link is in the comments