PPC Strategies for Product Debuts

Top Campaigns Per PPC Goal When it comes to Amazon PPC, choosing the right campaign type isn’t just about picking what’s popular—it's about aligning your campaign type with your specific advertising goal. Here’s a breakdown of the best campaign types for each goal ( based on my experience ) : 1. Product Launch During a product launch, your main goal should be to drive a high volume of relevant traffic to your listing while offering a competitive price that customers can’t resist. By following this strategy, you’ll not only improve your organic rankings but also ensure your product gets indexed for a wide range of relevant keywords. The campaign types I recommend are: - Sponsored Products - Keyword Targeting (Exact + Phrase for more control) - Sponsored Brands - Video - Keyword Targeting - Exact 2. Ranking Improvement If your goal is to rank higher for competitive keywords, Sponsored Products is your best bet. In most cases, I prefer single keyword Exact Match campaigns for more precise control over placement. The campaign type I recommend is: - Sponsored Products  - Keyword Targeting *Note: In most of the cases I prefer going with Single Keyword - Exact Campaigns, so I can control the placement. 3. Brand Awareness When building brand awareness, you want campaigns that capture attention and tell your brand's story. Sponsored Brand and Sponsored Display campaigns are perfect for this. Both of these campaign types allow you to add custom images and headline text as well, which are a great way of capturing attention and telling your brand’s story. With Sponsored Brands, you can showcase multiple products or direct traffic to your storefront, creating a cohesive brand experience. Sponsored Display, on the other hand, helps you reach customers both on and off Amazon, extending your brand's visibility beyond just search results. 4. Profitability If your focus is driving profitable sales, my honest opinion is that you can use any campaign type, as long as you optimize them regularly. However, there is one campaign type I would not recommend: Sponsored Display - CPM campaigns. With these, you pay for impressions, and the reporting is also based on impressions, which can make the numbers look better than they really are. 5. Customer Acquisition When acquiring new-to-brand customers, targeting matters more than campaign type. Focus on reaching new audiences, not loyal customers. The most efficient campaigns are those that explain why your product is the best choice—even before a customer clicks. Recommended Campaign Types: Sponsored Brand Headline Sponsored Brand Video Sponsored Display Image and Video with Competitor Targeting Each goal requires a different strategy, and the key to success is constant optimization. If you’d like to dive deeper into how I approach Amazon PPC, consider subscribing to my YouTube channel: https://lnkd.in/e_hEnY63 and don’t forget to follow me here on LinkedIn as well.

My friend launched his first Amazon product with a $50 daily budget and high hopes. Three weeks later, he'd spent $1,000 with zero sales to show for it. His product was stuck on page 8. No visibility. No momentum. No clue what went wrong. That's when I realized most new sellers approach product launches completely backwards. They optimize for profitability from day one instead of building momentum first. Here's what I learned about successful Amazon product launches: The first 30 days determine everything. Amazon's algorithm gives new products a "honeymoon period" to prove themselves. Miss this window, and you're fighting an uphill battle forever. The launch framework that actually works: - Start with discovery campaigns immediately - Three auto campaigns: Close Match, Substitutes, and Complements - Add manual campaigns with your core keywords across different match types - Include a small branded campaign to protect your product name searches - Optimize your listing foundation first - Your main image needs to communicate value instantly - Target at least 8-12 reviews before aggressive advertising - Without solid conversion fundamentals, you're just burning money - Prioritize volume over profit initially - The first 20-40 days should focus on sales velocity, not ACOS - Drive traffic aggressively to signal to Amazon that your product has demand - Profitability optimization comes after you've established ranking momentum - Monitor leading indicators obsessively - Keep click-through rates above 0.35% or your campaigns will lose steam - Move top-performing keywords into dedicated campaigns for better control - Adjust bids based on performance, not arbitrary percentages The budget strategy that prevents disasters: Set campaign budgets high to avoid running out of inventory. Control actual spend through strategic bidding rather than budget limits. This keeps your campaigns active throughout peak traffic hours. The insight that changes everything: Amazon rewards products that convert traffic into sales consistently. Your job during launch is proving that conversion ability to the algorithm. Once you've established that pattern, scaling becomes much easier. At GigaBrands.ai, we help Amazon brands navigate the critical launch phase that determines long-term success. What's been your experience with Amazon product launches? Did you prioritize volume or profitability first? Found this helpful? Subscribe to my newsletter through the link in my bio for more launch strategy insights. Comment 'GIGABRANDS GROWTH ENGINE' for a free audit of your current launch approach.

🚀 The Power of Product Targeting for Successful Launches 🚀 When launching a new product on Amazon, the strategy you choose can make or break your success. While keyword targeting often gets the spotlight, product targeting can be a game-changer, especially when it comes to maximizing profitability and ranking from the get-go. I've seen firsthand how product targeting outshines keyword targeting. In one of our product launches, keyword targeting fell flat, but product targeting thrived, delivering impressively low ACoS and boosting rankings right out of the gate. In another launch, we focused solely on product targeting with exact matches, and it was our best launch yet—profitable from day one! I highly recommend leveraging product targeting by bidding on your competitors. Manually pulling ASINs from your competitors gives you a strategic edge and allows for more hands-on involvement. Launches are critical moments, especially for new sellers, as they set the tone for how they perceive their Amazon business's success. For a successful launch, I aim for an ACoS of 100% or less within the first seven days. This early win is crucial for building momentum and confidence. So, don’t underestimate the power of product targeting in your launch strategy. It could be the key to your Amazon success! 🔑