Common Sales Trends That Affect Pricing Strategies

Trends I'm currently observing in B2B SaaS: 1. Everyone and their mother is rushing to get their product AI-powered. Or is it AI-solution? Or AI-platform? Pick your poison. 2. AI features often require changes in customer behavior to be fully effective. Self-serve experiences struggle to accommodate these shifts, making human involvement frequently necessary. Sales and Support teams - it is your time to shine! Is PLG dead then (again)? Nah. But it's not always the preferred path. 3. There’s little understanding of how much AI actually deteriorates margins because... AI is so expensive and SaaS businesses are not used to deal with such costly 'things'. Move over astronomical AWS bills; there's a new, costly AI kid in town. 4. Freemium and free trials are hard to justify with AI costs. Paid and credit card–required trials are making a big comeback. 5. As AI costs change, companies will need to adjust their pricing... a lot. Having a platform that allows pricing experimentation will be key to success. 6. Product teams will need to get hands-on in owning pricing models for their features. SaaS is no longer 80%-margin candyland. Product teams will need to control costs and play a much more active role in pricing and packaging. 7. The rush to AI means many products will offer overlapping features, making it difficult to stand out. PMM-I feel your pain already... 8. Too many products are rushing to ride the AI wave by acting as simple ChatGPT wrappers with no proprietary functionality. This positions OpenAI (and others) to use these products as proof of concept, allowing them to observe user behavior (while getting paid!). Eventually, they can build competing functionality themselves and shut off API access whenever they choose. OpenAI giveth, and it can taketh away. 9. AI definitely feels reminiscent of the dot-com boom: exciting, but inevitably likely heading for a crash. #b2b #ai

Uncomfortable Truth for Pricing Strategy: Customer value isn't guesswork. Think pricing is all about costs? Think again. Online value research reveals what customers truly value and are willing to pay for. Here's what happens when companies embrace value-based pricing: → True Value Discovery A vending machine company discovered untapped value in their premium service and better-quality product. Result? $40M additional annual revenue with no loss in sales. → Customer Understanding One dashcam manufacturer found that women had completely different value drivers than men and were willing to pay 25-30% more. Understanding this doubled their projected sales. → Market Segmentation By matching prices to different market segments' willingness to pay, a corporate training provider drove 40% revenue growth. → Consistent Results Our client successes show the power of value-based pricing: - SaaS company raised prices 41% without losing customers - Streaming service doubled revenue through strategic pricing - Industrial components manufacturer grew sales 20% while raising prices 15% The truth? When you understand true customer value, pricing becomes your most powerful growth lever. Are you ready to let data drive your pricing decisions? #PricingStrategy #BusinessGrowth #ValueBasedPricing

If you’re not tracking real-time pricing signals, you’re making blind decisions in a volatile market. Let me explain. 👇 Tariffs, supply chain shifts, and aggressive discounting are creating pricing chaos across durable goods. The brands that win won’t be the ones reacting last…  They’ll be the ones anticipating where the market is moving before their competitors do. With Competitive Pricing Intelligence, you can: ✔ Monitor same-day price shifts in key product categories to get ahead of sudden increases. ✔ Track competitor promotions to see who’s absorbing costs vs. protecting margins. ✔ Identify SKU-level price discrepancies across retailers to optimize your pricing strategy. ✔ Adjust regional pricing and inventory placement to maximize profitability. ✔ Understand consumer price elasticity to know how much room you really have to adjust. If your competitors are adjusting prices and you don’t know why, you’re already behind. Read the full report to see how leading brands are staying ahead: https://lnkd.in/eStrM9NH #PricingStrategy #CompetitiveIntelligence #MarketData #RetailAI