Training Delivery Through Webinars

Think about the last presentation you sat through. Do you remember anything from it? Probably not. Most presentations fail because they are: ❌ Overloaded with bullet points ❌ Devoid of emotion ❌ Data dumps with no clear story The good news? You can make your presentation unforgettable with these 7 simple shifts: 1. Start with a Hook, Not an Intro Most presenters begin with "I'm excited to be here today..." and lose the audience immediately. Fix: Grab attention from the start. Example: “Your company is losing $10M a year—and you don’t even know why.” 2. Tell a Story, Not Just Data People remember stories, not statistics. Instead of listing facts, wrap them in a compelling narrative. Fix: Use the “Problem → Struggle → Solution” technique. Example: "Before using our system, Sarah’s team spent 3 hours a day on reports. She tried different tools, but nothing worked—until she found our solution. Now? Just 15 minutes a day." 3. Use Contrast & Surprise The brain is wired for novelty. If your presentation sounds predictable, people will tune out. Fix: Vary your tone, pace, and visuals. Drop in an unexpected question, statistic, or pause to keep them engaged. 4. Say Less, Mean More Too much information overloads the audience. They’ll remember nothing. Fix: Cut the fluff. Stick to one core message per slide, per section, per speech. 5. Make It Visual Bullet points don’t inspire. Images and metaphors do. Fix: Instead of saying “Our product is faster,” show a race car next to a bicycle. 6. End with a Bang, Not a Fizzle Most presentations end with “Thank you” and no real impact. Fix: Leave them with one key idea and a clear next step. Example: “If you only take away one thing today, let it be this…” 7. Master the Pause Most speakers talk too fast and leave no room for ideas to sink in. Fix: Silence is power. Pause after key points to let them land. 💡 A great presentation isn’t about information—it’s about transformation. Make your next one impossible to forget. What’s the most memorable presentation you’ve ever seen? Drop a comment below! ⬇

“Drop your location in the chat” is not how you create engagement in your webinars. Asking where everyone’s dialling in from doesn’t build connection. It doesn’t help your audience get into the right headspace. And unless you’re running a travel meetup, it’s just not relevant to your webinars. What you ask in the first 30 seconds of a webinar sets the tone. So ask something that: - helps people focus. - helps you understand who’s in the room. - opens up the topic. Here are 12 options you can borrow instead. 1/ “One emoji to describe how your relationship with [topic] is going.” 2/ “Which best describes you: 1) Curious but new, 2) Been trying for a while, 3) Already crushing it?” 3/ “Finish this sentence: I’m here today because…” 4/ “What’s one thing you’ve tried already that didn’t work?” 5/ “Quick room check: Are you here to learn, get unstuck, or see how others approach this?” 6/ “On a scale of 1–5, how confident do you feel about [topic] right now?” 7/ “One word to describe how your week is going. I’ll go first… Your turn.” 8/ “Finish this sentence in the chat: I’d consider this session a win if…” 9/ “Pop a ✋ in the chat if this is your first training on this topic. 🙋 if you’ve been down this road before.” 10/ “Be honest… how many tabs do you have open right now?” 11/ “I’m curious… what’s one thing you’ve Googled / asked ChatGPT recently about this topic?” 12/ “Which one feels most true today: 1) I’m winging it. 2) I’m overthinking it. 3) I’m just here for moral support.” These will give you better energy, better chat replies, and better insight - a TIIIINNNNY fix that makes a big difference. Reshare ♻ to help others do better webinars. PS: I share daily webinars, marketing and AI tips at Jakub Michalski

I've attended 6 webinars/virtual events in the last 2 weeks. These have been hosted by very small teams/early-stage startups to billion $ companies whose brand names are synonymous with B2B SaaS. A few things I see across these events that are problematic: - Not enough context was given before the event - beyond the title and speakers, I don't know what to expect from a flow of the session perspective. - I have the event on my calendar but the pre-event reminder email frequency is super low. My recommendation is to use the 7-1-4-1 approach. 7 days out, 1 day out, 4 hours out and 1 hour out. Build excitement and drop hints on discussion points, value to the audience and who is attending in these emails. - Speaker and host energy - this is a big one. If the people on stage aren't excited about being there, your audience isn't going to be either. One Slack DM, one WhatsApp notification or an email and you've lost their attention. You need to think of your event as a captivating show on your favourite OTT. They need to be gripped as a result of your energy and the value you are bringing to the event. - Engage outside of the stage - Whether it's summarizing points from the stage to replying to chat or sharing resources in real-time. The chat better be active AF. - Always start with housekeeping - Run through the agenda and flow, and let people know about the assets they can expect, and what will they be able to learn and apply after. Getting them there IS NOT ENOUGH! - Post-event follow-up - every single event host sent out a follow-up email but only with the recording link. You need to share key takeaways, the assets and resources shared during the event and give them something they can engage with further. One and done is not going to drive your results here. What did you think of these observations? Is there something else you feel virtual events for marketers should have? Let me know in the chat. This is a topic close to my heart! LFG! #virtualevents #webinars #marketing

In October 2021, we generated 250 sales leads in 2 hours without coding, AI, or sales expertise, and we have never looked back. Here's exactly how we’ve used webinars to generate $3M+ in pipeline since launching our company. A week after launching Chezie's ERG platform in August 2021, we hosted a simple webinar that changed everything. The idea came when we noticed most ERG content online was outdated (think black-and-white websites from 2014; it was dark out there). We saw an opportunity. Here’s our process: 1. Find your topic     Look for LinkedIn conversations in your niche. Use tools like Perplexity to research what people are actively searching for.     2. Get the right host     We reached out to my friend Morgan Matthews (she/her), who was working as a DEI Manager at Peloton at the time. Your host should either have a strong following, work at a notable company, or ideally both.      The more notable your speaker, the easier it is to drive signups.      3. Structure your event     We titled ours "From Intent to Impact: How to Get the Most Out of Your ERGs." Morgan gave a 45-minute presentation and left 15 mins for Q&A.      Keep it simple – a fireside chat format lets your host prepare answers in advance.     4. Capture leads strategically     Have attendees share key info during registration (company size, current solutions, etc.). This helps you qualify leads before the event.     5. Execute and follow up       Some tips for a smooth event:       • Host on Zoom (everyone’s familiar with it by now)   • Pay attention to which participants are most engaged   • Share recordings after via email to warm the inbox   • Focus follow-up on qualified leads      Fast-forward to today: We've hosted 60+ events and turned webinars into our #1 go-to-market channel, even as we've expanded to other strategies. If you have questions about the process, qualifying leads, or anything else around webinars as a GTM motion, comment below; I’m happy to help! 👇🏾

I have a confession to make. I have been guilty of putting people to sleep during my presentations. Unfortunately, not once, but many times. I could blame it on the complexities of tech topics or the dryness of the subject. I could always console myself by saying that at least it's not as sleep-inducing as financial presentations (sorry, my friends in Finance). Deep down, though, I knew that even the most complicated and dry topics could come alive. As with anything, it's a skill and can be improved upon. Thus, I turned to my friend Christopher Chin, Communication Coach for Tech Professionals, for some much-needed advice. He shared these 5 presentation tips guaranteed to leave a lasting impression: 1/ Speak to Their Needs, Not Your Wants Don’t just say what you like talking about or what your audience wants to hear. Say what your audience needs to hear based on their current priorities and pain points: that sets your presentation up to be maximally engaging 2/ Slides Support, You Lead Slides are not the presentation. You are the presentation. Your slides should support your story and act as visual reinforcement rather than as the main star of the show.  Consider holding off on making slides until you have your story clear. That way, you don’t end up making more slides than you need or making slides more verbose than you need 3/ Start with a Bang, Not a Whisper The beginning of a presentation is one of the most nerve-wracking parts for you as the speaker and one of the most attention-critical parts for your audience. If you don’t nail the beginning, there’s a good chance you lose the majority of people. Consider starting with something that intrigues your audience, surprises them, concerns them, or makes them want to learn more. 4/ Think Conversation, Not Presentation One-way presentations where the speaker just talks “at” the audience lead to dips in attention and poorer reception of the material. Consider integrating interactive elements like polls and Q&A throughout a presentation (rather than just at the very end) to make it feel more like a conversation. 5/ Finish Strong with a Clear CTA We go through all the effort of preparing, creating, and delivering a presentation to cause some change in behavior. End with a powerful call to action that reminds your audience why they were in attendance and what they should do as soon as they leave the room. By integrating these, you won't just present; you'll captivate. Say goodbye to snoozing attendees and hello to a gripped audience. 😴 Repost if you've ever accidentally put someone to sleep with a presentation. We've all been there!

How I get a 44% attendance rate on our webinars. This reigns true from SMB to Enterprise. Here are 4 reasons why. 1. The Three T's It stands for timing, topic, and talent. When you do a webinar, you need to nail all three. For example, I know that in February, a topic around prospecting with proven outbound SMEs in the space will generate a ton of traffic. The reason is that people want a big fat pipeline to start the year, and this is the best way to do it. 2. Person Led Invite When most people get invited to a webinar, it's in the brand's voice. • Faceless invite, so no personal connection • Looks like every other webinar invite • Easier to delete The invite to our shows come personally from my voice. It makes it feel like an exclusive Invite instead of another brand email. This has increased the registration rate, and the attendance rate is higher because it's more personal. 3. Conversation rather than presentation We have re-occurring guests, so people know we don't do death by PowerPoint. People want to feel like they are a part of the conversation instead of being talked to. • Be VERY tactical • Little to no high-level talk • Keep the webinar to 3-6 slides For our sales audience, we identified that the more tactical, the better. 4. Engaging Host The host will make or break your webinar. Being a great host is about involving the audience and keeping them engaged. • Call out great questions that people ask • Highlight a comment from the audience • Ask questions about what's happening in their world More people will show up when they talk about your shows being interactive because they feel they are being heard. P.S. Which one stood out to you?

Part 2/3: Deepening Engagement in Virtual Workshops As I've navigated through numerous virtual workshops, I've discovered more strategies that deepen engagement and make every session more impactful. Sharing my journey and learning with you, here are additional insights I've found invaluable: 1. Personalize your approach: I've learned the importance of tailoring the content to the audience. This allows me to customize examples and case studies to better resonate with their experiences and challenges. 2. Use engaging visuals and interactive tools: I've incorporated more visual aids and interactive elements like polls, quizzes, and breakout rooms. These tools not only break up the monotony but also encourage participation. It's amazing how a simple poll can invigorate a session and provide instant feedback. 3. Follow-up is key: I make it a habit to send out a summary email after each workshop. This email includes key takeaways, answers to any unanswered questions, and additional resources. It's a small effort on my part, but it goes a long way in reinforcing the learning and showing participants that I value their engagement and growth. 4. Share your journey: I've found that sharing my own learning journey, mistakes included, makes me more relatable and builds a stronger connection with the audience. It demystifies the learning process and encourages participants to embrace their own growth paths with more confidence. I'm curious to know, how do you adapt your sessions to keep participants engaged and ensure they're not just passive listeners? Stay tuned for Part 3, where I'll share some final thoughts and tips on mastering virtual workshops.

Here’s how I turn one keynote talk into infinite customized talks. It all starts with this: I built my talk modularly. For context: I speak to many different audiences, who have many different needs. Making a new talk for everyone is impossible — but I want to serve every client uniquely. A modular structure fixes that. The intro and outro are the same (and I improvise personalization for each audience). Then the meat of the talk is built on modules. Each module is about 7-12 minutes long. I start each with a big idea, then tell a compelling story to illustrate it, then offer a takeaway and exercise. Over time, I add, refine, and retire modules. I have five active ones now, and maybe 10 that I've retired. When I’m hired to speak, I do an intro call with the client to learn about the audience, their needs, and their interests. Based on that, as well as how much time I have on stage (30 minutes? 45? 60?), I assemble the talk. Maybe I’ll use the intro, plus modules 1, 2, 4, and 5, and then the outro — and no Q&A. Maybe I’ll use the intro, plus modules 2, 3, and 4, and then the outro — and 15 min of Q&A. Or whatever. A talk easily snaps into place. In my notes, I also give myself suggestions of how each module connects to a certain audience need. For example: If they’re going through X, then I can relate that to a point I make in Module 2. As a result, I have one talk that can be used and delivered in infinite ways — giving me more opportunities to work with clients, but with a lot less work. Want to be more strategic about YOUR work? My newsletter can help — subscribe for free at jasonfeifer.com/newsletter (Or want to explore my speaking at your event? Info at jasonfeifer.com/speaking)

Siddharth reached out to me with a peculiar challenge: 👉“People join my webinars... but they don’t stay till the end.” He had recently started hosting online sessions - but found it tough to hold his audience’s attention. When I watched his recordings, a few things stood out: 🔹 Monotonous voice 🔹 Lack of facial expressions 🔹 Poor posture 🔹 Struggles with storytelling 🔹 Difficulty answering on-the-spot questions Like many introverted professionals from a technical background, Siddharth was more comfortable behind the screen than in front of an audience. But he was committed to changing that. We rolled up our sleeves and got to work. I attended his webinars, watched his videos, and created personalized practice sessions. We worked on: ✅ Crafting relatable narratives using his tech expertise ✅ Adding vocal variety and expression ✅ Strengthening his body language and posture ✅ Handling Q&A with confidence ✅ Delivering content that resonates - not just informs In just 3 months, a lot changed! 🎯 His confidence grew. 🎯 He started speaking with energy and passion. 🎯 His audience started staying till the end. Was it easy? Not at all! But his consistency, openness to feedback, and willingness to step out of his comfort zone made all the difference. If you're someone who’s great at what you do - but struggle to express it clearly and confidently - know that transformation is possible. You don’t need to be born a speaker. You just need to learn how to connect. #PublicSpeaking #PresentationSkills #Communication

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐑𝐞𝐦𝐨𝐭𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐬? I recently transformed a recent live webinar approach, moving away from traditional scripting to create a more organic and engaging experience. How it worked that day: 💡Screen Recording Demos: I pre-recorded demo segments, allowing me to focus on visuals and explain them naturally during the live session. 💡Engagement Strategies: I used a digital transformation assessment toolkit to interact with the audience. It was successful! 44 participants scanned it, and 8 even clicked submit—better than expected. 💡Immersive Experience: To gauge audience engagement, I walked through the toolkit via screen recording, simulating the user experience. This helped me understand the time spent on each section and adjust accordingly. My Key Takeaways: 1. Interactive Tools Matter: Incorporating interactive elements can significantly boost audience participation. 2. Adaptability is Power: Being flexible and spontaneous can lead to a more engaging and effective presentation. When was the last time you were involved in a webinar? Was it pre-recorded or live?