Selecting the Right Email Platform

After researching multiple email platforms as a Creator, I've narrowed down the 3 non-negotiables that actually matter for growing a business through content. #1 Social-to-Email Integration (manychat): Your email platform needs to connect seamlessly with tools like ManyChat so data from your DMs automatically flows into your email list. Since doing this I've more than doubled my list. #2 Clear Analytics: Bringing your audience off social media to email only works if you can actually understand what's resonating. If your analytics dashboard is hard to understand, you won't make strategic decisions fast enough to scale. #3 Design!!! This has been my biggest struggle. Most platforms look generic or require coding for custom designs. Finding a drag-and-drop builder with proper branding capabilities makes me happy to create newsletter that feel branded to me. Also, Flodesk checks all the boxes here. If you're building your business through content, actually owning your audience via your email list should be your top priority!

Best Transactional & Marketing Automation Email Tools for SaaS Startups (2025 Edition) Launching a SaaS startup? Choosing the right email platform is crucial for onboarding, engagement, and growth. Here’s a quick, practical guide to the best transactional and marketing automation email tools—highlighting the free options too for bootstrapped founders like me! 😁 When I helped a SaaS healthcare startup, we used Postmark for transactional emails (password resets, confirmations) and Mailchimp for marketing. This let us: - Ensure critical emails always landed in inboxes - Build and test marketing campaigns for free - Upgrade only when our user base grew Actionable Steps for Your Startup - Start with free tiers: Try Loops or Resend for transactional emails, and Intuit Mailchimp or Brevo for marketing. - Assess your needs: If you want a single tool for both, Loops.so is a strong SaaS-focused option. - Test deliverability: Send test emails to yourself and teammates on Gmail/Outlook. - Plan for growth: Choose a platform that scales with your user base and offers easy upgrades. Remember, the right email tool can make or break your SaaS onboarding and growth. Start with free plans, test thoroughly, and only pay when you’re ready to scale. What’s your go-to email tool for SaaS? #SaaS #EmailMarketing #StartupTools #TransactionalEmail #MarketingAutomation

I’ve spent $2,238.00 on newsletter software in 12 months. Struggling to build a newsletter? Here's my advice: 1. Website or No-Website? Do I want the newsletter: On my own site? On someone else’s? Substack & Medium are ways to build subscribers / followers quickly. But you can’t host them on your own site. If you don’t have a website (or don’t want one) that’s fine. If you do (or want one): - Kit has powerful automations + creator blog (but no site) - Kajabi is a website builder, and newsletter platform - Beehiiv is a newsletter platform + simple site - HubSpot is an all-in-one (better for B2B) Don’t need your newsletter to be a website blog? Any will do… I’ve used Mailchimp, Mailerlite, etc. 2. Growth Hacking Most platforms have referral networks or recommendations. - Kit - Beehiiv - Substack To name a few → Kajabi does not (one of the reasons I’ve moved away from it) Another way to capture e-mails is with ‘lead magnets’. Kit is the best for creating landing pages. Kajabi also lets you create landing pages. Right now I use: HubSpot for my website + landing pages Beehiiv subscribe forms embedded on Hubspot 3. Automation If you don’t need any automation, any platform will do. If you want to: - Drip feed e-mails - Offer products / product bumps Kajabi and ConvertKit are best for automations. (they’re the best for selling digital products too). Beehiiv has automations… But the only paid product is a paid newsletter. For me, I create gated payment links on HubSpot. TL;DR The most complete platform is Kit The best newsletter platform is Beehiiv I use HubSpot + Beehiiv. This gives me better landing pages than Kit. (my website is hosted on HubSpot) And a best in class newsletter platform. But remember: All of them send emails. It's easy to move between platforms. So pick one and make a start. — Enjoyed this? Save and Share 💾♻️ And for more like this, go here -> Adam Shilton -> And hit the bell 🔔

Can the Platform Grow as You Do? Dreaming of business growth? Make sure your email marketing platform can dream big with you. If you're just starting out with little to no subscribers, you can start on a free or low-level platform. Once you start to grow - then it may be time to investigate other options. As your business evolves, so too should your email marketing platform. A tool that scales will support you through list growth, increasingly complex campaigns, and more sophisticated segmentation needs. Consider not just what you need today but what you might require in the future. Will the platform support increased volumes without a dip in performance or a significant cost increase? Here are some things to consider: - List Size Flexibility: Handles growing subscriber counts without performance hitches. - Advanced Automation and Segmentation: Supports more complex, dynamic marketing strategies. - Multi-user Access: Allows more team members to collaborate as your marketing department grows. A scalable email marketing platform is crucial for growing businesses. It should grow with you as your audience and team expand, without unnecessary complexity or cost. Are you just getting started? Or how has your current platform handled growth? -------- 👀 Follow my week-long series on selecting an email marketing platform 🔔 I post at 7am ET ♻️ Repost if you found this useful 📃Questions about your email? DM me to chat.