Online Course Content Creation

Nothing is worse than spending months on an online course that no one wants. When I start planning a new online, I follow these 9 steps closely: -Pinpoint the problem my course solves -Find a streamlined, replicable solution to solve that problem -Figure out who could use that solution -Get clear on this person’s current roadblocks -compare other solutions similar to mine -Find holes and gaps in those solutions -Map out a path to help my person reach the solution -Make sure my solution fills those gaps and holes -Integrate my unique point of view that gets rid of my person's roadblocks   Why these 9 steps? + Making sure I'm clear on who my audience is and why they need my course + Making sure my course stands out from the crowd + Making sure this course idea is actually something people will pay for   Here’s what I’ll do next 👇 ✅ Sell and deliver a Pilot (live) version of my course ✅Get as much feedback as possible ✅ Improve and refine my solution ✅Launch a proven (and evergreen) version The most important step before launching (or spending tons of time) on a new course 👇 ALWAYS validate before you go all in with the course creation process. P.S. What’s your #1 most critical step before launching a new course or training program?

When I launched my first online course, I had no idea it would bring in over $328,000 and help 244 students. Here’s what I wish I knew when I started—and what could save you years of frustration.” 1️⃣ Build your audience early. Don’t wait until launch to find your audience. Start sharing valuable content now. Find one discovery platform (your content found through search) and invite your most loyal fans to an email list. That way, you go from rented to owned real estate. Connect with people who would benefit from your course. When the time comes to launch, you’ll already have a community ready to support you. 2️⃣ Focus on what you already know and love to teach for 10+ years. Your course should reflect your lived and learned expertise. Selling in a niche where you’ve already built trust is easier. Stick with what you know and love—it’ll make your journey smoother and more impactful. And it will cause your hard efforts to compound. 3️⃣ Start small and build slowly. It’s tempting to think big: retreats, books, memberships... But putting all that pressure on yourself (and your course) isn’t sustainable. Start with one great course. Build out getting students to it for 3 years (I learn toward email courses or webinars). Add other offerings later, one step at a time. Often a recurring offer after is all you need. 4️⃣ Share your lived experience. Your story is what sets your course apart. AI can replicate knowledge, but not your unique journey. Share the challenges, wins, and insights that only you can offer. That’s what builds trust—and makes your course unforgettable. It's why I built a podcasting course (I was actively building and growing mine, which gave me lots of content ideas). 5️⃣ Don’t let tech overwhelm you. Start simple. A $60 mic, decent lighting (or a well-lit room), and tools Kartra (visit sellingthecouch.com/kartra for a free 30 day trial; what we use) Focus on creating value, not on having the fanciest setup. The bonus part? Your students will cheer your evolution as you improve your setup. 6️⃣ Validation is non-negotiable. Got a course idea? That’s awesome. But don’t spend weeks creating it before testing it. Validate your idea first—run a poll, host a webinar, and offer paid 1 to 1 consults. Pro tip: I have a free 7-day email course to help with this 👉 https://lnkd.in/eraXHHHS. 7️⃣ Your course doesn’t have to be perfect. Perfectionism is fear in disguise. Your students don’t need flawless—they need you. The honest truth? 20-30% of your course journey will always be in flux. Instead, start small, launch to a small group of 3-5, and improve as you go. Done > Perfect. P.S. If you enjoyed this thread, please share to support another course creator. ♻️ 🙂

𝐂𝐨𝐮𝐫𝐬𝐞 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲: 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐦𝐢𝐬𝐞𝐝 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 Clarity on the promised transformation (or learning objectives) is crucial when creating a video course to avoid making it just a bunch of videos to watch. Each video should build the skills required to achieve the desired outcome. I like to focus on what I want my viewers to be able to DO after the program. Then, I design a series of videos that walk viewers through how to do it. Each video builds on the previous one, and at the end, learners should be able to do it on their own. Let’s explore why this clarity is essential for both creators and learners. 𝐅𝐨𝐫 𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬: 1️⃣ 𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫 𝐆𝐨𝐚𝐥𝐬: A well-defined transformation helps you stay focused, ensuring your content aligns with your intended outcomes. 2️⃣ 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Knowing the end goal allows you to create more targeted, relevant material, making the production process smoother. Avoid extraneous content. 3️⃣ 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Clear transformations make it easier to communicate in your marketing efforts, so you attract the right audience and boost enrollment. 𝐅𝐨𝐫 𝐋𝐞𝐚𝐫𝐧𝐞𝐫𝐬: 1️⃣ 𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Learners are more likely to stay engaged when they know exactly what they'll achieve upon completion. Clear transformations guide your audience on what to expect, keeping them motivated and committed to the course. 2️⃣ 𝐁𝐮𝐢𝐥𝐝 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲: A specific promise builds credibility. Learners need to trust that your course will deliver real value. When your promise is clear, they feel confident investing their time and money, knowing they'll achieve the promised outcome. 3️⃣ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: A well-defined transformation ensures your content is aligned with your learners' goals. This alignment leads to a more focused and effective learning experience, driving better results and higher satisfaction. Remember, clarity isn’t just a nice-to-have—it’s essential. Define the transformation and deliver on the promise. Your learners will thank you for it.

Why do 92% of online courses fail to help people learn? 🎯 They are missing these three elements. (Course creation 101) Over the past 10 years, I've transformed dozens of courses from mediocre to magnificent. Here are the 3 proven techniques I use every time: 1: Outcome Focus How it works: → Define a clear destination for your students → Map out the transformation journey → Build content that drives toward that goal Most courses put content first. This simple technique ensures you put your students' needs first. 2: Minimum Required Information (MRI) How it works: → List essential knowledge points → Eliminate unnecessary content → Prevent cognitive overload Too many courses overload participants with information. This approach streamlines your program, making it easier to implement. 3: Step-by-Step Process How it works: → Break down complex concepts → Create detailed action steps → Refine until students succeed Don't make them figure out HOW to do something. Giving steps transforms theory into practical results. Whether you're creating an online course, workshop, or coaching program, these principles will help your students achieve remarkable results. Want to learn more about creating successful courses? Click "visit my newsletter" just under my name.