Writing Engaging Content for Podcasts

Most B2B podcast intros suck. Mine did too, until… I started scripting them. If you want a strong hook for the opening moments of your podcast, you need to script it. But, how can you do that without looking like you’re reading? I’d tried reading off notes, and then just adding jump cuts, but it wasn’t as smooth. I tried reading off a script in Google Docs, but it was awkward as my eye contact went back and forth, plus scrolling with my mouse was distracting while I tried to focus on my delivery. Then I started using an online teleprompter tool called Speakflow. Here’s my workflow now: 1) When I finish recording with my guest, I write my intro script in a simple Google Doc. PRO TIP: I find this is easiest when I actually remember to block time for this scriptwriting *right after* recording the interview–when the conversation is fresh in my mind. 2) I copy my script into Speakflow. 3) I hit RECORD & start delivering my intro, and this is my absolute favorite part of Speakflow… Unlike other teleprompter options, it has this scrolling mode called Flow where I don’t have to struggle to get just the right speed–and get all outta sorts if I speed up or slow down during my delivery. Speakflow’s AI listens for the words you speak, matches them to the words in your script, and scrolls at the exact pace you’re speaking–in real-time. 🤯 🤯 🤯 So, if you host a podcast, I highly recommend you check out Speakflow. They’ve got a solid free plan you can use for this exact same workflow. Also, on the content of my intros (that hopefully suck a little less now 😅)… You can see ( or hear) how I structure these new intros on recent episodes of Agency Life by Teamwork.com, but here’s the typical template: - Opening hook meant to open a curiosity loop, often an intriguing question - Context for the conversation & the credentials of the guest (what they share & why you should listen) - 3-4 key takeaways to sign post to important points in the episode - And finally I cut from my intro right to the guest’s first answer to give it that “joining a conversation already in progress” sorta feel. What’s 1 podcast you follow that does a fantastic job with their episode intros? #B2B #marketing #video #podcasting #howtopodcast

This is how I've helped big brands launch podcasts that currently have 10 million+ subs without a celebrity host. Creators think they only need star power in the long run, but my framework works without it. In reality, your host needs one core trait, and it's not followers, a big budget, or virality. The best hosts aren't the most agreeable or the most knowledgeable. They're just the most curious. Look at successful business podcasts: Ranveer Allahbadia:  Questions conventional wisdom in every BeerBiceps Media World Private Limited episode. Raj Shamani:  Figuring Out on YouTube challenges guests to share their real entrepreneurship struggles. Here's the framework learned from then and used: 1. Start with the listener journey Map out their current beliefs, fears, and aspirations. Your content should bridge this gap. 2. Design your conversation arc The opening should challenge a common assumption. The middle must explore unexpected angles and then land on actionable insights. 3. Host selection strategy We didn't chase industry experts but instead found someone who: - Asks questions like a 5-year-old - Highlights all the inconsistencies - Steers away from obvious questions 4. Production Approach We recorded 3 episodes before launching only to - Get feedback from target listeners - Iterate on format and flow That's how we created a podcast that isn't about the host or the guest. It's about creating intriguing moments to keep listeners entertained. But most branded podcasts fail because They're platforms instead of solutions. Focus on serving your audience, not showing your expertise. So, what's your favorite podcast and why? #podcast #marketing #influencer #brandbuilding

Did you know that from one recorded podcast episode you can have enough content to last you for weeks? Every month, I make it a point to block out two to three full days that are dedicated solely to content creation, and today happened to be that day for me! I headed over to the Poddster studios in Dubai (two weeks ago I was in the studios in London), where we had a fantastic recording session. We recorded three incredible podcast interviews and produced about 10 different intros and outros. 🎧✨ I am all about batching and repurposing content for Female Fusion Network. Now, you might be wondering, "What exactly is batching content?" It's simple! Batching involves setting aside dedicated time in your busy schedule to create content for your business, whether it's for a week, a couple of weeks, or even a month or more. The frequency depends on your business needs and how often you want to connect with your audience. In my case, the goal is to deliver fresh and engaging content every single day because, as they say, "Go big or go home," right? 😉 Consistent and captivating content delivery hard work, but it's really important for building yours and your company's reputation. Now trust me, I'm not perfect, and I do miss days from time to time. But it's important to be as consistent as possible in your content. So batching content is one thing, it's the repurposing of content that is so useful too. So one recorded podcast episode will give us content for weeks that we can share across our platforms. You can batch content for any platform you use, whether it's for social media, your podcast, blog, YouTube channel, or any other favourites you have. For instance, from today's recording session alone, we have content that will fuel our platforms for the next 3-4 weeks. We're all about repurposing! 🔄 So, from a single podcast recording session, here's what we can create: 🎙️ Podcast episodes in audio and video formats (these go across all of the main platforms, plus YouTube) 🎥 Several engaging Reels (and we might re-edit these over the next 3-6 months to create even more content) 📸 A series of Stories 📹 Lots of YouTube shorts ✨ Inspiring quotes from guests or from me for social media posts 🎨 Audiogram images for sharing the podcast highlights 💌 An email to announce new podcast episodes 📝 A blog post, which we often repurpose on LinkedIn as a newsletter with a few tailored touches We also create assets to give to our guests and they'll also amplify the Female Fusion message as well. Do you batch and repurpose your content? What are your favourite techniques for this? #ContentCreation #BatchingContent #PodcastStrategy #FemaleEntrepreneurs

An undervalued strategy when hosting interview podcasts: writing a banger of an intro for your guest. Have you ever been in a boardroom style meeting and asked to introduce yourself? And to tell everyone a "fun fact" about yourself? (*shivers*). Asking a guest to explain who they are and what they do is unlikely to kick off your chat with the good vibes you need to get the best out of them. You're asking them to recall key headlines, promote themselves and be creative all before they've settled into being recorded. Unless they're briliantly media trained - this won't feel great for them. Instead, ask them to send you their bio or headlines prior. Check out their website, their LinkedIn, other interviews and pull together an opening that captures who they are and what they do. This not only profiles them effectively in the mind of the listener, it shows the guest you care enough about them to be well researched and present them positively. Your guests are the content, and they deserve all of your respect - a little extra work goes a long way. I have a 100% strike rate on good feels and feedback from the intro's I write for my guests - which I love - but the best part is they're then positioned to give an excellent interview, which is what the listeners deserve. Every part of your podcast is an opportunity for a considered strategy.

“Help, our CEO wants to increase the reach of our podcast dramatically, but nothing seems to work,” shared a frustrated CMO from a $250mil tech company. We’ve all been there. A senior exec stumbles across a podcast success story—usually one with a massive consumer audience—and suddenly expects your niche B2B show to take off like SmartLess. That’s not how this works. But don’t worry, this post isn’t a rant. It’s a roadmap. Here are 8 ways to increase the reach (and value) of your podcast—without selling your soul or sacrificing quality: [For a more complete list, visit RenegadeMarketing.com/blog] 1. Nail the Content First. This should go without saying, but far too many shows overlook the fundamentals. Prioritize clear audio, sharp editing, and relevant topics. If you don’t have something unique or genuinely helpful to say, no amplification trick will save you. 2. Define the Right Audience. Success isn’t about volume—it’s about value. My show is for B2B CMOs. Every topic, guest, and soundbite is tailored to their pain points. You don’t need 10,000 listeners if the right 500 are tuning in. 3. Find Your White Space. If your show sounds like everyone in your category, you’re toast. Take inspiration from Jeff Morgan at Elements, who built a category-leading podcast for dentists when no one else had. Specificity breeds loyalty. 4. Choose Guests Strategically. Whether it’s customers (great for relationship building) or well-known thought leaders (great for awareness), your guests should be relevant and share-worthy. Bonus: Guests with large followings often promote the episode—just make it easy for them with ready-to-go assets. 5. Consistency Is Non-Negotiable. Release episodes weekly—same time, same length. Sporadic publishing kills momentum. A reliable cadence builds habits and trust with your listeners. 6. Multiply Your Assets. Record both audio and video. Then slice your content into 90-second clips and quote cards. Share them on LinkedIn, YouTube Shorts, newsletters—wherever your audience hangs out. These “micro-moments” extend your reach exponentially. 7. Be a Guest on Other Podcasts. One of the best ways to grow your show is to appear on others that reach similar audiences. Just like being a great interviewer, being a great guest takes prep. Be spontaneous, sure—but also pithy. Give your host room to respond. You’re in a conversation, not a keynote. 8 . Don’t Forget Internal Value. If your podcast builds customer love, sharpens your POV, and trains your sales team—that’s value, even if the external reach is modest. Would you be happy speaking to 800 members of your target audience every month? Most executives would be thrilled. That’s the power of a niche podcast. Final thought: Before your CEO asks about “reach,” help them understand the purpose. In niche B2B, a podcast isn’t just a megaphone. It’s a magnet, a relationship-builder, and a strategic asset. What have you done to grow your podcast’s audience?

The B2B podcast playbook has been written. Now everyone wants an interview show and suddenly it's impossible to stand apart. There's a better way: How Early Warning made something special... To be clear, straight interview shows have a lot going for them. For one, they give a lot of content potential. You can constantly line up interviews and never run out of topics, every new name aligns your company with a new audience, they're pretty efficient to make. So yes, it's great for credibility, thought leadership, networking, repurposing. And if you have the right premise and a great host, they absolutely still work. But, have you noticed how many podcasts are left sounding a little too alike? Narrative podcasts, on the other hand, give your brand a unique personality that stands way out from competitors. Early Warning knew this, and came to us with an idea for a show called Nickel & Crime. A financial security company, who instead of interviewing finance experts, got into the true crime genre. Nickel & Crime shares real stories of scams and financial fraud, and strategies for listeners to protect themselves from them. It's a really great listen. A scripted podcast meant quite a bit more work. There was more research, more writing, voice acting, creative sound design, and much more editing time. But the end result? An incredible multi-layered podcast that pulls listeners in, leaves them wanting more, and definitely makes the name Early Warning more memorable. Have a listen to Nickel & Crime and let me know what you think. Don't be afraid to ditch the norm, and get into narrative podcasts to make something your audience takes note of, enjoys, and remembers.

AI is changing podcasting... But, few know how to maximize it. I teamed up with Tomas to show you. Here's your complete AI guide to podcasting: 1. Plan and Script with AI Use ChatGPT to generate a full podcast script. Choose a topic that interests your audience deeply. Outline your episode to stay organized and engaging. Prompt to try: “Write a podcast script on [your topic] (1000 words)” 2. Record and Generate Voices Use Podcastle’s Revoice for text-to-speech audio. Try Lyrebird AI to convert scripts to unique voices. Use ElevenLabs for consistent, cloned voice tones. 3. Edit and Add Sound Descript automates editing and removes noise. Add AI-generated music and effects to enhance quality. Polish your audio quickly and save production time. 4. Publish and Promote Anchor and Buzzsprout make publishing fast and easy. Generate show notes and promo content with AI help. Share transcripts to improve reach and accessibility. 5. Advanced AI for Custom Content Use Perplexity AI for deep, tailored content ideas. NotebookLM enables dynamic, AI-driven dialogues. Engage listeners with unique and evolving content. Stay authentic - AI adds value but keep your own voice. Use AI for content ideas but trust your expertise. Experiment with AI tools and update regularly. Follow Charlie + Tomas for more. Reshare to help others.

Are podcasts the new Hollywood movies? Podcasting isn’t just content. It is cinema for the ears. The best podcasters are not just hosts. They are directors of immersive audio experiences that build brand, trust and influence. Truth is, the top creators treat their podcast episodes like blockbusters. → Strong openings → Character arcs → Cliffhangers → Plot twists If films build audiences through story, pacing and production… why shouldn’t your podcast? 1. Storytelling Hooks Audiences ↳ Simplify complex ideas with characters ↳ Start with a bang and keep them listening ↳ Build emotional connection through narrative 2. Treat Episodes Like Mini-Movies ↳ First 60 seconds are your trailer ↳ Create narrative arcs with payoffs ↳ End with impact, not with a fade-out 3. Cinematic Production Builds Authority ↳ Music and pacing shape mood ↳ Great audio reflects a great brand ↳ You stand out by sounding intentional 4. Repurpose Like a Director ↳ Clip highlights like a movie trailer ↳ Turn key moments into carousel posts ↳ Share behind-the-scenes to build loyalty 5. Don’t Just Post. Premiere! ↳ Feature guests like co-stars ↳ Your podcast is an experience ↳ Build anticipation like a film release 6. Think we’re done? ↳ Swipe the carousel to see how cinematic storytelling can power your growth It is time to direct your podcast like a blockbuster and make your audience binge every episode. Follow Tomas Loucky and Nati Zaretsky for behind-the-scenes strategy, storytelling tips and podcast growth ideas. ♻️ Repost if your episode intros are more dramatic than a Marvel trailer.

90% of podcasters quit after episode three! Of the 200,000 left, 90% quit after 20 episodes. To be in the top 1% of podcasts in the world, you only need to publish 21 episodes. Sound achievable? It is. So what makes the difference between success and failure? And why is it fundamental to ALL marketing? The best podcasts have a super clear 'mission'. This sets the foundations for every episode you create and helps you deliver on a promise to your audience. They will know you for one thing. The mission will help you make the right type of content. You will know if the episodes you are creating meet the mission or if you are deviating. Content is hard and along the way you will be tested. When speaking with Grace Andrews, Marketing Director at the fastest growing podcast in the world, The Diary of the CEO, I discovered their ‘Why’: "Inspire, motivate and engage with as many people as we possibly can" This mission is super broad. Yours may be more specific. But it provides a vital framework for every piece of content they create: Is it going to inspire, motivate or engage someone? Is it going to reach as many people as possible? This informs the types of guests and topics they target on the show. Guests with mass, global appeal. Topics with mass, global appeal. Content that inspires, motivates and provokes engagement. So how can you set your own mission? I use this simple framework with our clients: 1) Be super specific. So you are really clear on the content and audience you are creating for. 2) But have sufficient ambition that you are scared or excited – you should be fired up and nervous! For example: "I'm building the world's no 1 podcast for entrepreneurs & creators to build insanely successful businesses leveraging content marketing" This mission is fundamental to my podcast's success. I can assess every piece of content I make through the mission. Is it serving my mission and my audience/customers? If not - it needs to go in the trash. If something underperforms, did it at least deliver on the mission? If something overperforms, should we do more? Or are the numbers misleading? Does that content actually serve the mission? You can see how useful this question becomes. Ok. Found this useful? Let me know what you think in the comments! Want to listen to my full conversation with Grace? Comment "Mission" and i'll send you it. #podcasts #marketing

🎙️Podcasters and Storytellers: What Makes a Story Universal? If you’re like me, always searching for that perfect story that connects with listeners everywhere, then you won’t want to miss my latest episode of Back in America featuring ALVARO DE COZAR. An award-winning journalist and the creative force behind the hit podcast TrueStory, Alvaro has a knack for making real-life stories resonate across cultures and borders. In our conversation, Alvaro explains how he crafted the powerful narrative of Aquilino Gonell, a Dominican immigrant and U.S. Capitol Police officer who defended the Capitol on January 6th. He shares his secrets for finding that emotional core that makes a story not just interesting but universal. 🔽 Here’s a sneak peek of what you’ll learn: • How to tap into emotions like love, anger, and courage to make your story hit home. • The importance of having a clear focus and keeping your narrative tight. • Practical tips on adapting culturally specific stories for a global audience. If you want to better your storytelling or connect more deeply with your audience, this episode is for you. Give it a listen, and let me know what you think—I’d love to hear how you make your stories stand out! 🎧 https://lnkd.in/eMfxRatF #Podcasting #Storytelling #BehindTheScenes #PodcastProducer #CreativeProcess #January6 #AmericanDream #politics #Trump