Developing Podcast Content Plans

This is how I've helped big brands launch podcasts that currently have 10 million+ subs without a celebrity host. Creators think they only need star power in the long run, but my framework works without it. In reality, your host needs one core trait, and it's not followers, a big budget, or virality. The best hosts aren't the most agreeable or the most knowledgeable. They're just the most curious. Look at successful business podcasts: Ranveer Allahbadia:  Questions conventional wisdom in every BeerBiceps Media World Private Limited episode. Raj Shamani:  Figuring Out on YouTube challenges guests to share their real entrepreneurship struggles. Here's the framework learned from then and used: 1. Start with the listener journey Map out their current beliefs, fears, and aspirations. Your content should bridge this gap. 2. Design your conversation arc The opening should challenge a common assumption. The middle must explore unexpected angles and then land on actionable insights. 3. Host selection strategy We didn't chase industry experts but instead found someone who: - Asks questions like a 5-year-old - Highlights all the inconsistencies - Steers away from obvious questions 4. Production Approach We recorded 3 episodes before launching only to - Get feedback from target listeners - Iterate on format and flow That's how we created a podcast that isn't about the host or the guest. It's about creating intriguing moments to keep listeners entertained. But most branded podcasts fail because They're platforms instead of solutions. Focus on serving your audience, not showing your expertise. So, what's your favorite podcast and why? #podcast #marketing #influencer #brandbuilding

Did you know that from one recorded podcast episode you can have enough content to last you for weeks? Every month, I make it a point to block out two to three full days that are dedicated solely to content creation, and today happened to be that day for me! I headed over to the Poddster studios in Dubai (two weeks ago I was in the studios in London), where we had a fantastic recording session. We recorded three incredible podcast interviews and produced about 10 different intros and outros. 🎧✨ I am all about batching and repurposing content for Female Fusion Network. Now, you might be wondering, "What exactly is batching content?" It's simple! Batching involves setting aside dedicated time in your busy schedule to create content for your business, whether it's for a week, a couple of weeks, or even a month or more. The frequency depends on your business needs and how often you want to connect with your audience. In my case, the goal is to deliver fresh and engaging content every single day because, as they say, "Go big or go home," right? 😉 Consistent and captivating content delivery hard work, but it's really important for building yours and your company's reputation. Now trust me, I'm not perfect, and I do miss days from time to time. But it's important to be as consistent as possible in your content. So batching content is one thing, it's the repurposing of content that is so useful too. So one recorded podcast episode will give us content for weeks that we can share across our platforms. You can batch content for any platform you use, whether it's for social media, your podcast, blog, YouTube channel, or any other favourites you have. For instance, from today's recording session alone, we have content that will fuel our platforms for the next 3-4 weeks. We're all about repurposing! 🔄 So, from a single podcast recording session, here's what we can create: 🎙️ Podcast episodes in audio and video formats (these go across all of the main platforms, plus YouTube) 🎥 Several engaging Reels (and we might re-edit these over the next 3-6 months to create even more content) 📸 A series of Stories 📹 Lots of YouTube shorts ✨ Inspiring quotes from guests or from me for social media posts 🎨 Audiogram images for sharing the podcast highlights 💌 An email to announce new podcast episodes 📝 A blog post, which we often repurpose on LinkedIn as a newsletter with a few tailored touches We also create assets to give to our guests and they'll also amplify the Female Fusion message as well. Do you batch and repurpose your content? What are your favourite techniques for this? #ContentCreation #BatchingContent #PodcastStrategy #FemaleEntrepreneurs

AI is changing podcasting... But, few know how to maximize it. I teamed up with Tomas to show you. Here's your complete AI guide to podcasting: 1. Plan and Script with AI Use ChatGPT to generate a full podcast script. Choose a topic that interests your audience deeply. Outline your episode to stay organized and engaging. Prompt to try: “Write a podcast script on [your topic] (1000 words)” 2. Record and Generate Voices Use Podcastle’s Revoice for text-to-speech audio. Try Lyrebird AI to convert scripts to unique voices. Use ElevenLabs for consistent, cloned voice tones. 3. Edit and Add Sound Descript automates editing and removes noise. Add AI-generated music and effects to enhance quality. Polish your audio quickly and save production time. 4. Publish and Promote Anchor and Buzzsprout make publishing fast and easy. Generate show notes and promo content with AI help. Share transcripts to improve reach and accessibility. 5. Advanced AI for Custom Content Use Perplexity AI for deep, tailored content ideas. NotebookLM enables dynamic, AI-driven dialogues. Engage listeners with unique and evolving content. Stay authentic - AI adds value but keep your own voice. Use AI for content ideas but trust your expertise. Experiment with AI tools and update regularly. Follow Charlie + Tomas for more. Reshare to help others.

Your content can be your 24/7 sales team. But if you don’t have a clear source for that content, that team runs out of fuel FAST. Recently, I sat down with Jonathan Reid 🎙️ and he showed me exactly how podcasting powers the kind of content that builds trust and drives revenue. He uses a simple but powerful framework: “The Hub and Spoke Model” → Podcast = the hub → LinkedIn, newsletters, short-form, lead magnets = the spokes → Together they build a content system that’s consistent, efficient, and high-converting Here are 3 tips he shared that go beyond “just start recording”: 1. Build monetisation into your strategy before you press record Most people start a podcast to “build the brand.” But Jonathan flipped it. He’s big on designing your podcast around: → Who you want to work with → What problems you solve → What content leads back to your offer That way, the show becomes a business asset, not just a creative outlet. Guest selection, episode flow, and repurposing ALL support the end goal. 2. Design your podcast like a content product, not a conversation If you want to fuel multiple platforms, don’t hit record and hope for the best. Structure your podcast like a product your content team can pull from. That means: → Segments built around shareable insights → Reusable frameworks and positioning → Topics that speak directly to your audience’s pain points You’re not just creating content. You’re manufacturing trust, POV, and distribution assets in one take. 3. Optimise for “who’s over views” This was one of my favourite mindset shifts: “The right 100 listeners are more valuable than the wrong 10,000.” Podcasting isn’t about going viral, it’s about going deep with the right people. When done right, it gets you into rooms you didn’t pitch for, and builds trust before you’ve even had a sales call. -Bonus: Your podcast is the best door opener you’re not using Jonathan reminded me that a podcast isn’t just for content, it’s a reason to start a conversation. Want to connect with a dream client or industry leader? Invite them on the show. It flips the dynamic. You’re not pitching. You’re spotlighting. And that opens doors cold outreach never could. If podcasting is on your to do list for 2025 connect with Jonathan Reid 🎙️!

The concept of a podcast is far more flexible than most businesses understand Most see podcasts as a way to do long form interviews with a single leader or stakeholder at a time But that's only scratching the surface A few other approaches would be ⤵ ➡ Customer use case montage: stitch together short interviews on how customers are winning with your product. ➡ How-To Guides: Offer step-by-step guides on relevant topics, helping listeners solve specific problems or improve their skills. ➡ News Commentary: Share your perspective on recent industry news, trends, or regulatory changes. This keeps your audience informed and positions your brand as an industry insider. ➡ Contests and Giveaways: Run contests or giveaways linked to podcast episodes to encourage sharing and listening. Have 'easter eggs' that the audience gets rewarded for finding within the podcast episode. ➡ Employee Stories: Highlight stories from within your company, showcasing the people behind the brand and their expertise. ➡ Behind-the-Scenes Content: Share insights into your company's culture, values, and day-to-day operations, helping to humanize your brand. Hopefully these ideas give you some creative fuel. If you want to build something like this I'd be happy to chat!

“Help, our CEO wants to increase the reach of our podcast dramatically, but nothing seems to work,” shared a frustrated CMO from a $250mil tech company. We’ve all been there. A senior exec stumbles across a podcast success story—usually one with a massive consumer audience—and suddenly expects your niche B2B show to take off like SmartLess. That’s not how this works. But don’t worry, this post isn’t a rant. It’s a roadmap. Here are 8 ways to increase the reach (and value) of your podcast—without selling your soul or sacrificing quality: [For a more complete list, visit RenegadeMarketing.com/blog] 1. Nail the Content First. This should go without saying, but far too many shows overlook the fundamentals. Prioritize clear audio, sharp editing, and relevant topics. If you don’t have something unique or genuinely helpful to say, no amplification trick will save you. 2. Define the Right Audience. Success isn’t about volume—it’s about value. My show is for B2B CMOs. Every topic, guest, and soundbite is tailored to their pain points. You don’t need 10,000 listeners if the right 500 are tuning in. 3. Find Your White Space. If your show sounds like everyone in your category, you’re toast. Take inspiration from Jeff Morgan at Elements, who built a category-leading podcast for dentists when no one else had. Specificity breeds loyalty. 4. Choose Guests Strategically. Whether it’s customers (great for relationship building) or well-known thought leaders (great for awareness), your guests should be relevant and share-worthy. Bonus: Guests with large followings often promote the episode—just make it easy for them with ready-to-go assets. 5. Consistency Is Non-Negotiable. Release episodes weekly—same time, same length. Sporadic publishing kills momentum. A reliable cadence builds habits and trust with your listeners. 6. Multiply Your Assets. Record both audio and video. Then slice your content into 90-second clips and quote cards. Share them on LinkedIn, YouTube Shorts, newsletters—wherever your audience hangs out. These “micro-moments” extend your reach exponentially. 7. Be a Guest on Other Podcasts. One of the best ways to grow your show is to appear on others that reach similar audiences. Just like being a great interviewer, being a great guest takes prep. Be spontaneous, sure—but also pithy. Give your host room to respond. You’re in a conversation, not a keynote. 8 . Don’t Forget Internal Value. If your podcast builds customer love, sharpens your POV, and trains your sales team—that’s value, even if the external reach is modest. Would you be happy speaking to 800 members of your target audience every month? Most executives would be thrilled. That’s the power of a niche podcast. Final thought: Before your CEO asks about “reach,” help them understand the purpose. In niche B2B, a podcast isn’t just a megaphone. It’s a magnet, a relationship-builder, and a strategic asset. What have you done to grow your podcast’s audience?