Engaging Content for Healthy Lifestyles

Are you planning any workplace wellness activities to kick off the new year? One of my newsletter subscribers recently asked me, “Our employees want us to highlight healthy lifestyles, perhaps by launching a ‘step challenge’ or hosting a 5K. While I love these ideas, we have some employees who use wheelchairs. For example, I struggle with organizing a step challenge because I feel this is not inclusive to everyone. Am I overthinking this? Or do you have suggestions that meet the ask but are inclusive to everyone?” I immediately contacted my friend, workplace wellness expert Laura Putnam. She recommended thinking about the various dimensions of wellness when designing programs. These include physical, emotional, social, financial, career, and community needs. By offering options in these categories, you’ll be more inclusive by design. With her guidance, I then researched possible activities. Here are some ideas: - Physical: Organize a “workout streak,” asking employees to record the number of days in a row they’ve done some workout—cardio, yoga, weights, stretching, or anything they define as a workout. Or arrange “stroll & roll” groups for breaks, ensuring paths are wheelchair-accessible. - Emotional: Designate an “Unplug at lunch” day, committing not to use your phone or devices and enjoying silence or talking with coworkers. - Social: Create a “Get to Know Each Other” week, with prompts to encourage coworkers to find personal connections. - Financial: Provide financial planning or budgeting classes. - Career: Host sessions to demystify the promotion process or other career-related topics. - Community: Organize a donation drive for items that a local non-profit needs. Then, once you have some options, let people design their wellness goals and choose activities that make sense for them. P.S. A few years ago, Laura and I collaborated on a thought paper titled "50 Ways You Might Have Wellness Privilege at Work" (https://lnkd.in/gBGfzhqv). It explores why wellness and inclusion should be considered holistically, with practical actions to take to improve workplaces everywhere.

A few months ago, I embarked on a small, personal experiment with a group of friends. As someone who's been committed to regular exercise for most of my life, recent events prompted me to reassess the effectiveness and direction of my efforts. Firstly, my grandfather received a dual diagnosis of bone cancer and dementia. Secondly, my father suffered a stroke. Thirdly, I discovered the concept of VO2 max, which led to the realization that my cardiovascular fitness was subpar despite years of training. These developments led to the following question: What proactive steps could I take today to boost my efforts and potentially prevent the health issues my family was encountering? One strategy that has consistently proven effective in my life is public accountability. Often, when I aim to achieve a goal, I openly share it with as many people as possible. Subsequently, whenever we meet, they inquire about my progress. This approach makes abandoning projects much more challenging when motivation fades away. Motivated by these reflections, I initiated a small group comprising individuals committed to leading healthier lives. We welcome anyone interested in preventive health, bio-hacking, or simply becoming more active. The group's purpose was to function as both a knowledge hub and an accountability circle. Four months into this journey, I've gained so many insights into the science of exercise, nutrition, sleep, and various other health-related topics. This learning experience was enriched by the opportunity to meet and exchange ideas with many great people in Singapore and abroad! Today, I wanted to share some of the most impactful lessons I've learned thus far. All the content below has been shared and discussed in the community, offering a glimpse into the topics we typically talk about: 1. Step by Step: Revealing the Surprising Impact of Walking on Health 2. Maximizing Lifespan: The Dual Power of Cardio and Strength Training 3. Short Bursts of Activity: A Simple Strategy for Better Blood Sugar Control 4. Strength Over Time: The Vital Role of Weight Training in Aging Gracefully 5. Turning Back Time: How High-Intensity Interval Training Can Reduce Biological Age 6. Measuring VO2 Max Affordably 7. Exercise and Sleep: The Balancing Act for Long-Term Cognitive Health 8. Rethinking Protein Intake: Beyond the 20-Gram Myth Post-Workout 9. Superfood Spotlight: The Wide-Ranging Health Benefits of Chia Seeds Check the link in the comments to read the entire article.

Build Team Relationships while Building Healthy Habits. Consistent Energy and Focus depend on our daily Health Habits. Busy schedules often lead to unhealthy behaviors such as: -Neglecting physical activity -Snacking on sugary treats -Neglecting hydration -Sitting for hours -Missing meals Chances are, many of your team members face similar challenges. Why not team up to overcome them? Introducing ... Workplace Wellness Challenges! -Boost productivity and efficiency -Reignite motivation and engagement -Enhance overall health and well-being -Cultivate a supportive culture of wellness -Improve relationships through shared experiences and struggles Here’s a Guide to Kickstart Your Next Office Wellness Challenge: 1) 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: • Step Challenge - # Steps per day • Movement Minimum - # Minutes a day dedicated to working out • Sugar Detox - Cut out added sugars • Hydration Boost - Increase water intake 2) 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: - Be cautious of making it a competition.  - Some may find it motivating, while others give up entirely Examples include Days meeting the Step Target, Days without added sugars, achieving daily water intake goals. 3) 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮 𝗧𝗶𝗺𝗲𝗳𝗿𝗮𝗺𝗲: - Commit to weekdays for a month - Consider something long enough to build habits, but not too long that interest is lost 4) 𝗧𝗿𝗮𝗰𝗸 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿: - Keep a shared record (Google Sheets, SharePoint) to stay accountable and motivated. 5) 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗘𝗮𝗰𝗵 𝗢𝘁𝗵𝗲𝗿: - Use this to bond as a team over a shared experience. - Nothing builds a connection like shared struggles. 6) 𝗪𝗿𝗮𝗽 𝗨𝗽 𝗮𝗻𝗱 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲: - Host a healthy gathering to share experiences and successes. - Celebrate milestones achieved and plan for continued healthy habits 𝗕𝗢𝗡𝗨𝗦: If management supports it, reward those who complete the challenge. - Incentive ideas: Shirts/Swag, New Water Bottles, Monetary, etc. Jumpstart a new healthy habit together to make it stick! And enjoy the many Physical, Mental, and Social benefits of a Healthy Lifestyle! ✍️ Have you entered a Health Challenge at work or with another Team? Share your experience and additional ideas!

CEG Agency Hot Off The Press🔥Case Study: How Trendy Creative and Educational CTAs Boosted Conversions for a Health & Wellness Product. At CEG Agency, we’re always looking for fresh and innovative ways to approach influencer marketing, and one of our recent campaigns stands out as a perfect example of how the right mix of creative content, influencer partnerships, and educational calls-to-action (CTAs) can drive impressive results. In this case study, we’ll take you through how we launched a new health & wellness product and turned it into a conversion-driven campaign with a 5.7 ROAS. Our client was promoting a health and wellness supplement designed to enhance both physical and mental well-being. The challenge? Breaking through the noise in a crowded market. The product had significant potential, but we needed a creative way to introduce it, generate buzz, and drive conversions—without getting lost in the sea of similar products. For this campaign, we didn’t want to go down the traditional “product review” route. Instead, we leaned into something more innovative and aligned with current trends: wellness challenges and user-generated content. We created a concept where influencers would kick off a “30-day wellness challenge” featuring the product as part of their daily routine. This wasn’t just about showcasing the product—it was about making the product part of an engaging, trend-driven experience. The influencers encouraged their followers to join them in the challenge, where they would document their progress and share their personal results on Instagram and TikTok using a unique campaign hashtag. This user-generated content not only boosted engagement but also made the product feel like part of a community-driven movement. The challenge format played into the growing trend of fitness challenges and lifestyle improvements. The idea was simple: influencers would show how easy it was to incorporate the product into their daily routine and invite their audience to do the same. It was trendy, it was shareable, and it made the product feel like a must-have for people wanting to optimize their health. We knew that simply promoting a trendy wellness challenge wouldn’t be enough to drive long-term conversions. So, we designed CTAs that went beyond the typical “buy now” request and incorporated an educational component. Instead of just telling followers to purchase the product, we encouraged them to learn more about its benefits. The CTAs invited followers to access an exclusive “Wellness Guide” or a free “Wellness Webinar” hosted by the influencer, where they could dive deeper into the science behind the product. For example, “Learn how this supplement can support your fitness goals” or “Join me for a free webinar on how this ingredient is changing the wellness game.” This approach helped build trust and positioned the product as an educational investment, not just a quick buy. #cegagency #influencermarketing #cegcasestudy

🌸 How Nua Is Redefining Women’s Wellness with their Content Strategy 🌸 In a market where women’s health is often overlooked or addressed superficially, Nua has created space for open, honest conversations. Their social media handles are more than platforms for products—it’s community where women feel understood, empowered, and supported. Let’s examine how Nua elevates the conversation around women’s wellness.👇 Breaking Taboos and Normalizing Conversations 🗣️ Nua leads with mission to break the silence around periods, PCOS, and women’s health issues. Their posts often tackle subjects that are rarely discussed openly, helping to "normalize" these conversations. By breaking down societal taboos, they create safe space for women to talk about their health without judgment. Educational Content with a Purpose 🎓 Nua social media handles are packed with educational posts focus on menstrual health, PCOS, and overall wellness. Whether explaining the science behind period pain or sharing tips for balancing hormones, they provide "actionable advice" to their audience. Empowering, Not Selling 💪 While many brands use social media as sales tool, Nua takes different approach. Their content is centered around "empowerment" rather than pushing products. Posts are designed to uplift and inspire their audience, from body positivity messages to real-life stories from their community. UGC and Real Stories 🤝 Nua frequently shares content created by their customers. From personal stories about living with PCOS to tips on managing period cramps, this adds authenticity to the brand. By highlighting real experiences, Nua promotes its products and fosters a sense of community and shared understanding. Purpose-Driven Messaging 🌍 Nua’s content consistently reflects their mission to prioritize women’s health. Whether they’re advocating for better period care or raising awareness about PCOS, their messaging is purpose-driven. This reinforces their position as brand that genuinely cares about women’s wellbeing, rather than just profits. Engaging and Interactive Content 🎯 Nua has created space for their followers to share their experiences, to foster deeper connection. These interactions makes their community feel heard, valued, and supported. Supportive and Inclusive Tone 💬 Nua’s posts are consistently supportive and inclusive, using tone that speaks directly to their audience in compassionate way. They opt for clear, easy-to-understand language that makes their content accessible to all women, regardless of their health knowledge. Nua is more than just brand; it’s movement aimed at transforming the way women talk about and manage their health. Through education, empowerment, and authenticity, Nua has built digital presence that goes beyond product promotion. Kudos to the Nua's team Nameeta Saigal Sobiya Lakdawala Poorvika Khatwani Ravi Ramachandran for their innovative and compassionate approach to content and community-building. 👏 #AGtalks💯