Writing Remote Job Postings

“We’re Hiring”, “Join our Team” ! The Post No One Cares About A recruiter once told me, “We post job openings, but we barely get good applications.” I asked to see their post. It read: “We’re hiring! Join our team. Exciting opportunities await.” That was it. No story, no hook, no reason to care. Now, here’s what’s interesting—Harvard Business Review states that 75% of professionals are passive candidates. They’re not actively looking for jobs, but they might consider one if it speaks to them. So, who is your job post really reaching? You’re missing three key groups: The Passively Interested – People who aren’t job-hunting but could be intrigued if you tell a compelling story. The Influencers – Friends, family, and colleagues of potential candidates. If they resonate with your post, they’ll share it. The Future Hires – Those who may not apply now but will remember your company when the time is right. A Gallup study found that 70% of a company’s ability to attract top talent comes from how it tells its story. So, before you hit “post” on another generic hiring update, ask yourself: ✅ Does this make someone feel something? ✅ Does it show why this role matters, not just list requirements? ✅ Does it make people want to engage—even if they’re not looking? Because hiring isn’t just about announcing jobs. It’s about making people want to be part of something bigger. And, recruitment isn’t about job postings—it’s about storytelling. What are your thoughts on such posts ? #hiring #linkedin

Don’t Just List Tasks—Showcase Your Value on Your CV Your CV should not be a list of the jobs you’ve held—it should demonstrate the unique impact you’ve made throughout your career. Yet, so many CVs end up being little more than task lists. Take a look at this. 👉 Instead of saying, “Managed social media accounts,” Say, “Increased social media engagement by 45% in six months through targeted campaigns.” See how one focuses on tasks and the other highlights results? Employers want to see the value you bring, not just what you were told to do. A Client’s Success Story: I recently worked with a client who was in marketing. Her CV initially read like a job description: “Created email campaigns” and “Collaborated with sales teams.” While this is great for using key works and incorporating the job description, it just doesn't have any impact. We reframed her experience to focus on results: ✅ “Launched email campaigns that boosted open rates by 25%, contributing to a 15% increase in sales leads.” ✅ “Developed cross-departmental strategies with sales, resulting in a streamlined funnel and increased conversion rates by 10%.” The result? Not only did her CV stand out, but it led to interviews where she could discuss her real contributions. Here are some ways you can showcase value on your CV: 1️⃣ Use numbers, percentages, or metrics to quantify your achievements. 2️⃣ Highlight the outcomes and benefits of your work, not just the actions. 3️⃣ Start bullet points with strong action verbs like boosted, increased, reduced, streamlined, or led. Make it clear why you’re the one who can deliver results. www.joanneleecoaching.com 👉🏻Employers - let us know in the comments what you are looking for on a CV in 2025. #cvwriting #careercoaching #careerdevelopment #jobsearchtips

The one phrase that should never be included in your resume. 👇🏾 "Responsible for." It’s a weak way to describe what you do because it makes the reader question whether you really did the job. It also shows that you're focusing on your tasks instead of your accomplishments. All bullets should be accomplishments...action-packed accomplishments. Consider this... I was "responsible for" cleaning my room as a kid. I didn't do it though. I was "responsible for" walking my dog. I didn't do that either. I'm "responsible for" changing my AC filter every 30 days. I don't always do it. I'm sure it's black as tar as we speak. 😑 Anyway, my point is, stand firm and show action in everything you list on your resume. Hiring teams don't care about what you were supposed to do. They want to know what you actually did and how well you did it. Instead of listing this: ❌ Responsible for optimizing sales strategies and training, resulting in a 9% increase Q3 productivity. List this: ✅ Increased Q3 productivity 9% after optimizing sales strategies and training. Now, you've given more impact with fewer words. Make the switch and let me know if it worked for you. #ResumeTips #ResumeWriter #WriteStepResumes

Ever seen Hotpoint sell their washing machines by flaunting the instruction manual? Nope, didn’t think so. 🚫📚 So, why do so many companies fall into the trap of using dry job specifications to advertise vacancies? 🤔🤦♀️ Let's get real: unless you’re a household name like Apple or Google, candidates probably know zilch about your company. A dull list of tasks and unicorn-level requirements isn't going to cut it. They’ll end up thinking, “Yawn, next!” or “I'm not nearly qualified enough for this.” So, ditch the boring spec sheet and start thinking like a marketer. Highlight what's in it for them, paint a picture of the work culture, and showcase the growth opportunities. Make your job advert as enticing as the latest tech gadget or must-have fashion item. 🚀👗 Your goal? To make that ideal candidate feel like they've stumbled upon a hidden gem and need to apply NOW. 🌟💼 It's time to transform your job adverts from information dumps to compelling narratives. Create a story that resonates, a vision that excites, and an opportunity that's too good to pass up. So, next time you're posting a job advert, ask yourself, “Am I selling an inspiring vision or just handing out a to-do list?” 🤔💡 Let's elevate our job adverts and attract the talent that truly fits. Who's with me? #jobadverts #recruitmentmarketing #recruitmentstrategy #hiringsuccess #hiringtips

I've reviewed thousands of resumes. And there's one mistake I see 90% of the time: People describe what they did, not what they achieved. Here's the truth: Companies don't care about your job duties. Turn your job duties into achievements with Teal's Resume Builder → https://lnkd.in/g9KM_UHw They care about the impact you made. 💥 Think about it from their perspective: → They don't need to know you 'managed social media accounts' → They need to know you 'increased engagement by 45% and generated 200+ qualified leads' → They don't care that you 'handled customer service inquiries' → They care that you 'resolved 95% of issues on first contact, improving satisfaction scores by 30%' The difference? OUTCOMES over ACTIVITIES. Here's my formula for turning boring job duties into compelling achievements: 1️⃣ Start with a success verb Instead of 'responsible for' or 'duties included,' use power verbs like: • Accelerated • Generated • Transformed • Streamlined • Launched 2️⃣ Add the what (noun) Be specific about what you impacted: • Revenue • Processes • Team performance • Customer satisfaction • Product launches 3️⃣ Include the metric Numbers make it real: • Percentages • Dollar amounts • Time saved • Team sizes • Volume handled 4️⃣ Show the outcome Connect it to business impact: • '...resulting in $2M additional revenue' • '...reducing processing time by 3 days' • '...enabling team to take on 25% more projects' Can't think of metrics? Ask yourself: 💰 Did I make or save the company money? ⏱️ Did I speed up any processes? 📈 Did I improve anything measurable? 👥 Did I train or influence others? 🎯 Did I solve any major problems? Every role has measurable impact. Even if you think yours doesn't. Real examples from Teal users: Before: 'Managed inventory for retail store' After: 'Optimized inventory management system, reducing stock-outs by 40% and saving $50K annually in carrying costs' Before: 'Taught English to high school students' After: 'Elevated student performance through innovative teaching methods, achieving 92% pass rate (vs. 78% district average)' Before: 'Worked on marketing campaigns' After: 'Spearheaded 5 integrated marketing campaigns that generated 3,000+ MQLs and contributed to $1.2M in pipeline' Remember: Your resume isn't a job description. It's a sales document. And what you're selling is your ability to drive results. 🚀 Whether you're crafting bullets for your resume, preparing for interviews, or making the case for a promotion—always lead with impact. Because at the end of the day, companies don't pay for activities. They pay for outcomes. Turn your job duties into powerful achievements with Teal's AI-powered Resume Builder → https://lnkd.in/g9KM_UHw #ResumeTips #JobSearch #CareerAdvice #ResumeWriting #JobHunt #CareerDevelopment #LinkedIn #PersonalBranding ♻️ Reshare to help someone make their next job move. 🔔 Follow me for more job search & resume tips.

👋🏻 If you're posting a freelance opportunity, here are a few gentle reminders (that most of us freelancers would actually like to shout in your face if given the opportunity 😬): • Don't ask for a resume. Please. Ask for relevant samples or a portfolio. • Saying your rates are "competitive" doesn't actually say anything. Give a range, at the very least. • A range of .03 to .06 cents per word is not competitive. At all. Not even close. I can't scream this loud enough. • Stop saying you need a freelancer to work "onsite" during set hours five days per week. That's not a freelancer. That's an employee. • You don't need to tout things like "set your own schedule" or "work from anywhere" as benefits of your freelance gig. That's literally what it means to be a freelancer. 😅 Whew! Okay, now I'm all revved up. Fellow freelancers, is there anything else you'd add to the list?

Perks are forgettable. Real stories from real employees make people hit “Apply.” Here’s how one company turned authentic employee stories into a hiring superpower. This company was struggling with: ✘ A generic careers page ✘ High bounce rates on job posts ✘ Candidates saying, “We’re not sure what it’s really like to work there” So they made one key shift: They stopped leading with brand buzzwords and started sharing employee stories. They asked real team members: ➜ What made you say yes to the offer? ➜ What’s surprised you most since joining? ➜ What’s one moment you knew this was the right place? Then they shared those stories: ➜ In short-form videos ➜ In “Day in the Life” posts ➜ On job descriptions and offer emails ➜ Even as reply templates in candidate outreach The results: ✔ +38% increase in apply rate on key roles ✔ More inbound from passive talent ✔ Interview drop-off rate dropped by half ✔ Candidates started quoting employee stories back to them during interviews Authenticity builds trust. Trust builds momentum. Momentum builds teams. Whose story are you telling? #employerbranding #candidateexperience #companyculture

People hiring writers/editors/content marketers/strategists, I BEG of you: Give people a way to contact you that ISN'T "shoot me a DM" or "drop a comment." 🙏 Not everyone has unlimited free DMs on LinkedIn so some people can't DM you if you're not connected. Commenting is easy to access, but is that really how you want to sort through candidates? Instead, you can create a burner email just for this type of recruiting and have people email you, or (my fave) create a simple Google form and add the link. Then you can be sure to get all the same info from everyone and can easily sort and organize the list. ✅ Finally, if you're just looking for a referral from people you know, send a few DMs and ask other editors/managers, rather than a public post. It will save you so much time, and save hundreds of freelancers from wasting time applying. BONUS POINTS for putting the salary range, location restrictions, contract duration, etc. in the post!!! I promise, you'll get better responses the more specific you can be.

As a recruiter, I’ve reviewed countless resumes, and one thing is clear: the most successful candidates know how to sell their skills effectively. A well-crafted resume isn’t just a list of jobs; it’s a story of your accomplishments and capabilities. Here are some key words and phrases that can make your resume shine: 𝗔𝗰𝘁𝗶𝗼𝗻 𝗩𝗲𝗿𝗯𝘀: Words like led, managed, optimized, and spearheaded show that you take initiative and get results. 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Whether it’s project management, data analysis, or sales strategy, highlight what you’re great at—be specific! 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗧𝗲𝗿𝗺𝘀: Use relevant jargon that speaks to your field. Agile, SEO, or UX/UI Design can make your resume more relevant to the role. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 & 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Numbers matter! Use words like increased, boosted, or generated to show your impact—especially when you can back it up with data. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Whether you mentored, directed, or coordinated teams, showcasing these experiences highlights your ability to lead and collaborate effectively. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘃𝗶𝗻𝗴: Employers love candidates who can innovate, resolve, and streamline processes—demonstrating your value in solving complex challenges is key. 𝗦𝗼𝗳𝘁 𝗦𝗸𝗶𝗹𝗹𝘀: Things like adaptability, communication, and emotional intelligence can make all the difference in the workplace. Be sure to showcase them where appropriate! 𝗧𝗶𝗽 𝗳𝗼𝗿 𝗷𝗼𝗯 𝘀𝗲𝗲𝗸𝗲𝗿𝘀: Take a look at the job description before you submit your resume. Tailoring your resume to the specific role with the right keywords can make all the difference—especially for Applicant Tracking Systems (ATS)! Don’t underestimate the power of a well-written resume. 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗶𝗺𝗽𝗿𝗲𝘀𝘀! #Recruiting #JobSearch #ResumeTips #CareerAdvice #Hiring #JobSeeker #CareerGrowth #JobTips

Are you hiring #freelancers or independent contractors? Great! I curate and look through 100 freelance opportunities every week — so I've seen the good, great, and horrible offerings out there. If you want to attract phenomenal freelancers to partner with, then you need to include these details in your listings: 1️⃣ Your budget. Include your hourly or per-project budget or a range of rates you can pay. "$30-$60 an hour depending on experience." 2️⃣ How you pay. Are you net-30 or net-60? Any information you can include about payment methods is crucial. If a freelancer has to wait a month or more to get paid for their work, they probably aren't going to want to work with you. 3️⃣ Scope of work. The more details you can provide about what you're looking for and the problems you face the better. How long do articles need to be? How many social media videos need to be edited per week? Scope of work helps freelancers evaluate the worth of a project — and ascertain whether the budget matches the proposed scope of work. 4️⃣ How to contact you. This sounds obvious, but a lot of people hiring will say "DM me" when their DMs aren't open. Some people don't include contact information at all! 5️⃣ When you need applications by. Are you hiring ASAP? Do you have a date you need to kick off the project by? Include that information. 6️⃣ Your budget. Did you notice that I included this twice? That's because I know a lot of you will say that you prefer freelancers to send their rates over. But here's what you don't realize: your lack of transparency is costing you. Freelancers know that brands have a budget. Frankly, it sounds as though you are just looking for the lowest rate possible. Freelancers see right through that. Not to mention that even in freelancing, a pay gap exists. If you want to pay people fairly (and you should!) then you need to start including pay in any job listing — full-time, freelance, and part-time.