Researching Tourist Preferences

🌴 Unlocking the Secrets of Bali’s Tourist Attractions: Data Insights for Hoteliers and Tourism Authorities Bali’s 2023 visitor data highlights the magnetic pull of its attractions, uncovering trends and opportunities for hoteliers, tourism boards, and operators. Here’s what the numbers reveal: Domestic vs. Foreign Preferences – A Clear Divide. Domestic tourists dominate attractions with 10.3M visits (55%), while foreign visitors account for 8.4M (45%). But preferences vary significantly: Gianyar (87% foreign visitors): Ubud’s cultural landmarks thrive internationally. Tirta Empul Temple is a major attraction for foreigners. Klungkung (96% domestic): Popular with locals but under-marketed globally. 🌋 Hotspots and Hidden Treasures The top three hubs—Badung (4M visits), Tabanan (3.6M), and Gianyar (2.8M)—draw 56% of visitors. Meanwhile, Jembrana lags behind with only 264,909 visits (1.4%), indicating untapped potential. Zero Correlation Between Domestic and Foreign Visits Certain attractions strongly resonate with one group but not the other: Klungkung sees 2M domestic visitors, but only 95,162 foreign tourists. Karangasem attracts 1M foreign visitors, with fewer domestic travelers. 🌄 Actionable Insights 1️⃣ For Hoteliers: Domestic-heavy regions: Build family-friendly, affordable accommodations in Klungkung and Tabanan. Foreign-focused hubs: Expand luxury offerings in Gianyar and Karangasem, emphasizing wellness and culture. 2️⃣ For Tourism Boards: Promote underutilized regions like Jembrana and Buleleng to spread visitor flows. Globalize Klungkung’s appeal to attract more international tourists. 3️⃣ For Attraction Managers: Enhance experiences in Badung and Gianyar with guided tours and exclusive events. Leverage Indonesia’s holiday calendar to boost visits in Tabanan and Klungkung. Surprising Insights. Jembrana’s Struggle: Just 1.4% of visits—is it Bali’s hidden gem or an overlooked destination? Dual-Market Dynamic: With no correlation between domestic and foreign preferences, tailored strategies are essential. Badung’s Quiet Success: Beyond beaches, it dominates with 4M visits, appealing to both demographics. The Way Forward Bali’s tourism success lies in data-driven strategies: Tailor offerings to domestic and foreign visitor dynamics. Align hotels and attractions with nearby preferences. Promote lesser-visited areas to reduce overcrowding in hotspots. Let’s reimagine Bali’s tourism future, ensuring growth while preserving its unique charm. What insights resonate with you the most? Share your thoughts below! 🌏✨ 📎 (Source: Bali Government Tourism Office & PT. Hotel Investasi Strategis) #BaliTourism #TravelInsights #Hospitality #SustainableTravel

Just completed an extensive statistical analysis and visualization of hotel reservation data, aiming to extract valuable insights into customer behavior, booking patterns, and preferences. By exploring various variables such as guest demographics, booking specifics, and temporal trends, I've identified significant trends and correlations. Here is a summary of the key findings: * Customer Types: Majority of bookings made by adults, indicating preference among adult travelers or couples. * Cancellation Rates: Families with children exhibit slightly higher cancellation rate, possibly due to more variables involved. * Weekend vs. Weeknights: Customers prefer staying during weeknights, suggesting popularity among business travelers. * Extended Stays: Less common, indicating focus on short-term visitors. * Meal Plan Preferences: "Meal Plan 1" overwhelmingly popular among non-cancelled bookings. * Room Type Choices: "Room_Type 1" dominates bookings, likely meeting needs of most guests. * Booking Distribution: Bookings peak in October, with seasonal variations influenced by local events and weather conditions. * Customer Similarities: Common preferences point to well-defined target market or guest profile. * Outliers in Data: Significant outliers in lead times indicate segment of guests planning far in advance. #DataAnalysis #HospitalityIndustry #GuestExperience #BusinessInsights

NEW RESEARCH UPDATE!!! Is travel demand showing some early signs of softening? 88% of American travelers say they have plans to travel somewhere in the next six months. While this is still an extremely high number, it is down 5 points from one year ago. Read about this and other insights about leisure travel motivators, cultural travel, and international travel in Wave 93 of our American Travel Sentiment Study available for free from Longwoods International and Miles Partnership via the link below: https://lnkd.in/eBrR84iU Amir’s Three Key Takeaways This Month:    1. 88% of American travelers indicate that they have plans to travel within the next six months, which marks a 5 point decrease from the same period last year (93%, Feb 2024) and four points from just this past fall. While this is still a very high level of demand and intent to travel, is this the early sign of a potential softening? We will keep an eye on this…   2. European countries, overall (43%), are the top preference for American travelers seeking international destinations. However, Japan, Mexico, and Canada top the list of individual countries. Despite all the cross-border rhetoric and policy discussions, Canada and Mexico remain priority international destinations for American travelers! It will be interesting to see how this translates into actual bookings as we get ready to head into Spring Break and early Summer travel seasons.   3. Having a fun time (20%) and rest & relaxation (20%) are still the top motivators for leisure travel, indicating that travelers prioritize enjoyment and unwinding over other key motivators. Seeking new experiences (16%) and spending time with friends and relatives (14%) also ranked high, showing a strong interest in both exploration and social connections. For marketers, this means that words that begin with “re” (relax, rejuvenate, relationships, rekindle, reinvigorate, reunite, rediscover, etc…) still hold a lot of power in messaging aimed at leisure travelers! #travel

More than 1 in 2 Europeans have planned to go off the beaten path this summer—again. But #Barcelona still clocked 132 nights above 90% occupancy in 2024. What explains the gap between travel intent and business on the books? Is it inertia, influence from travel agents and TOs, the slow pace of preference changes or simply misinterpreting the data? 📊 According to European Travel Commission's research published just yesterday (link in first comment below 👇 ): 1️⃣ Concern about “too many tourists” rose +3pp YoY 2️⃣ Avoiding crowds is now a priority for 11% of travelers (+4pp) 3️⃣ 55% plan to visit less popular or off-the-beaten-track destinations this summer, up from 48% from the same research 3 months ago But: Southern Med remains top of mind—with +7% YoY growth vs. summer 2024. 📌 UK travelers are the exception—54% still prefer the most popular spots vs. 43% of French, 43% of Germans, and just 40% of Polish travelers. So, is European overtourism measures reflected in hotel KPIs? STR – back in April - had said no (yet).   However, no matter if it is changing preferences (evident also in air transport figures) or leisure spillover effects, tier-2 submarkets are gaining momentum. When will we see it clearly OTB (and in research)?   Of course, by then it might be too late for smart capital. #TravelConsumer #Overtourism #HospitalityTrends #AssetManagement #UnlockingInsightsUnleashingImpact