Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
One of our readers recently asked us about the relationship between WPBeginner and Awesome Motive. This question has come up several times in the past, and some of our competitors have even created a false narrative around this topic. We wanted to set the record… Read More »
Many website owners I talk to are feeling a bit nervous about SEO right now. With AI search results getting all the attention, it’s easy to wonder if all that hard work is still paying off. You may be wondering if SEO is still worth… Read More »
From cleaning hacked WordPress sites to running a 7-person security plugin company, Robert Abela never planned to become an entrepreneur. But when he discovered a critical gap in WordPress security logging, everything changed. That led him to build WP Activity Log, which grew from a… Read More »
Choosing a platform for your online community is a big decision. Pick the wrong one and you could face a painful migration right when things start to grow. I’ve seen many creators struggle with this exact problem, and it’s one reason I decided to test… Read More »
If you’ve been part of the WordPress community for a while, then you’ve almost certainly heard of OceanWP. Launched as a free theme with premium-level features, it quickly became a staple for freelancers, agencies, and DIY site owners. The creator, Nicolas Lecocq, stepped away from… Read More »
Justin Ferriman didn’t set out to build one of the most successful WordPress plugins of all time. In fact, he didn’t even consider himself a developer. But with a deep background in eLearning and a sharp eye for market opportunities, he turned a gap in… Read More »
If you’re trying to choose between WordPress and Laravel for your next website, you’re not the only one. Both platforms are popular, but they serve very different purposes. WordPress is beginner-friendly and great for getting a site online quickly. On the other hand, Laravel offers… Read More »
A friend recently asked me if they should use WordPress or Django for their new project. It is a great question because choosing the wrong platform can lead to expensive headaches down the road. I have built everything from simple blogs to complex stores using… Read More »
From a plugin built for a local baseball team to one of the most trusted tools in the WordPress ecosystem, TablePress is a story of steady growth, community focus, and user-first development. Its creator, Tobias Bäthge, didn’t start as a software engineer. He studied control… Read More »
I started my first blog with a shared hosting plan because I just needed the cheapest way to get my content online. But as my blog grew and traffic picked up, I noticed things getting slower. Sometimes, my site would take forever to load, and… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.