Virtustant

Content Writer

Virtustant South Africa
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About the company

Our client is an education-focused organization dedicated to helping students succeed in their academic and professional journeys. They produce high-quality content across multiple channels to support learners through complex application processes and guided programs.

Job Description

Our client is looking for a highly skilled English Content Writer to create engaging, persuasive, and value-driven content across various formats. This role involves writing website copy, email sequences, blog posts, YouTube scripts, and course scripts. The ideal candidate has excellent storytelling ability, a natural writing flow, and strong persuasive communication skills. Candidates with experience or familiarity with the medical school application process are strongly preferred.

Responsibilities of the role

  • Write clear, engaging, and persuasive website copy.
  • Create email sequences for newsletters and sales CRM workflows.
  • Produce well-structured and value-driven blog posts.
  • Write YouTube scripts that are captivating, educational, and aligned with brand voice.
  • Develop course scripts that simplify complex information and maintain learner engagement.
  • Collaborate with the content leadership team to ensure alignment with strategy and tone.
  • Follow content briefs and meet deadlines consistently.

Required Experience and Qualifications

  • Exceptional writing skills with a natural, human, and persuasive voice.
  • Ability to create engaging content across multiple formats (web, email, blogs, scripts).

Preferred Skills

  • Strong knowledge of the medical school application process (language, steps, and nuances).
  • Understanding of marketing and SEO fundamentals, with the ability to create value-driven content across the buyer’s journey.

Personality

  • Creative, curious, and detail-oriented.
  • Able to simplify complex topics clearly and engagingly.
  • Open to feedback and collaborative with content leadership.
  • Consistent, reliable, and proactive in meeting deadlines.

Salary and Benefits

  • Payment in USD or Local Currency according to candidate's preference.

Software & Tools

  • Standard writing and collaboration tools (e.g., Google Docs, Notion, or similar).
  • CRM or marketing tools exposure is a plus (not required).


  • Seniority level

    Associate
  • Employment type

    Full-time
  • Job function

    Marketing
  • Industries

    Higher Education

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