A trend we’re seeing across every vertical at Verlinvest: every consumer experience is becoming more social, more entertainment-driven, and more experiential. Whether it’s a K-beauty pop-up (shoutout to Yepoda!) or an Insomnia Cookies store—where the late-night, warm-cookie ritual has become a shared cultural moment—today’s consumers show up for experiences, not just products. The brands that will win consumers over are the ones that create social moments that grab attention and spark real interaction.
Stories of Transformation: Digitalised modern life has created whiplash, with consumers seeking real-world engagement, says Verlinvest Director Alexander Rosenthal. For brands, this means finding ways to facilitate social interactions, and creating third spaces where people enjoy spending time. Watch the full interview on our website. #PrivateEquityWire #consumers #brand #privateequity