GlobeScan

What did COP30 deliver and how did it stack up against expectations? GlobeScan Director Alvaro Almeida shares his reflections after attending #COP30, offering insights into the practical paths being prioritized to tackle the climate crisis 👇

Thank you to everyone who joined our Executive Roundtable Highlights event in Singapore last week, hosted in partnership with Acre! Our Empowering the Sustainable Consumer session brought together senior leaders to discuss the evolving landscape of sustainable consumer behaviour across APAC. Grounded in insights from GlobeScan’s Healthy & Sustainable Living Survey from an APAC lens, the discussion focused on bridging consumer engagement gaps, sharing best practices, and identifying emerging opportunities for cross-sector collaboration. Interested in partnering with us to bring a similar event to your region? Reach out at insight@globescan.com Greg Brittian, Andrew Cartland, Karl Lee, Leeam Goss-Layani

COP30 has revealed that business and government aren't yet ready to phase out fossil fuels, but what about consumers? Recent GlobeScan research indicates strong global support for renewable energy, with majorities in Kenya (80%), South Africa (79%), Indonesia (77%), Nigeria (76%), and Morocco (75%) saying a shift away from fossil fuels is needed. Latin America also supports this, with Brazil (74%), Peru (71%), and Mexico (67%) endorsing it. Support is moderate in Europe and North America, with Germany (43%), the UK (47%), Canada (50%), and the USA (48%), due to economic pressures and entrenched fossil fuels. Saudi Arabia (54%) stands out; despite opposing a COP30 deal to phase out fossil fuels, over half of its citizens favor the transition, showing momentum even in oil-dependent economies. While support exists, barriers remain, requiring bold leadership and collaboration. Learn more and download the map on our website: https://lnkd.in/eteQfWZG

People broadly support increased investment in environmental protection, but concerns over rising living costs and financial insecurity are shaping public engagement with climate and nature initiatives. While most recognize a healthy environment as vital for economic growth – and some advocate prioritizing it — few are willing to make personal financial sacrifices. This gap between environmental aspirations and financial reality underscores the importance of policies and messaging that connect ecological progress with economic stability. Learn more and read the full report here: https://lnkd.in/eS72WME3

Some may say that in uncertain times - tariffs, inflation, economic pressures... talking about sustainable living feels like a luxury. But yesterday reminded me that people still care. Better yet, these are leaders with deep knowledge and influence across sectors, shaping how we live - from banking to eating. GlobeScan’s Singapore office had the pleasure of collaborating with Acre to host an executive roundtable with 10 sustainability leaders. Grounded in insights from our latest Healthy & Sustainable Living Consumer Survey, participants shared best practices, reflected on gaps and challenges for system change, and explored ideas for innovative collaboration. I was amazed at how fast the discussion sparked - despite coming from different sectors/backgrounds, everyone shared a real passion for empowering consumers on their sustainability journey! This gives me hope to say that sustainability isn’t a luxury - it’s something close to our hearts. When we create space and time, we naturally start to work together for it. Respecting the Chatham House Rule, I won’t tag participants or companies - but you know who you are, and thank you for your great contributions! To my networks in sustainability and the social sector: Do you see a growing need for informal platforms for peer-to-peer exchange and knowledge sharing? I’d love to hear your thoughts.

This is a positive development. From GlobeScan's ongoing consumer research on sustainable living, we seen a steady decline in the proportion of consumers in Canada and around the world saying they are seeing communications on sustainability from brands. The "green hushing" that companies have been employing because of the uncertainty of regulations is dampening consumer interest and engagement around sustainable behaviours. While there are certainly risks of greenwashing in the market, I believe the bigger risk is not to engage consumers on sustainability. We need to stoke demand for sustainable products, services, behaviours.

Join GSA and GlobeScan on Thursday, December 4 for "Understanding the Global Seafood Consumer: What Drives Trust and Purchase Decisions" with Elise Avallon and Gayle Chong! 💻 This webinar will provide an overview of market research conducted by GlobeScan for Global Seafood Alliance in 2025 in Canada, France, Spain, the United Kingdom and the United States. Seafood consumers were surveyed to better understand purchasing decisions related to seafood and ecolabels, as well as the best methods to inform and engage with consumers on responsible sourcing. Register here ➡️ https://bit.ly/47LyzmK

From greenwashing to green-hushing, and now Chatham House–style communications. As #COP30 concludes in Belém, the spotlight has shifted from the high-profile visibility of COP28 in Dubai to quieter, behind-closed-doors discussions. For many global marketers, this has meant caution and recalibration. In North America, half of companies have dialed down ESG messaging, while political pressure drives careful communication. Meanwhile, the Middle East continues to move forward with confidence through national strategies and outward communication. The lesson for CMOs and communications leaders? Prove it. In a world full of misinformation, trust now comes from measurable impact and evidence-based storytelling. Read the full article from GlobeScan Middle East Adviser Miki Hirasawa-Ashton here: https://lnkd.in/dSE_D6nS

What’s top of mind globally right now? 💡 As COP30 enters its final days in Brazil, climate action dominates headlines, but public concerns go beyond the environment. War, conflict, and poverty rank alongside climate change as the most serious issues and urgent priorities. These crises are deeply interconnected: 🔹 Climate change fuels resource scarcity and displacement. 🔹 Poverty and inequality create conditions for conflict. 🔹 Conflict undermines efforts to build resilience and economic security. What does this mean for global progress? Expectations for bold climate action are high, yet competing priorities and geopolitical tensions risk slowing momentum. Integrated strategies that tackle climate, poverty, and conflict together will be essential to achieving global aspirations. 👉 Read the full insight here: https://lnkd.in/eNVsC7vR