Just wondering, what is the correct way to add HTML <strong> tags or anything else for that matter to this?
echo $row->title
I did this
echo '<strong>'.$row->title.'</strong>';
The way you are doing it is perfectly fine. However, don't forget that you might need to escape html characters unless HTML should be allowed (which is unlikely in a "title").
echo '<strong>'.htmlspecialchars($row->title).'</strong>';
This would escape <> and some other special characters.
<strong><?=$row->title?></strong>shorttags=FALSE