Lifesight

Most marketers continue to allocate budgets based on platform-reported metrics that claim credit for conversions that would have happened anyway. 𝗧𝗵𝗶𝘀 𝗶𝗻𝗳𝗹𝗮𝘁𝗲𝗱 𝘃𝗶𝗲𝘄 𝗼𝗳 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗵𝗶𝗱𝗲𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗽𝗼𝗿𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝗻𝘆 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. ❌ You cannot optimize what you do not accurately measure. As Gabriele Franco (Founder at Cassandra) highlights, the missing link in modern analytics is validation. By combining marketing mix modeling (MMM) with rigorous incrementality testing, you can distinguish between channels that merely harvest existing demand and those that actually create it. 🙌 This calibration process is essential for understanding the true lift of your campaigns, helping you move budget away from saturated channels and confidently scale platforms that deliver incremental revenue. 🚀 Start measuring the real impact on your bottom line. Start here: https://linkly.link/2Qxrw

One campaign, three different results. If this sounds familiar, your marketing budget is in trouble. 👇 You're running one campaign but seeing three different results across your platforms. 𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗱𝗮𝘁𝗮 𝗱𝗶𝘀𝗰𝗿𝗲𝗽𝗮𝗻𝗰𝘆; 𝗶𝘁'𝘀 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝘄𝗮𝘀𝘁𝗲𝗱 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗮𝗻𝗱 𝗶𝗻𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. ❌ Relying on isolated measurement models, such as traditional attribution models, MMM, or even incrementality tests, in silos creates a fragmented view of performance. As Madan Bharadwaj, Founder & CEO of M-Squared | M^2, explains, there's often no single source of truth. This is where a 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 platform becomes critical. 💡 It helps you cut through the noise, get a clear and accurate picture of your performance, and make data-driven decisions that actually boost your bottom line. 🙌 Stop guessing and start knowing the true impact of your marketing efforts: https://linkly.link/2Qxrw

One of the latest from WARC resonates deeply with our philosophy on marketing effectiveness. Their framework, emphasizing ‘𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹, 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱, 𝗮𝗻𝗱 𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 + 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝘀’, is fundamental for marketers seeking clarity and true impact. 💯 1️⃣ 𝙄𝙣𝙘𝙧𝙚𝙢𝙚𝙣𝙩𝙖𝙡: Why is this vital? It's about proving your advertising adds new customers, not just claiming sales that would have occurred anyway. Moving beyond vanity metrics like ROAS to understand true, incremental lift is essential for efficient spending. ✨ 2️⃣ 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙚𝙙: A measurement stack must unify all channels - paid, owned, earned, across both online and offline media. Siloed views are misleading; a single, comprehensive framework reveals the real interplay between channels. ✨ 3️⃣ 𝙄𝙢𝙢𝙚𝙙𝙞𝙖𝙩𝙚 + 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙚𝙙: Effective measurement looks beyond immediate campaign spikes. It acknowledges that media impact has both short-term effects and long-term brand-building consequences. Understanding concepts like diminishing returns and sustained brand equity helps optimize for both immediate wins and lasting growth. ✨ 𝗔𝗱𝗼𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗺𝗲𝗮𝗻𝘀 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗰𝗼𝗿𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗮𝘂𝘀𝗮𝗹𝗶𝘁𝘆. 🙌 At Lifesight, we empower brands to achieve this clarity, enabling them to understand the true incremental value of their marketing and make data-driven decisions for sustainable success. 🚀 Take the next step toward smarter, incremental, and sustainable marketing decisions: https://linkly.link/2Qxrw [Credit: 'The Multiplier Effect' Report By WARC]

A $𝟭𝗠 marketing cut just cost a brand $𝟰.𝟱𝗠 in revenue. 🚨 This isn't a rare mistake; it's a direct result of relying on outdated attribution models, such as last-touch attribution, which consistently overvalues bottom-funnel channels like branded search while completely overlooking the impact of upper-funnel activities on platforms. ❌ When it's time to tighten budgets, these seemingly "𝘂𝗻𝗱𝗲𝗿𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴" channels are the first to get eliminated, leading to disastrous consequences for the sales pipeline and overall growth. This is precisely the scenario Rajeev Aravindakshan Nair (Co-founder & CPO at Lifesight) breaks down 👇 By cutting spend on CTV and TikTok, the brand unknowingly severed its key growth drivers. It was only through causal analysis, which moves beyond simple correlations, that the true value of these channels was revealed. Traditional reports misled them, but a causal model showed the undeniable link between their upper-funnel spend and revenue. 🙌 Stop making costly decisions based on flawed data.  See how you can measure what truly drives business growth and protect your marketing budget: https://bit.ly/48kyKFP

Team Lifesight will be at the Retail Summits - 𝗛𝗲𝗮𝗹𝘁𝗵 & 𝗕𝗲𝗮𝘂𝘁𝘆 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟱 on 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬, 𝟮𝟬𝟮𝟱, in 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀! 🙌 Join Ada Pally, VP of Marketing at Lifesight, who will be moderating a session on “𝙎𝙝𝙖𝙥𝙞𝙣𝙜 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚: 𝘾𝙓𝙊 & 𝙛𝙤𝙪𝙣𝙙𝙚𝙧 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙤𝙣 𝙩𝙝𝙚 𝙚𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙤𝙛 𝙝𝙚𝙖𝙡𝙩𝙝 & 𝙗𝙚𝙖𝙪𝙩𝙮 𝙚𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚”. 🚀 Key discussion points include: ✔️ How to stay competitive in a saturated market ✔️ How to leverage cutting-edge technologies and data to accelerate growth ✔️ The latest in marketing, product development, and personalization ✔️ Get practical insights, inspiration, and leadership advice from top founders and C-suite executives 🕒 Time: 𝟵:𝟯𝟬 𝗔𝗠 – 𝟭𝟬:𝟭𝟱 𝗔𝗠 📍 Location: 𝗝𝗪 𝗠𝗮𝗿𝗿𝗶𝗼𝘁𝘁 𝗟.𝗔. Panelists: ✨ Aja Frierson - Founder at Habit Cosmetics ✨ Disney Petit, MBA - Founder & CEO at LiquiDonate ✨ Emilie Hoyt - CEO at LATHER ✨ Linda Wang - Founder & CEO at Karuna Skin & Avatara Personal Care, LLC ✨ Marc Kravets - CEO at Lancer Skincare ✨ Tiffany Rose Dean - Founder & CEO at Hollywood Hair Bar RSVP now: https://bit.ly/47Kr9QK We can’t wait to see you there! 🤗 Also, don’t forget to connect with the Lifesight team at the event to explore how we’re shaping the future of eCommerce marketing. We'll be at 𝗯𝗼𝗼𝘁𝗵 #𝟭𝟱. 🤗

Connect with the experts shaping the future of health & beauty eCom. At next week’s Health & Beauty eCommerce Summit you'll have the chance to meet our partners, ask your biggest eCom questions, and discover how they’re helping brands scale, streamline operations, and stay ahead of the competition. 🎟️ Reserve your spot today: https://lnkd.in/eqxpKXKZ Amie, Bonsai, Compass Languages, Flex, Lifesight, Lebesgue, LiquiDonate, MNTN, Moonshot AI, M-Squared | M^2, Tie, Zaymo, 17TRACK, App0, BlueConic, Clarity Digital, Commune, ePost Global, FedEx Logistics, Genius Monkey, Highlight, Hue., Northern Lights Technology Development, Rakuten Advertising, Saltbox

The Lifesight team is counting down the days to the Retail Summits - 𝗛𝗲𝗮𝗹𝘁𝗵 & 𝗕𝗲𝗮𝘂𝘁𝘆 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟱! ✨ Our VP of Marketing, Ada Pally; Sr. Director of Marketing Measurement & Strategy, Clara Ferren; and Measurement Strategy Manager, Allison Billingsley; look forward to connecting with you all. 🤗 They'll be at 𝗯𝗼𝗼𝘁𝗵 #𝟭𝟱, ready to discuss how to navigate the evolving e-commerce landscape and drive success for your brand. 🚀 Let’s make the most of the summit - click here to book a meeting with the team: https://bit.ly/3WWuMNg See you in 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀 on 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝘁𝗵!

Team Lifesight is heading to the Retail Summits - Health & Beauty eCommerce Summit 2025! 🚀 We look forward to connecting with the finest leaders in the health & beauty e-commerce space and helping them drive profitable growth for their businesses! 🙌 📍𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀, 𝗖𝗔 | 📅 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬, 𝟮𝟬𝟮𝟱 | 📍𝗕𝗼𝗼𝘁𝗵 𝟭𝟱 Let’s connect and explore the future of e-commerce together! See you in LA! 👋

We’re thrilled to welcome Timothy Barramen to the Lifesight team! 🤗 Timothy joins us as an Account Executive, bringing over a decade of experience in Portfolio Analytics and SaaS platforms. Throughout his career, he’s been passionate about helping digital marketers take better ownership of their data and drive smarter, data-informed decisions. 🎉 His deep expertise in analytics and marketing technology perfectly aligns with Lifesight’s mission to empower marketers to become true scientists through our unified marketing measurement solutions. 🙌 Welcome aboard, Timothy - we’re excited to see the impact you’ll make! 🚀