Sports Illustrated Swimsuit’s cover photo
Sports Illustrated Swimsuit

Sports Illustrated Swimsuit

Internet Publishing

A brand created for women, by women. Opening eyes. Speaking truths. Changing minds.

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About us

The Sports Illustrated Swimsuit issue is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV, and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale. Sports Illustrated Swimsuit has become a lifestyle platform that champions body confidence and self-expression and connects with diverse audiences through digital content and signature experiences that nurture the body, soul, and spirit. Sports Illustrated Swimsuit remains steadfast in its goal of providing an inspirational media platform for individuals where they can connect, explore and engage with 24/7 content that speaks to wellness, travel, food, style, and beauty.

Website
https://swimsuit.si.com/
Industry
Internet Publishing
Company size
51-200 employees
Type
Public Company

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  • View organization page for Sports Illustrated Swimsuit
    Sports Illustrated Swimsuit

    427 followers

    As we wrap the 2025 Sports Illustrated Swimsuit launch, we’re proud to share not just what this team accomplished, but what it stood for. This launch showed what a legacy brand can look like in a new era: culturally relevant, community-driven, and unapologetically empowering. The conversation was everywhere: 💬 “I love showing what this body has done for me.” – Ilona Maher 💬 “For once, that was enough for me.” – Remi Bader 💬 “Freedom means living your own truth on your own terms at any age.” – Bethenny Frankel Runway moments went viral – from Jordan Chiles' aerial flip to Livvy Dunne’s split jump. Bethenny Frankel’s Supermodel Snack series sparked trends. Headlines followed: 💬 “Female athletes are the new supermodels.” – Self Magazine 💬 “The SI Swimsuit show never, ever disappoints.” – Miami Herald We’ve said it before, and we’ll say it again: SI Swimsuit isn’t just a magazine. It’s a platform – a space where women show up fully as themselves, and where the world pays attention because of it. This year, we launched with our first-ever digital covers, featuring Alix Earle, Ilona Maher, and Briana LaPaglia. In May, the print issue dropped with four iconic covers – Salma Hayek Pinault, Livvy Dunne, Jordan Chiles, and Lauren Chan – delivering over 20 billion media impressions. Highlights included: ✅ The annual Sports Illustrated Swimsuit Cover Reveal Party at Hard Rock Hotel New York, featuring a live red carpet show and surprise performance by 50 Cent. ✅ The first-ever Sports Illustrated Swimsuit Social Club, a two-day immersive experience celebrating beauty, wellness, fitness, and fashion, with 14 incredible brand partners including Coppertone, Batiste, MINI, Dear Media, SipMargs, and more. ✅ Miami Swim Week, featuring the first annual Sports Illustrated Swimsuit Beach Club presented by Coppertone, a weekend of brand activations, and the Runway Show: 26 women – from cover stars to creators – walking in front of a global audience, ending with a viral live performance by Jessie Murph. We’re incredibly proud of the momentum – and even more excited for what’s next! #SportsIllustratedSwimsuit #SISwim #BrandMarketing #EmpoweredWomen #RepresentationMatters

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