SSA Group

Keeping the IAAPA hype going with our VP of Restorative Strategies, Andrew Fischer, speaking at the "Driving Social and Environmental Impact Through Responsible Sourcing" Panel Session, tomorrow at 2:30 PM EST.

The IUCN Congress in Abu Dhabi reaffirmed something central to SSA Group’s mission: every plate tells a story, and every story can inspire conservation. We’re proud of Chef Matthew Beaudin for sharing our vision on the global stage and excited to bring these insights to our partners and guests nationwide.

We’re excited to hear from our Learning & Development Manager, Myke Eggers, at the IAAPA Expo tomorrow as he shares insights on the current state of the hospitality industry. Myke will explore how organizations can modernize their training programs to better engage today’s multigenerational teams, highlighting what’s changing, what’s timeless, and what truly moves the needle in guest experience. His session will unpack: - How guest-experience strategies evolve over time - The balance between technology and authentic human connection - How to keep hospitality training relevant, inclusive, and emotionally resonant in today’s environment This conversation is an important part of SSA’s ongoing commitment to elevating hospitality standards across our partners and sharing the impact of our 452 Hospitality philosophy with industry peers around the world.

Our EVP of Growth & Experience, David Rosenberg, spoke this morning at the IAAPA Expo at the Zoos & Aquarium: A Global Perspective Panel. We're excited to have other SSA Group speakers featured this week.

Connection & conservation at the AZA Annual Conference 2025: Ruth Read sums up the Association of Zoos and Aquariums event. tinyurl.com/34fct596 Featuring SSA Group, Event Network, LLC, Sub Sea Systems, Inc., Verdis Group, IMMOTION and lots more.

Congratulations to our technology partner Cinchio Solutions on their acquisition of Tatvam Analytics. This is an exciting step that strengthens the guest-experience insights powering cultural attractions across the country. Read more in blooloop https://lnkd.in/enkNnePv

Meet the professional troublemakers changing the future of zoos and aquariums. SSA Group is proud to partner with TESSERE to launch the Zoo & Aquarium Professional Troublemaker of the Year program, recognizing the bold leaders who are asking “why” and “what if” to drive real, transformative change for people and wildlife. Each year, we’ll honor: 🔹 Professional Troublemaker of the Year – established leaders reshaping systems and culture across our field 🔹 Emerging Professional Troublemaker of the Year – rising stars already challenging the status quo and pushing innovation forward Honorees will receive sponsored attendance to the ECHO conference, joining a community of innovators dedicated to building a more sustainable, thriving planet. Change is inevitable. Courageous leadership is a choice. Here’s to the disruptors, boundary-pushers, and big-question-askers who are moving our industry forward.

“As long-time partners of the Honolulu Zoo, we’re proud to help bring their digital ticketing system to life. It’s a meaningful step in creating a smoother, more welcoming hospitality experience for every guest.” - Sean McNicholas, CEO SSA Group is excited to share that we’re now offering Admissions services at the Honolulu Zoo. From streamlined entry to enhanced guest support, we’re proud to deepen our partnership and help create an even more seamless experience for visitors from around the world. Here’s to: - Shorter lines - Smoother arrivals - More time enjoying the zoo Mahalo to our partners at Honolulu Zoo for trusting SSA to elevate the guest journey.

The guest experience landscape is shifting. Expectations are rising, attention is shortening, and visitors are seeking something deeper than convenience alone. They want connection. They want meaning. They want to feel cared for. And increasingly, they want to know their experience is aligned with a more sustainable future.   In a recent episode of The Attractions Group Podcast, David Rosenberg, Executive Vice President of Growth and Experience at SSA Group, spoke to a truth we see every day inside cultural attractions: hospitality is no longer a service category. It is a mission strategy.   At 452 Hospitality, this belief sits at the center of everything we do, creating moments of care that strengthen our partners’ missions and support a more sustainable guest experience.