Viant Technology

Teeing up to support a great cause: We're proud to have partnered with ICON International, Inc. to support this year's Mark Wahlberg Youth Foundation Celebrity Invitational, which raised funds for underserved children. Thank you to everyone who made this event possible and to the Foundation for its 25 years of work serving youth communities nationwide. #MWYFCI #GolfForACause #mwyf #ViantCares

Happy #Thanksgiving from #TeamViant!🦃🥧 Thank you to all of our team members, customers and partners for another incredible year of growth and big wins. Let's go!🚀 #HappyThanksgiving #HappyHolidays

If the open internet is going to thrive, neutrality has to come first. Marketers are at a massive information disadvantage. Everyone else in the ecosystem—the walled gardens, the SSPs, the exchanges—all know the system and how to play it. It’s an insider’s game, where the rules are written by those who profit most from keeping others in the dark. Their goal is simple: extract as much money as possible from the advertiser caught in the middle. This system wasn’t designed to serve marketers…it was designed to feed itself. That’s why DSP neutrality matters. A DSP’s job is to represent the advertiser, period. Not the exchange, not the SSP, not even itself. But across the ecosystem, that commitment is starting to break down. When a DSP starts owning supply or preferencing its own inventory, transparency disappears and trust goes with it. Independence is built into how we operate at Viant. Unlike competitors who own media or monetize their own supply paths, our incentives are fully aligned with advertisers. While others direct spend toward properties they own (Google to YouTube, Amazon to Prime Video, Yahoo to their properties), our only priority is maximizing return on ad spend for marketers. We don’t own publisher content, we stay objective. This is neutrality in action. Marketers need someone on the inside who’s actually on their side— a partner who understands how the game is played and uses that knowledge for them, not against them. That’s why Viant exists, and why we continue to win new business: by being the trusted insider our clients can count on. When DSPs lead with neutrality, marketers win, publishers win and the open internet becomes what it was always meant to be: open, fair and accountable. #AdTech #OpenInternet #DSPNeutrality #Programmatic #Transparency

We’re excited to welcome Andrew Rosen to #TeamViant as our new Head of Industry, Healthcare! 🎉 Andrew brings over 20 years of experience in digital media and adtech, spanning Client Partnerships, Platform Solutions, and Brand Strategy. Most recently, he served as Vice President of Strategic Partnerships at People Inc., where he helped prominent Pharma manufacturers engage, educate, and support patient populations, caregivers, and healthcare professionals. Before that, Andrew led the Healthcare practice at Nextdoor, partnering with brands to foster meaningful community-level conversations around health and wellness. Earlier in his career, he built and scaled Sales & Strategy teams at Interclick, Yahoo, and Nativo Inc. At Viant, Andrew will lead our Healthcare go-to-market strategy and bring Viant’s identity, CTV, and #AI solutions to brands across Pharma, Retail Health, Hospital Systems, and DTC Health. Welcome aboard, Andrew! 🚀 #AdTech #Leadership #HealthcareMarketing #CTV #DigitalAdvertising

CTV content is having its Moneyball moment. ⚾ Our CMO, Rohan Castelino, sat down with Streaming Media Magazine to talk about why “premium” in streaming is no longer just about primetime hits. It is about what viewers are actually watching in real time across massive FAST and AVOD libraries like Tubi. In the interview, Rohan breaks down: • How Viant Technology’s integration with Tubi unlocks scaled, content-based targeting and measurement • How IRIS.TV enables leading AI models to analyze content frame-by-frame, turning every show, movie, and clip into an addressable opportunity • Why FAST and AVOD content is often where performance really happens for advertisers • Why content data is the new edge for brands looking to win the next decade of streaming If you care about the future of CTV, contextual, and performance, this is a must-read. 👉 Read the full interview here: https://lnkd.in/grnnK-_Q #IRISTV #CTV #Streaming #FAST #AVOD #AdTech #Contextualtargeting #Tubi #Viant #programmatic

In the latest episode of 𝗔𝗱𝘁𝗲𝗰𝗵 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, Viant’s VP of Agency Partnerships Amanda Sheplee breaks down the pitfalls of 𝗹𝗮𝘀𝘁-𝗰𝗹𝗶𝗰𝗸 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 with simple, no-frills terms. 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: It’s time for advertisers to stop chasing last-click metrics and start optimizing for true incrementality. Too often, search spend ends up validating outcomes that CTV has already driven, instead of unlocking new growth. At Viant, we’ve been all-in on #CTV from the beginning: ♦️ Building direct partnerships with the world’s top streaming & premium content owners ♦️ Giving marketers the most direct path to high-quality inventory inside an ad platform ♦️ Completing ID syncs with the largest streaming platforms ♦️ Layering in IRIS.TV contextual intelligence to maximize performance and relevance This is what it looks like when CTV, identity and data strategy come together to drive real outcomes for marketers. #Incrementality #DigitalAdvertising #CTV #AdTechDecoded #MultiTouchAttribution

Being public forces you to become who you say you are. I often hear executives complain about the downsides of being a public company. I’ll admit, it is a lot of work—the quarterly earnings reports, the never-ending investor meetings, the constant external pressure. But the way I see it, that’s exactly the point: going public instantly adds a level of rigor you just don’t have as a private company. You have to tell people what you’re going to do, and then you actually have to go do it (or better yet, beat it). That pressure fuels real innovation and progress. Here’s why we don’t regret going public: The Pressure Makes You Better. Going public forces a discipline that private companies never have to face. You’re accountable to what you say, which keeps the whole company locked on what actually matters and pushes the business forward. That rigor becomes a competitive weapon. Visibility. Access to capital is one part. The other is the platform. Our earnings calls give us a metaphorical megaphone — they move the market, drive news cycles, and put us into conversations we would never be in otherwise. Private companies don’t get that visibility, and many fade simply because no one knows what’s happening inside. Alignment Through Real Ownership. Viant employees receive equity, so everyone shares in the wins (and the losses) and is motivated to see the business grow and the stock rise. When people know the targets, listen to earnings calls, and understand exactly what we’re driving toward, the whole company rows in the same direction. Better Talent. Because we offer meaningful, liquid equity, we can recruit talent we never could’ve attracted as a private company. As we’ve built out our autonomous platform, that caliber of talent has made all the difference. In 2023, our stock hit a low of $3/share after hitting a high of $65/share. Investment banks were circling, telling us to delist, go private, take a payday, dividend out the cash — anything to escape the “distraction” of being public. But that’s not why we went public or why we built this company. We’re in adtech for life. We didn’t go public for a quick cash-out; we’re here to build something long-term and generational… and maybe change the world of advertising for the better if we’re lucky. We don’t care where the market is right now. We don’t care what the latest pundits say about adtech vs. the walled gardens (you’ve all been saying the same thing for 20 years!). We’re here to build our vision for the future — and that future is autonomous. So if we could go back in time, would we go public again? Every. Single. Time.

When The Basement set out to drive more enrollment actions for a leading public university, they turned to Viant for a smarter, identity-based approach. With Viant's 𝗛𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗜𝗗™, AI Bid Optimizer, and Contribution Attribution Model, the team unified #CTV, Audio, and OLV to measure and maximize performance. 🎯 The results? 📈 +440% click-through rate 📈 +200% DSP conversions 📈 +10.9% enrollment lift A clear win for data-driven education marketing. Read the full case study below. #EducationMarketing #ConnectedTV #DigitalAdvertising #OmnichannelMarketing https://lnkd.in/eyMEnscP

Advertisers are facing what we call 𝘁𝗵𝗲 𝟳𝟬/𝟯𝟬 𝗣𝗿𝗼𝗯𝗹𝗲𝗺, and it’s stalling true demand generation. 💰70% of ad budgets go to search, social, and retail media: channels that capture existing demand. 📺 Only 30% goes to CTV and streaming audio: channels that actually create demand. The result? Too many brands are pouring money into clicks from people who already intended to buy, instead of fueling the interest that drives tomorrow’s growth. At a recent conference for brands that we hosted with the Association of National Advertisers at Viant HQ, our CEO & Co-Founder Tim Vanderhook summed it up perfectly: “𝙒𝙝𝙚𝙣 𝙖 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙨𝙚𝙖𝙧𝙘𝙝𝙚𝙨 𝙛𝙤𝙧 𝙖 𝙗𝙧𝙖𝙣𝙙𝙚𝙙 𝙩𝙚𝙧𝙢, 𝙩𝙝𝙚 𝙖𝙙 𝙝𝙖𝙨 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙙𝙤𝙣𝙚 𝙞𝙩𝙨 𝙟𝙤𝙗. 𝙎𝙚𝙖𝙧𝙘𝙝 𝙞𝙨 𝙜𝙚𝙣𝙚𝙧𝙖𝙡𝙡𝙮 𝙣𝙖𝙫𝙞𝙜𝙖𝙩𝙞𝙤𝙣𝙖𝙡. 𝘽𝙮 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙩𝙮𝙥𝙚𝙨 𝙮𝙤𝙪𝙧 𝙣𝙖𝙢𝙚, 𝙩𝙝𝙚𝙮’𝙫𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙢𝙖𝙙𝙚 𝙩𝙝𝙚𝙞𝙧 𝙘𝙝𝙤𝙞𝙘𝙚.” It’s time to rebalance the scales, to move from capturing demand to creating it. Because real growth doesn’t come from just harvesting intent; it comes from generating it. Learn how advertisers can overcome the 70/30 Problem and drive long-term ROI. #DemandGen #AdTech #DigitalAdvertising #PerformanceMarketing #CTV #ViantAI https://lnkd.in/eRKB4MKD

Audiences and brands have their eyes on #CTV. It's where attention, premium content and precision targeting intersect to drive stronger, measurable results. Join us for 4As’s webinar “The New Network Effect: Redefining the Agency-Publisher-Data Dynamic” 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝟭𝟭/𝟭𝟯, 𝗳𝗿𝗼𝗺 𝟭–𝟮 𝗣𝗠 𝗘𝗧 to get the latest from: ⭐️ Keith Petri, SVP, Identity, Viant ⭐️ Julie Clark, SVP, Media & Entertainment, TransUnion ⭐️ Corinne Casagrande, SVP, Strategy, Planning & Insights, AMS You'll learn about: ✅ What shifting viewership means for media planning across #linear & CTV ✅ How curated CTV ecosystems drive smarter investments and better outcomes ✅ Why premium inventory and interoperable data are key to unlocking the full value of CTV ✅ How to overcome fragmented measurement and prove cross-platform #ROI Register & learn more: https://lnkd.in/e-NnqsiB #ConnectedTV #Identity #Measurement #AdTech #Privacy #ViantAI #Webinar #Adtech #DigitalAdvertising