How to overcome the 70/30 Problem in advertising

The Strategic Edge of Custom Ad Formats in Programmatic Advertising Not all ad formats are created equal. For high-traffic publishers, generic solutions mean leaving revenue on the table. Custom ad formats open untapped potential by tailoring placements and interactions to fit your unique audience and site architecture. At Stellor Media, we engineer ad units that blend naturally with your content — boosting viewability and engagement without disrupting user experience. Consider this: a major entertainment publisher with 35 million monthly pageviews saw a 38% RPM lift within just 60 days after implementing our custom sticky footers, outstream videos, and smart frequency caps. They maintained their site's integrity while capturing premium CPMs from exclusive brand partnerships. What does this mean for you? Strategic customization turns impressions into higher revenue. It creates a premium environment that advertisers compete for — driving CPMs up and filling your inventory with quality demand. If you're ready to move beyond cookie-cutter ad units and get the most from every impression, it's time to explore tailored formats designed for your platform. Your audience deserves a user experience that feels natural. Your business deserves revenue growth you can count on. How are you using custom formats in your monetization strategy today? #SSP #RTB #CustomUnits

Innovid's Harmony solution now includes Conversion signals, enabling real-time ad optimization against business outcomes with Google DV360 as an early adopter - https://lnkd.in/gVDVj-54 “For advertisers, the real advantage of Conversion signals is being able to act on what’s working in real time,” said Guy Kuperman, Chief Strategy Officer, Innovid. “ #AdTech #CTV #ProgrammaticAdvertising #DigitalAdvertising #MarketingAnalytics #GoogleDV360 #Innovid #Advertising #TechIntelPro

The Business Advantage: Grow Beyond Attribution , Ad Networks grow faster when attribution stays in-house. Attribution isn’t just about tracking conversions anymore — it’s about control, growth, and positioning. With Kalruck, Ad Networks, Agencies, and RTB Platforms can: ✅ Onboard all types of advertisers — from startups to global brands. ✅ Let advertisers track events, measure KPIs, and know their ROAS — all within your ecosystem. ✅ Attract quality publishers by running exclusive, validated campaigns. ✅ Stand one step ahead of competitors by keeping attribution in-house and data under your control. This isn’t about saving on cost. It’s about unlocking new market potential — more advertisers, better partnerships, and stronger performance outcomes. Owning attribution is no longer optional — it’s how modern Ad Networks lead. 📖 Read the full story: https://lnkd.in/dgB84Zxk #AdTech #AdNetwork #AgencyGrowth #PerformanceMarketing #ROAS #Kalruck

The Programmatic Supply Chain: Are You Paying for Transparency or Just Paying More? Every time an ad gets placed online, there’s an invisible maze behind it — DSPs, SSPs, ad exchanges, and countless data hops in between. But here’s the catch - every “hop” adds cost, sometimes without adding value. That’s where Supply Path Optimization (SPO) steps in - it’s like decluttering your media supply chain, helping you see exactly where your money goes and which paths deliver the best outcomes. Think of it like choosing a faster, toll-free route on Google Maps instead of taking the scenic detour that drains your budget. And while SPO ensures you’re paying for quality inventory, Attention Metrics ensure you’re getting quality engagement. Because impressions don’t pay the bills - attention does. It’s not just about how many people “saw” your ad, but how long they stayed, interacted, and remembered your brand. At BrandMo Technologies, we help brands uncover these insights — optimizing their supply paths, reducing ad wastage, and shifting focus from views to value. When brands understand their ad supply chain, they stop overspending and start outperforming. Let’s talk about making your media supply chain smarter, cleaner, and ROI-driven. 👉 DM us or visit [brandmotech.com] to discover how transparency builds trust — and trust builds results. Pawan Jailkhani Griffin Pereira (Chartered CMMP®) Allen Sharma Iybee Joseph📈 #ProgrammaticAdvertising #SupplyPathOptimization #AttentionMetrics #DigitalTransparency #AdTech #BrandMoTechnologies #MediaEfficiency #AdPerformance #BrandGrowth #MarketingInnovation #AdTechInsights

Friendly reminder! A lot of people judge an ad only by what they see on the surface: Purchases. ROAS. Cost per result. But the reality is this: Some ads convert because of timing. Others convert because they’re genuinely building interest. And those two things look very different in Ads Manager. Before you scale or kill anything, take a moment to check everything happening behind the main numbers: → Are people watching most of the video? → Is the click-through strong even without purchases yet? → Are you getting high-quality comments, saves, or profile taps? → Are users returning to the ad multiple times? Here’s the example we all know: Sometimes an ad shows zero purchases but delivers insane 75–95 percent video views, strong engagement, and high outbound clicks. That’s not a bad ad, that’s an ad in the phase before it becomes a winner. Cutting it too early is how most marketers lose future top performers. Your best ads aren’t always the loudest on day one. Some are gathering signals quietly, building intent, and preparing to break out. So before you make decisions, check the full picture, not just the conversion column. Future winners often start as “weak performers” to anyone who doesn’t look deeper. #MetaAds #PaidMedia #PerformanceMarketing #CreativeStrategy #DigitalMarketing #MediaBuying #GrowthMarketing #EcommerceMarketing

Programmatic advertising is delivering measurable impact for McDonald’s. In a new MediaPost feature from Laurie Sullivan, Broadsheet Communications client Attain, in partnership with OpenX, shows how the right mix of real-time purchase data and identity technology can drive stronger performance and efficiency for major brands. The article explores how smarter data and tech integration are directly improving programmatic outcomes. Read the full story here: https://lnkd.in/gi6FbE3G #ProgrammaticAdvertising #AdTech #DataDrivenMarketing #Attain #BroadsheetPR #BroadsheetCommunications

Holiday creative fatigue is real. By mid-November, the ads that worked yesterday may already be tired. Consumers are bombarded with messages, and attention spans are at their lowest. Here’s how to keep performance strong: ✨ Always have a control creative ready ✨ Rotate in fresh variations quickly when performance dips ✨ Reinforce messaging across multiple channels — CTV, DOOH, audio, display — so it breaks through in different contexts Growth Channel makes this easy to manage in one place, without losing campaign momentum. 👉 More creative best practices in our holiday playbook: https://hubs.la/Q03SxK1W0

🎯 𝗦𝗺𝗮𝗿𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 = 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀! At 𝗘𝗰𝗼𝗺 𝗦𝗲𝗹𝗹𝗲𝗿’𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁, we believe great advertising isn’t about spending more - it’s about spending smart. Here are a few simple yet powerful tips to boost your Amazon ad performance:  • Retarget your audience to maximize ROI  • Use negative keywords to cut wasted spend  • Mix ad types for broader reach  • Track ACoS weekly and analyze data regularly Small actions, significant impact - that’s the secret to sustainable ad growth. #EcomSellersSupport #AmazonConsultancy #AmazonAdvertising #EcommerceGrowth #AmazonSPN #AmazonAds #DigitalMarketing #EcommerceSuccess #PPCOptimization #OnlineBusiness

As advertisers increasingly demand outcome-driven, cross-platform campaigns, publishers continue to struggle with fragmented tech stacks that slow workflows and limit revenue potential. In a recent Digiday-sponsored webinar, Marc Brasset, President of Western Media Group, and Andre Catarino, VP, Professional Services at WideOrbit discussed how unifying people, processes, and technology can help publishers simplify ad ops, streamline operations, and drive growth. Read the full blog for insights on simplifying your ad tech stack and setting your organization up for long-term success. https://ow.ly/NBiF50XoBca

Beyond the "Spray and Pray": How Programmatic Advertising Makes Every Budget Smarter? Still grappling with the "spray and pray" approach of traditional advertising? Programmatic is reshaping digital marketing. The core difference: "Manual Buying" vs. "Intelligent Bidding". 🚀 3 Key Advantages of Programmatic Advertising: • Precision at Scale, No More Waste Traditional: Buys a fixed ad space, shows the same ad to all visitors of that site. Programmatic: Buys "audiences". Uses real-time data to show ads only to high-intent users, drastically reducing wasted impressions and boosting clicks/conversions. • Real-Time Optimization, Driven by Performance Traditional: Long adjustment cycles, unable to change campaigns in real-time. Programmatic: Leverages machine learning to bid, adjust bids, and serve creatives in under 100ms, ensuring budget flows to the best-performing channels and audiences, directly optimizing your ROAS. • Unmatched Scale & Efficiency Traditional: Achieving massive reach requires tedious manual negotiations and high fixed costs. Programmatic: Accesses vast cross-media inventory through a single DSP, achieving enormous reach while maintaining individual-level precision, scaling your user acquisition efficiently. #ProgrammaticAdvertising #PerformanceMarketing #DigitalMarketing #AdTech #DSP