Jason Babcoke

Excited to share that Thoma Bravo has closed our first European-focused fund, exceeding our target and marking a major milestone for our firm. This new fund will help allow us to back the next generation of European software leaders, and I couldn't be more thrilled about the opportunities ahead. In today's business climate, there's often a negative narrative surrounding Europe. However, we've found that great businesses and people are everywhere, especially in the software industry. Europe is home to some of the most innovative founders and management teams, and we look forward to partnering with these leaders to help scale their businesses. https://lnkd.in/enAtzQVa

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Capital formation isn’t just about fundraising; it’s about building trust through transparency and clarity. I just wrapped moderating a panel at SVB’s Venture Connect conference, joined by Erlina Yeo Terwelp, Geoff Taylor, Brian Chen, and Stephen Bluestein. The goal: an interactive discussion on how GPs can build enduring partnerships with LPs in today’s fundraising environment. Key themes and takeaways from the conversation: • Relationships are paramount: Provide access to multiple investment team members across levels. Authentic, consistent engagement is foundational to long-term partnerships.  • Show your fund math: LPs want to see how ownership stakes and exit expectations map to net returns—at the actual fund size. Scaling isn’t a strategy unless supported by fundamentals. Help LPs draw clear conclusions. • Transparency builds trust: Be transparent on valuation methods, revenue multiple assumptions, even succession planning. Consistency and openness go a long way. • Investing in venture: LPs are active, but the bar is higher. Two deliverables I’ll be focusing on in our next cycle: 1. Elevating the operations DDQ. Now the second most-viewed item in any data room, right behind the investor deck. 2. Ensuring our deck clearly communicates fund math. From ownership to exit to net DPI—at the fund size we’re marketing. This experience reaffirmed that transparency and trust-building are critical, especially when the fundraising environment is as bifurcated as the markets we’re investing in. Thanks to Silicon Valley Bank, Bobby Donnelly, and Mark Lau for the opportunity, and to everyone who joined the discussion! 

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A few weeks back, I watched Maggie Hott, GTM leader at OpenAI, confidently navigate her first board meeting at Unify. Having worked with her through Emergence Capital's Operator in Residence (OIR) program, seeing her immediately contribute valuable insights made me think about how most board members receive virtually no training for this critical role. At Emergence, we've built our firm around developing board excellence. We grow all our partners from within and have established a culture of mentorship focused on board service. Junior investors aren't thrown into the deep end—we pair them with senior GPs to observe effective board dynamics firsthand. My initial experience was at DroneDeploy alongside my partner Kevin Spain, where I got great mentorship before taking on independent board responsibilities. We extend this methodology to our OIR program, where operators learn how to be effective board members. Based on my experience mentoring directors, here are the fundamental principles I share with first-timers for how board members can best support founders: 1. Reframe the purpose: Problem-solving, not reporting If your board meeting is primarily reporting, you're wasting your management team's time. Information sharing should happen asynchronously, with board members engaging with materials before the meeting. This enables the live session to leverage collective intelligence on critical challenges. This rarely happens because many directors overextend themselves across too many boards—another reason we maintain a disciplined investment pace. 2. Master the Socratic approach The most valuable contribution often comes through thoughtful questions rather than declarative statements. Your objective is to enhance the decision-making capability of management. I enter each meeting with 1-3 specific areas where I know I can add value, focusing questions on these topics. 3. Follow-through separates professionals from amateurs Diligently document your commitments, establish clear action items, and execute them. It's crazy how just doing this proactively makes a board member stand out. 4. Understand your unique contribution to the board ecosystem A high-functioning board resembles a great basketball team—you need complementary skills, not redundant ones. In every meeting, I stay conscious of my distinct value relative to others in the room, whether that's SaaS expertise, AI knowledge, or a particular relationship dynamic with the CEO. I calibrate my role based on needs—sometimes assertively addressing areas where others have less experience, other times asking probing questions where fellow members have deeper expertise. -- To my knowledge, Emergence is the only VC firm with a formalized program dedicated to board excellence. It's an investment that yields returns where they matter most—in bending the odds of success for our founders. Founders, I'm curious: What board member behaviors have you found most valuable?

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Growth at all costs is out. Strategic expansion is in. One stat from our new report that says it all: By $100M ARR, 67% of growth comes from expansion, not net-new customers. We’re seeing a mindset shift among top-performing founders. They’re prioritizing customer success early, building in product-led growth loops, and measuring how they grow, not just how fast. Full analysis and benchmarks here: https://lnkd.in/gZruurYs #AI #SaaS #CustomerSuccess #BeyondBenchmarks

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“Platform” might be the most over-used term in enterprise software. Platform companies trade at hefty premiums and have driven most of the software market cap appreciation over the past five years. Everyone wants to be one. Pitch after pitch, we hear companies talk about their “platform opportunity,” regardless of what the product is or how it’s built. The bottom line is: companies can call themselves platforms all they want, but ultimately, the proof is in the P&L. Justin Kahl and I broke down the anatomy of enterprise platforms to track if you're on the path to building one - link below: https://lnkd.in/gMdaFw7D

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🔔Announcing the 2025 Vertical SaaS 50!🔔 Today, Avid Ventures, Headline, and Bain Capital Ventures recognize 50 new emerging vertical SaaS companies. 🏭 This year, over a third of the honorees are solving problems in the physical world including Caspian, DocUnlock, and Revenue Vessel in logistics, Complement, DiploAI, and Forgepoint in manufacturing, Ichi in construction, and GridStrong, Lumora, and Strobe Power in electricity/utilities. 📝 As in prior years, several honorees are building in the broader professional service landscape including &AI, Crosby, and PointOne in legal, Mako AI in financial services, and Foundation, Novella, and Strala in insurance. 🩺 Most notably, we've seen an increase in healthcare companies like Charta Health, Ferry Health and RoVR as well as Zoomlogi in pharma, Corner Health and Duet in nurse practioner practices, ExaCare AI in senior care, Onos Health in behavioral health, Grove AI in clinical trials, and Lassie and Rondah AI in dental. If you are building a vertical SaaS company or have recommendations for our 2026 list please reach out - we'd love to hear from you!

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An emerging VC manager's fundraising lessons... the first two funds are a grind. Now, we’re on our third fund, it feels like we’re almost over the hump, but fundraising never gets easy for most of us. I want to congratulate the emerging VC firms presenting at this year’s RAISE Global conference. As former RAISE presenters, and (soon-to-graduate) emerging managers, we thought we’d share this LP Translator, a lighthearted guide to decoding what LPs really mean during the fundraising process. Fellow GPs, which ones did I miss? 👇 The LP Translator 📣 "Let’s stay in touch.” Translation: We’re not interested. “We want to see your track record develop.” Translation: Either we don't believe in your strategy, or we’re focused on managers with more buzz. “We’re not allocating to new managers right now.” Translation: We’re not allocating to you right now. "Show us your deals so we can get to know you.” Translation: We’d like free co-invests if you get something hot. “We need to see more DPI before we commit.” Translation: We don’t really understand VC, but we’re pretending to. “We’re fully allocated for this year; check in early next year.” Translation: Next year we’ll still be fully allocated (just not to you). “Call us before final close.”  Translation: I’m too polite to say no at this time, so I’m kicking the can down the road. “Your fund is too small.”  Translation: Okay, that one might actually be true (for some LPs). “We went through your data room and want to meet face-to-face.” Translation: We’re genuinely interested, keep going! “Can you send us your LPA for signature?” Translation: Let’s go! 🚀 -------------------------- Fundraising is a long game, longer than we ever expected. We're now seeing how LP relationships are built across several funds, not several months. If they’re investing time to learn about you and your strategy, that’s your best signal of real interest. #emergingmanager #venturecapital #LP #RAISEGLOBAL

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The latest SandHill.io digest just went out with the latest theses & insights from leading VCs. Featuring insights from Slow Ventures, Andreessen Horowitz, Scale Venture Partners, Felicis, Refinery Ventures, Madrona, Wing Venture Capital, Radical Ventures, Battery Ventures, Humba Ventures, Tremont, Euclid Ventures, Dynamo Ventures, Dria Ventures, Highline Beta, Sugar Capital, Theory Ventures, Northside Ventures, Daybreak, Chapter One, Altimeter, NextView Ventures, Precursor Ventures, & Dawn Capital. Full link: https://lnkd.in/e_avJcFq

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I spoke with Christien Louviere of BDE Capital about his journey from a $330mm exit to becoming an independent sponsor. Christien shared excellent insights for folks looking to partner with business owners, rather than buy sellers out completely. Below are a few of the topics we covered: - Why he moved from “zero-to-one” startups to a buy-then-build strategy - How Christien's background shaped a focus on growth vs. cost-cutting - Why 20–40% rolled equity is central to his deal structures—and how it builds trust with sellers - Using scenario analysis with AI tools to evaluate management teams and uncover hidden key-person risks - How to identify when a $3–5M EBITDA company truly has a middle management layer—or is still founder-reliant For anyone investing in or buying small businesses, Christien’s approach provides a fresh lens on growth, alignment, and deal structuring. 🎥 Watch the full interview here → https://lnkd.in/ekfkaiej 🎧 Listen on Spotify: https://lnkd.in/e86Agx6V

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I started my venture career as an associate a long time ago. After observing many firms do this for nearly 20 years I can say with confidence that most venture firms have absolutely no idea how to hire associates. It's not just that they're bad at it — they fundamentally misunderstand what the role should be in the first place. My thoughts in my latest post. https://lnkd.in/gqbai6Bz

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