Ready to building a winning ad strategy this holiday season? One piece of advice: split campaigns to include both seasonal standouts and everyday essentials. View more tips in our Holiday Guidebook: https://ads.amazon/48pQL4C
Amazon Ads
Advertising Services
Seattle, WA 246,395 followers
Full-funnel advertising. At scale. For everyone.
About us
Amazon Ads helps you reach customers at scale through full-funnel advertising across Prime Video & Amazon MGM Studios, Twitch, Fire TV, Amazon Music, Wondery, Alexa, Amazon.com, third-party supply, and everything in-between. We connect trillions of first-party streaming, browsing, and shopping signals using machine learning to drive campaign efficiency. Our expansive offering of measurement tools provide a comprehensive view to measure impact everywhere your customers are. https://advertising.amazon.com/
- Website
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https://advertising.amazon.com/?ref_=amt_sm_ln_global_en_bio_a20m-01_2104
External link for Amazon Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle, WA
- Founded
- 2010
- Specialties
- Advertising, Amazon Advertising, Digital Advertising, and Online Advertising
Updates
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Our new Creative Agent can help advertisers produce full ad campaigns in just hours, through a conversational interface that understands brand marketing objectives. Learn more: https://ads.amazon/4oqdWli
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From Prime Video ads to display ads, see how Dove’s full-funnel advertising strategy reached 140 million customers: https://ads.amazon/3X67dBL
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Amazon Ads reposted this
What if you could see exactly how your commerce media campaigns stack up against the competition? WPP Media is the first agency partner to integrate with Amazon Ads' new performance benchmarks that make it possible. By embedding these benchmarks directly into Open Media Studio (OMS), our clients can: ✅ Benchmark campaigns against category peers ✅ Identify focus areas to optimize faster than ever ✅ Act on insights in the moment, not after the fact Benchmarks aren’t just numbers - they’re context that drives smarter decisions, better outcomes, and faster growth. Read our POV on why this matters for the future of retail media 👉 https://ow.ly/UleI50XuNUk (WPP Amazon Sandy Welsch)
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The Amazon Ads Authenticated Graph helps advertisers in the US reach 90% of households with unduplicated reach and frequency. Learn more: https://ads.amazon/4oPFEZs
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Wishing for more sales, wider reach, and a bigger audience this holiday shopping season? See our tips for how to get it done: https://ads.amazon/49odZdm
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Amazon Ads reposted this
🎯 Incredible insights from the #unBoxed Partner Keynote! Mark Eamer, VP of Global SMB and Partners Sales at Amazon Ads, shared exciting tech innovations including: 🟠 Amazon Ads MCP Server for AI-powered campaign management 🟠 Standardized metrics across all reporting surfaces 🟠 Enhanced Amazon Marketing Cloud (AMC) capabilities He also shared how the Amazon Ads Partner Network is thriving - with remarkable 32% growth since last unBoxed, now reaching over 3,300 partner companies worldwide! Nidhi Ghai, Director of Global Growth Sales at Amazon, led an inspiring fireside chat with Estée Lauder 's leadership - @Jenny Johns and Georgina Cunningham - where Michelle Urwin (CMO at Skai) showcased their Agentic AI technology delivering 50% performance improvements, while Bryan Sherman (EVP, Global Media CX and Investment at Decoded by Monks) demonstrated sophisticated AMC implementation for audience targeting. Their Game Day, Your Way campaign delivered remarkable results including 120% increase in searches for the brand on Amazon. Tanner Elton, VP of US Advertising Sales, hosted Liquid I.V.'s success story featuring Aaron Jones (Chief Digital Officer at Liquid I.V.), Mike Feldman (SVP of Commerce at Flywheel), and Diana DiGuido (Chief Client Officer at Tinuiti). Flywheel's data-driven technology enabled real-time optimization and AMC insights for audience targeting, while Tinuiti's tech stack powered cross-platform campaign amplification. Their strategic use of AMC revealed that 50% of Prime Day purchases were tied to pre-event impressions! We also heard powerful success stories from Acadia, Smartly, Pacvue, and Spark Foundry 💡 Access exclusive unBoxed 2025 launch resources in Partner Network! Available now. ✨ Asset guides ✨ One-pagers ✨ Pitch decks ✨ Enablement slides ✨ FAQs https://ads.amazon/4oCFSTO
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Catch up on the biggest innovations and announcements from our first day at #unBoxed 2025: https://ads.amazon/43oyLpo
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📣 Just announced at #unBoxed! Read about the new products and customer solutions that are simplifying advertising through innovation: https://ads.amazon/3Xlk96D
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Last night we kicked off #unBoxed 2025 with the Amazon Ads Partner Awards. Congratulations to the winning agencies and technology partners who are transforming how brands connect with customers: https://ads.amazon/3LwmwRG
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