AI Community

WFA AI Community

The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

Join the Community

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

Key resources

GenAI Contract Best Practice

GenAI Contract Best Practice

Practical, voluntary guidance from WFA and R3 on mitigating risk and driving responsible generative AI use across the marketing supply chain.
See more
GenAI Primer

GenAI Primer

Practical, voluntary guidance on how brands can use generative AI safely.
See more
GenAI Survey

GenAI Survey

This WFA survey found that three in four companies already use GenAI or plan to use it soon.
See more

Upcoming Community events

  1. AI Knowledge Spotlight: Managing risk when choosing AI tools

    15 Jan 2026

    There are places available.

    This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.

    More information Register for this meeting

The community is open to WFA members only and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

News

RSS Feed
  1. First speakers announced for Global Marketer Conference 2026
    News
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  2. Understanding global rules on AI transparency in advertising
    Maps & infographics
    AI

    Understanding global rules on AI transparency in advertising

    Gabrielle Robitaille

    What are the implications of the EU AI Act?

    Read more about "Understanding global rules on AI transparency in advertising"
  3. Key WFA insight and best practice you may have missed in September and October
    News
    AI

    Key WFA insight and best practice you may have missed in September and October

    WFA

    Here is a snapshot of what is available that you may have missed in the last couple of months. 

    Read more about "Key WFA insight and best practice you may have missed in September and October"

Join the community

Stay in touch and participate in WFA's AI work.

Join now