PartnerCentric, Inc.

In a world full of metrics and KPIs, gratitude is the one that never fails. Thank you to our clients, partners, and team for making this year impactful. Wishing you a Thanksgiving filled with warmth, laughter, and good company. #thanksgiving #givethanks #gratitude

What does the future of affiliate marketing look like in an AI-driven search world? AI is reshaping how consumers discover products—and it’s forcing brands, affiliates, and creators to rethink how visibility is earned. Traditional SEO alone won’t cut it anymore. Affiliate remains one of the most resilient channels because it delivers performance at scale, especially in uncertain times. But the real shift ahead is this: ↪ From rankings to relevance ↪ From keywords to credibility ↪ From SEO to structured, machine-readable authority At PartnerCentric, we call this AI PR—helping brands create content that is authentic, verifiable, and easily digestible by large language models so it actually becomes part of the discovery pathway. The brands that win won’t chase algorithms. They’ll invest in visibility that LLMs understand and trust. https://lnkd.in/g85MpsbC #affiliatemarketing #AI #digitalstrategy #LLMsearch

Retail brands are under pressure: rising ad costs, shrinking margins, and consumers who expect more than ever. That’s why affiliate marketing has become one of the most dependable growth engines in retail. When managed strategically, it expands reach, diversifies traffic, and delivers measurable ROI—without paying for clicks or impressions. This recent blog breaks down: 🔹 Why affiliate is now essential for retail growth 🔹 How partners like creators, loyalty platforms, CLOs, and BNPL boost both reach and conversions 🔹 The biggest challenges retailers face (fraud, coupon dependency, compliance) 🔹 What a balanced, high-performing partner mix really looks like At PartnerCentric, we help retail brands scale affiliate programs with the right oversight, partner strategy, and tech-enabled performance insights. If you’re ready to protect margins AND accelerate acquisition, this is where to start. https://lnkd.in/gjQbeWbM #affiliatemarketing #retailmarketing #ecommerce #performancemarketing #partnercentric

How do you make sure influencer campaigns drive incremental value… not just steal credit from other channels? At PartnerCentric, we solve this by treating creators and affiliates as part of one cohesive performance system. By converting creators into “creator affiliates,” we blend: ↪ Influencer storytelling ↪ Affiliate-style tracking + accountability ↪ Measurable ROI and incrementality The result? Authentic engagement and performance metrics that show which partners truly move the needle—without cannibalizing other channels. Influencer and affiliate don’t have to compete. When unified, they make each other stronger. Get even more insights surrounding this topic in the recent EMARKETER webinar, featuring PartnerCentric Founder & CEO Stephanie Harris and host Max Willens. Easily access the webinar here: https://lnkd.in/g85MpsbC #influencermarketing #affiliatemarketing #performancemarketing #incrementality #attribution

Affiliate marketing drives billions in revenue—and billions in hidden losses. Brand bidding. Ad hijacking. Coupon abuse. Cloaked content. Most of this fraud happens out of sight, quietly draining ROI and distorting attribution. With high commissions and low visibility, especially in SaaS, the channel becomes a prime target. No surprise that 63% of affiliate marketers list fraud as a top challenge. The solution isn’t guessing; it’s visibility. The threat is growing. But so is the opportunity for brands willing to protect their spend with smarter oversight, cleaner attribution, and technology that sees what you can’t. If trust and performance matter, visibility is your competitive edge. https://lnkd.in/gMFHzxvr #affiliatemarketing #performancepartnerships #digitalmarketing #fraudprevention #attribution #saas

We’re pouring billions into digital advertising, yet audiences across generations are tuning out—and trusting differently. PartnerCentric’s latest research shows just how wide the trust gap has become. Every generation is online. But how they assign credibility is fundamentally different. If trust is the real currency, marketers must evolve. The takeaway is simple: When brands stop chasing surface-level metrics and start earning belief, performance follows. Get more details in this insightful Fast Company article from PartnerCentric Founder & CEO Stephanie Harris. https://lnkd.in/eDWfVHcS #affiliatemarketing #creatorstrategy #marketingtrends #trust #digitalmarketing

Influencer marketing is evolving fast, and the brands seeing the biggest lift aren’t the ones chasing virality. They’re the ones treating creators like a performance channel, not just a content channel. The shift is clear: ⇒ Creators drive trust. ⇒ Affiliate frameworks drive accountability. ⇒ Together, they unlock scalable, repeatable growth. Here’s what we’re seeing across programs: ⇒ The most efficient spend comes from creators with high relevance, not high follower counts. ⇒ FTC compliance and brand safety are now non-negotiables. ⇒ Performance clarity improves dramatically when influencers operate within affiliate-style tracking. ⇒ Brands that integrate creator content across channels (paid + affiliate + owned) see compounding ROI. Our new FAQ guide breaks down how to structure influencer programs that deliver real, attributable results—not just engagement spikes: https://lnkd.in/gveYEJ_Z Curious how to make creators a reliable revenue engine? We’d love to help you map it out. #influencermarketing #affiliatemarketing #creatoreconomy #marketingstrategy #performancemarketing

Modern affiliate marketing demands more than just relationships—it demands precision, intelligence, and guardrails. With PartnerCentric’s FUSE™ Technology Suite, your program shifts from reactive to strategic. If you’re ready for growth that’s measurable, intentional, and sustainable, the days of attribution blind spots and over-paying for low value are over. Let’s get your program running smarter—faster. https://lnkd.in/gA-dazM5 #affiliatemarketing #performancemarketing #martech

How do brands truly drive authentic engagement and measurable ROI? PartnerCentric Founder & CEO Stephanie Harris tackled this head-on during eMarketer’s recent webinar, “From Creator Matchmaking to Shaping Discovery: AI’s Role in Affiliate Marketing.” If you missed the conversation, you can watch the full webinar here. https://lnkd.in/g85MpsbC #affiliatemarketing #influencermarketing #creatoreconomy #AI #performancemarketing

AI is transforming influencer and affiliate marketing… but not always in the ways people assume. As PartnerCentric Founder & CEO Stephanie Harris shared in a recent discussion with Max Willens, Senior Analyst at EMARKETER, AI is at its best behind the scenes, powering discovery, vetting, fraud detection, and scale. But, when AI moves front of house and replaces the creator entirely? Consumers notice—and they don’t love it. In our latest study, over half of respondents reported negative sentiment toward AI-generated creators. Because here’s the truth: ↪ Trust drives conversion. ↪ Authenticity drives trust. ↪ Humans—not algorithms—drive authenticity. AI should support influencer programs, not become the influencer. Use it to increase efficiency, match the right partners, and eliminate fraud. Yet, keep the storytelling, connection, and creativity firmly in human hands. That’s where real performance comes from. You can access the entire discussion here: https://lnkd.in/g85MpsbC #influencermarketing  #affiliatemarketing #creatoreconomy   #digitalstrategy #AI