Rafael Schwarz’s Post

Marketing has changed more in the last 2 years than in the previous 20. AI hasn’t just improved marketing, it has completely redefined it. 63% of marketing leaders plan to invest in Generative AI in the next two years (Gartner) Brands using AI are seeing a 41% boost in revenue and 32% lower acquisition costs Sephora’s AI tools increased average order value by 28% and reduced returns by 37% At Synctics Solutions, we see this shift every day. AI helps us analyze intent signals, personalize outreach, and deliver campaigns that convert faster and smarter. But the real power lies in people. AI gives insights, humans create impact. Marketing today is faster, smarter, and more human than ever. #AI #MarketingInnovation #B2BMarketing #DigitalTransformation #SyncticsSolutions

Dont' use AI to make more, use it to mean more 3 key insights inspired by my read of the DOOH Global Summit summary last week 🔸 AI for AI's sake is a trap. Speed without purpose creates noise. Consider LVMH. They value human craft in creation, manufacturing, and in-store service. AI doesn't replace this, it buys back time for it." 📌 They're not producing more content. They're producing better experiences. 🔸 Physical presence matters more than ever. Yes, personalization at scale is powerful. But in a world drowning in automated touchpoints, real-world experiences create trust that algorithms can't replicate. Live, physical events, Out-of-home activations. 📌 The tangible builds belief in ways digital fragments never will. 🔸 Strategic vision lives with humans. AI can surface growth levers and draft angles. But it can't architect long-term brand value. 📌 Use AI to feed your vision, not define it. For marketers, it' s not a choice between automation and authenticity. You need both. Using technology to handle velocity while protecting space for the work that actually compounds: positioning, values, mission and brand trust. How do you make AI feed and serve the long-term vision of your brand ?

How AI and Digital Media Are Reshaping Beauty Product Development. Infact "AI + Digital Media" can be considered as Beauty Industry's New Product Development Engine. This is not a minor change—it's a revolution in how beauty products are created, tested, and sold. Predicting Trends Early AI analyzes search data, social conversations, and online content to identify emerging beauty trends — faster and more accurately than ever before. Personalized Product Experiences Digital tools now make it possible to create skincare and beauty solutions tailored to each niche TG skin type, lifestyle, and environment — all powered by AI and interactive online assessments. Virtual Experience: AR and AI-based analysis drive the consumer journey through virtual try-ons and instant, accurate recommendations. Agile R&D: Formulation is accelerated by AI predicting ingredient success, creating a real-time feedback loop between lab and consumer. The result? Faster time-to-market, minimal waste, and products that are truly customer-centric.   So what you all think "Are we moving too fast, or is this pace of AI adoption necessary for the future?" #ProductDevelopment #DigitalInnovation #BeautyTech #Skincare #Cosmetics #DigitalTransformation #ConsumerInsights

I read the HBR article “Forget What You Know About Search. Optimize Your Brand for LLMs” and found a fascinating example of how AI models vary in how they “see” brands. In that article they reference a study in Italy’s laundry / detergent market (image below) showing how AI models treat brands very differently: Ariel had ~24 % mention share on Meta’s Llama, yet in Gemini it dropped to under 1 %. Chanteclair had ~19 % mention share on Perplexity, but was completely invisible (0 %) to Llama. That means the same brand can be prominent in one AI model and completely absent in another. There is no “second page” in LLMs if a model doesn’t “know” you, it won’t mention you at all. This is what the research calls the human–AI awareness gap the disconnect between how familiar people are with a brand and how visible it is inside AI model responses. Jellyfish ran beta trials to see how brands might influence that visibility. Their early findings showed that by expanding keywords, refining website text, tweaking image assets, and benchmarking competitors, brands could raise their mention share across different models. AI models are fast becoming gatekeepers of brand discovery. Even a well-known brand might be invisible to AI. Ask yourself: “If someone asks an AI, ‘Best [your product] brands in [your market],’ will my brand be mentioned?” I have attached a few references below for those who’d like to explore further.

Let me tell you how AI is basically the digital equivalent of bringing a quantum computer to a calculator fight! Here's how AI turns your business into the Millennium Falcon while your competitors are still riding horses: Predictive Market Intelligence -Spots trends before they're trending (like finding TikTok while others were still on MySpace) -Analyzes competitor moves like a chess grandmaster on Red Bull -Predicts market shifts with the accuracy of your mom knowing you're lying about cleaning your room Hyper-Personalization at Scale -Customizes user experiences faster than you can say "demographic targeting" -Creates personalized content that makes customers feel more seen than their therapist sees them -Delivers recommendations so accurate it's almost creepy (in a good way) Speed to Market Superpowers -Accelerates product development like it's running on cheat codes -Tests multiple strategies simultaneously (while your competition is still A/B testing) -Adapts to market changes faster than a chameleon at a disco party The Real Competitive Edge Kicks In When: -You're making data-driven decisions while competitors rely on gut feelings -Your AI is learning from mistakes before humans even notice them -You're operating at scale while others are still trying to hire more people Think of it this way: If business was "The Matrix," AI gives you the ability to see the code. While others are dodging bullets, you're bending spoons with your mind. The best part? The longer you use AI, the smarter it gets. It's like having a business strategy that does CrossFit while your competition's strategy sits on the couch eating chips. Want to know more about how AI can give you a competitive edge?

The AI Shift: Why Smart Marketers Are Winning Big For years, marketers have pondered whether AI can truly grasp creativity and human connection. The reality is that AI isn’t replacing marketers; it’s redefining their roles. In today's fast-paced digital landscape, AI has emerged as the ultimate marketing partner—one that never sleeps, never guesses, and continuously learns. It enables a deeper understanding of audiences, delivering the right message to the right person at the perfect moment. AI enhances our content, from ad copy to visuals, while preserving the essential human touch. It transforms raw data into clear insights, allowing us to anticipate trends rather than merely react to them. Additionally, it automates repetitive tasks, freeing up time to concentrate on what truly matters: creativity, storytelling, and strategy. Marketers leveraging AI are not losing creativity; they are gaining clarity, precision, and control. With less guesswork, they achieve more impact and smarter marketing. AI amplifies human creativity rather than replacing it. Have you started using AI in your marketing workflow? What’s one way it has improved your results or efficiency? #AIMarketing #DigitalTransformation #ArtificialIntelligence #MarketingStrategy #Innovation #FutureOfMarketing #MahmoodYaqub

Sales is entering its sci-fi era. From AI concierges in hotels to holographic brand reps in retail, businesses are adopting digital humans to engage smarter, scale faster, and tell stories that stick. The question isn’t if this will change brand engagement — but when will you start? . . #AI #Holograms #DigitalHumans #FutureOfSales #ExperientialMarketing

Global management consulting firm McKinsey recently released a new industry research report, "How Beauty Players Can Scale Gen AI in 2025 - McKinsey & Company," which provides an in-depth analysis of the application prospects of generative AI in the beauty industry. In an era of accelerating digitalization, generative AI is redefining the standard of beauty. From personalized marketing to product innovation, AI not only improves efficiency but also profoundly transforms the beauty industry's business model. McKinsey data shows that generative AI is expected to bring $9 billion to $10 billion in incremental value to the global beauty industry...👍👍👍 The widespread adoption of generative artificial intelligence (Gen AI) technology is exacerbating the Matthew Effect in the beauty industry. Companies that are the first to achieve large-scale application will gain a significant first-mover advantage. Through technology-enabled innovation, they will increase market responsiveness and enhance consumer insights, thereby widening the gap with their competitors. Companies that fail to keep pace with technological change risk being marginalized in the fierce market competition. In fact, the common challenge facing beauty companies today isn't whether to adopt generative AI, but rather how to achieve scalable application amidst the rapid technological evolution. McKinsey research suggests that successful companies often employ two key strategies: focusing on the most valuable application scenarios and tailoring solutions to their specific business needs. According to its latest industry research, generative AI has been applied to over ten business scenarios in the beauty industry, encompassing everything from front-end marketing to back-end operations. Given the beauty industry's high demands for speed to market and responsiveness to consumer feedback, four key scenarios hold the greatest potential for development: hyper-personalized marketing, immersive product exploration, rapid packaging concept development, and innovative product R&D. These scenarios have varying levels of maturity. Some, such as customer service chatbots, have already seen widespread adoption, while others are still in their infancy and hold enormous potential for development. #ArtificialIntelligenceTechnology

Every marketing department is rushing to adopt AI, but this research study exposes the uncomfortable truth about what's really happening. While AI has revolutionized customer experience and brand awareness, researchers found that quantifying these benefits remains nearly impossible for most organizations. This creates a dangerous blind spot. The study identifies five critical areas where marketers struggle with AI implementation: ☑ Customer insight generation - AI provides data, but teams can't translate it into actionable strategies ☑ Real-time personalization - The technology exists, but the human systems to support it don't ☑ Predictive analytics - Models work in theory but break down when market conditions shift ☑ Campaign optimization - AI suggests changes but can't explain why they work ☑ ROI measurement - Companies track AI metrics instead of business outcomes The researchers recommend a fundamental shift in approach. Instead of asking "What can AI do for us?" successful marketers ask "What specific business problem can AI help us solve?" The bottom line from this research: AI marketing success is about the clarity of your strategic questions.

AI Insights Dashboard Stay updated with the latest in AI: Posts, Trends & Influencers LinkedIn Posts Are you ready for your AI to make decisions *for* you? 🤯 The biggest trend in AI right now isn't just about smarter tools, it's about Agentic AI – systems gaining incredible autonomy and becoming proactive decision-makers! Imagine: 🤖 Your smart home adapting to your schedule & conversations (Hello, Gemini for Home & Lepro lights! 👋). 🏥 AI streamlining hospital discharge processes & identifying undetectable disease markers. 💼 Workplace AI proactively tracking KPIs, drafting documents, and even performing predictive maintenance for SMEs. 🚗 Your car's systems getting a major upgrade thanks to collaborations like Stellantis & Mistral AI. This isn't sci-fi anymore. These AI agents are rapidly integrating into our daily lives and professional workflows, moving beyond simple automation to genuine partnership. What's the most exciting — or perhaps unnerving — aspect of truly autonomous AI for you? Share your perspective! 👇 #AgenticAI #FutureOfWork #SmartTech #AIDecisions #Innovation #AIIntegration #DigitalTransformation